Adjust
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What is Adjust?
Adjust is a leading mobile measurement partner (MMP) that provides an end-to-end attribution, measurement, and analytics suite for app marketers. Over 300,000 apps use Adjust to measure, optimize, and scale app growth across platforms including mobile, connected TV (CTV), web, PC, and console. The platform generates robust and reliable app analytics trusted by growth-driven marketers worldwide.
Key features are organized into five product pillars: Measure (robust attribution data for full user journey visibility and ROI proof with SKAdNetwork setup and Google Privacy Sandbox partnership), Analyze (advanced Datascape solution for KPI and budget tracking with campaign performance dashboards and full data transparency), Engage (TrueLink deep linking and web-to-app solutions for frictionless multi-platform user experience), Recommend (InSight incrementality tool for testing new channels with AI-powered analysis), and Automate (Audience Builder for targeted audiences and Pulse smart alerts for automated KPI monitoring). Adjust also offers a comprehensive Fraud Prevention Suite that proactively shields ecosystems from fraud in real-time.
Adjust is designed for mobile app developers, performance marketers, brand marketers, and growth teams who need to attribute user installs to specific marketing campaigns, analyze cross-platform user journeys, detect and prevent mobile ad fraud, and optimize app marketing spend. The platform serves companies ranging from startups to enterprise-level organizations across industries including gaming, e-commerce, finance, and retail.
Adjust pricing
Pricing model: Freemium
Base: Free plan up to 1,500 monthly attributions with email support (valid for up to 12 months). Core: Up to 250,000 annual attributions with volume discounts and support (pricing available on request). Enterprise: Over 250,000 annual attributions with deep volume discounts and dedicated support (pricing available on request). Pricing is based on attribution volume with no hidden fees as per company statement.
Adjust pros
- Comprehensive mobile attribution across all devices and channels
- Real-time fraud prevention suite protects ad spend proactively
- Full data transparency with no-charge data pulls
- Unlimited lookback windows for historical analysis
- Easy SKAdNetwork (SKAN) setup for privacy compliance
- Strong Google Privacy Sandbox partnership
- Advanced Datascape solution for KPI and budget tracking
- InSight incrementality tool for testing new channels confidently
- TrueLink deep linking for frictionless multi-platform user experience
- Audience Builder for creating targeted dynamic user segments
- Pulse smart alerts for automated KPI monitoring
- Cross-channel campaign tracking from mobile to CTV
- AI-powered analysis for data-driven decision making
- Detailed mobile KPIs and campaign performance dashboards
- Over 300,000 apps trusted the platform globally
- More than a decade of trusted reputation in mobile marketing
- Integrations with numerous ad and affiliate networks
- Subscription and ROI measurement capabilities
- CTV AdVision for connected TV campaign tracking
- Server-to-server (S2S) event tracking support
Adjust cons
- UI/UX considered dated and complex by some users
- Steep learning curve for new users
- CSV file extraction is cumbersome and non-automatable
- Data reflection in dashboard can be delayed
- Platform terminology confusing initially for beginners
- Attribution features have room for improvement
- Occasional data discrepancies reported by users
- Limitations in dashboard reporting flexibility
- Attribution technology varies by platform requiring manual math
- Data not directly comparable across different channels
Frequently asked questions about Adjust
What is Adjust and what does it do?
Adjust is a leading mobile measurement partner (MMP) providing an attribution, measurement, and analytics suite that over 300,000 apps use to grow. It generates robust and reliable app analytics trusted by marketers to measure, optimize, and scale app marketing across mobile, connected TV, web, PC, console, and beyond.
How does Adjust attribution work?
Attribution is the science of matching two data points to each other. At Adjust, they match app users to the source that drove their install. By matching ad interactions to installs, marketers can measure campaign effectiveness, calculate returns, and optimize marketing strategies.
Does Adjust support web attribution?
Yes, Adjust supports web attribution. Adjust counts the first session as an install for web users. When a user reaches the landing page, it is recorded as a conversion. Adjust uses an Adjust-generated click ID called a reftag for device matching and does not use an attribution waterfall for web attribution.
What is Adjust's fraud prevention suite?
The Fraud Prevention Suite proactively shields your entire ecosystem from fraud in real-time. It includes total data security through SDK signature, S2S authorization, secure logins, and more to protect ad spend from click fraud and bot fraud in apps.
What is InSight incrementality tool?
InSight is Adjust's incrementality tool that allows marketers to confidently test new channels and campaigns. It provides future-proof and AI-powered analysis to measure success while meeting current and future privacy requirements.
Does Adjust support SKAdNetwork (SKAN)?
Yes, Adjust offers effortless SKAdNetwork (SKAN) setup for privacy compliance. This enables marketers to remain truly privacy-compliant while measuring app performance on iOS devices.
What is TrueLink deep linking?
TrueLink is Adjust's web-to-app solution that guarantees frictionless, multi-platform deep linking via shortened and branded links. It elevates the customer experience while accurately measuring attribution across platforms.
Can I customize the attribution window in Adjust?
For web attribution, there is no customizable attribution window for clicks. However, you can define an inactivity window for reattributions between 0-365 days at the app level, and you can edit this at the individual link level for web-specific links.
What products are included in Adjust's suite?
Adjust's products are organized into five pillars: Measure (attribution data and SKAN setup), Analyze (Datascape solution and dashboards), Engage (TrueLink and web-to-app), Recommend (InSight incrementality), and Automate (Audience Builder and Pulse smart alerts). Plus the Fraud Prevention Suite for protection.
When was Adjust founded and who owns it now?
Adjust was founded in 2012 and became an AppLovin company in 2021. It has built a trusted reputation over more than a decade and works with clients and partners around the world.