AdRoll
AdRoll is a digital advertising platform used by various brands and agencies to boost brand awareness, increase site visitors, and enhance conversions via perso...
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What is AdRoll?
AdRoll is an AI-powered connected advertising platform built for growth-minded marketers, helping mid-sized businesses turn complexity into clarity and clicks into customers. The platform delivers full-funnel performance through multi-channel advertising across display, native, video, mobile, social media, connected TV (CTV), and digital out-of-home channels. With powerful AI, flexible campaign tools, and seamless integrations with over 80 leading CRM, orchestration, and measurement platforms, AdRoll helps marketers reach and engage customers across all funnel stages from discovery to conversion.
Key features include AI-driven product recommendations, cross-channel measurement and attribution, automated audience targeting with lookalike and segment-based targeting, a robust ad template library, email marketing with drag-and-drop design, and a Cross-Channel Performance Dashboard for instant campaign visibility. The platform leverages 17+ years of data from 100k+ advertisers and billions of consumers, powering machine learning models for intelligent bidding, predictive audience targeting, and custom reporting. AdRoll ABM (formerly RollWorks) extends capabilities for B2B teams with account-based precision, multi-touch campaigns, and real-time buyer intelligence.
AdRoll is for ecommerce brands, B2C businesses, B2B teams, marketing agencies, and businesses in technology, financial services, education, hospitality, forex, and crypto industries. The platform supports brands ranging from those with $100 monthly budgets to $150,000 monthly budgets, making it accessible for growing D2C brands while scaling for larger enterprises. It helps customers generate over $246 billion in sales annually and has been used by over 140,000 brands since 2006.
The platform emphasizes privacy-forward advertising with cookieless targeting and innovative identity resolution, using zero-, first-, and third-party data to ensure ads stay relevant when user tracking isn't available. Award-winning 24/7 support includes a 24/7 AI Assistant for fast answers and campaign optimizations, plus optional ongoing strategic guidance and creative production from expert in-house teams.
AdRoll pricing
Pricing model: Paid
AdRoll offers flexible pricing packages that grow with you, ranging from pay-as-you-go with no fixed minimums to fully managed services with ongoing strategic and creative support. The Ads plan is Pay As You Go for self-service pay-as-you-go advertising with managed services available for qualifying spend. The Advanced Package is also Pay As You Go, offering the full AdRoll platform, free ad credits, and guaranteed services when you commit for a year. A free version and free trial are available. For AdRoll ABM (formerly RollWorks), there is no free version or trial available, and pricing requires requesting a demo. Specific plan tiers include Starter, Essentials, and Growth, with starting prices around $40 per month ranging from $12 to $25 depending on features.
AdRoll pros
- Powerful AI-driven retargeting that boosts conversions
- Multi-channel advertising across display, native, video, mobile, CTV, and social
- Seamless integrations with over 80 CRM and measurement platforms including Shopify and HubSpot
- AI-driven product recommendations with no coding needed
- Robust library of premade ad templates proven to convert
- Cross-Channel Performance Dashboard for instant campaign visibility
- Drag-and-drop email marketing campaign designer
- 17+ years of machine learning data from 100k+ advertisers
- Full-funnel advertising from brand awareness to conversion and loyalty
- Lookalike audience targeting and custom audience segments
- Cross-channel attribution ensuring right channels get proper credit
- Pay-as-you-go plans with no fixed minimums
- 24/7 AI Assistant for fast campaign optimizations
- Award-winning 24/7 customer support from digital advertising experts
- Privacy-forward advertising with cookieless targeting
- Optimized bidding automation handled by proprietary AI engines
- Account-based marketing through AdRoll ABM for B2B pipeline generation
AdRoll cons
- Reporting dashboard feels complex and takes time to find specific insights
- Pricing can feel high for smaller budgets
- Campaigns sometimes sit at zero delivery for days despite budget and approved ads
- UI/UX mismatch wastes time and causes misconfiguration
- Facebook/Instagram integration can have reliability issues
- Support can be slow with weeks-long waits during active spend
- Bid strategy and optimization settings buried at different levels causing confusion
- Limited features compared to some enterprise platforms
- Platform errors can block basic actions like saving information
Frequently asked questions about AdRoll
What is full-funnel advertising?
Full-funnel advertising is a marketing strategy to reach and engage prospects and customers via advertising campaigns across all funnel stages. At the top of the funnel, advertisers increase brand awareness by targeting potential customers using lookalike, demographic, or contextual targeting. At the middle and bottom of the funnel, advertisers retarget potential and existing customers who have previously engaged with their brands to drive conversions, upsells, and loyalty.
Why is a cross-channel approach to ad campaign management important?
Cross-channel ad campaign management is essential for brands to provide a consistent experience to the target audience across touch points and optimize campaign ROI. Instead of running separate campaigns in isolation, a cross-channel advertising platform like AdRoll allows advertisers to orchestrate audience targeting, optimize bids, and analyze campaign performance across different channels all in one place.
Who can benefit from an AI-powered cross-channel programmatic advertising platform?
Brands and marketing agencies who want more control, more accurate campaign performance attribution, and better ROI on their advertising campaigns across multiple channels such as display, native, video, mobile, CTV, and social can benefit from AdRoll's AI-powered platform.
What is AdRoll ABM?
AdRoll ABM (formerly RollWorks) is designed for B2B teams to generate pipeline, speed up sales cycles, and close more deals. It engages the right accounts at the right moments with multi-channel advertising, go-to-market orchestration, and revenue impact reporting, extending AdRoll's capabilities with account-based precision and real-time buyer intelligence.
How does AdRoll's AI work?
AdRoll has been an AI-powered company since day one, built on 17+ years of data from 100k+ advertisers and billions of consumers. Their machine learning models power intelligent advertising at every stage of the buyer journey, from optimized bidding to predictive audience targeting and custom reporting, handling complex tasks while marketers focus on top-level strategy.
What channels does AdRoll support for advertising?
AdRoll supports integrated display, native, video, mobile, social media, connected TV (CTV), and digital out-of-home campaigns across millions of brand-safe websites, apps, streaming platforms, and real-world locations.
Does AdRoll offer email marketing?
Yes, AdRoll makes designing and deploying customized email campaigns simple with drag-and-drop functionality. Users can create emails to welcome new customers, promote flash sales, and more. The platform also offers AI-powered product recommendations that can be integrated into emails.
How does AdRoll handle privacy and tracking changes?
AdRoll uses a combination of zero-, first-, and third-party data to ensure ads stay relevant when user tracking isn't an option. They are partnering with industry's largest players to develop privacy-forward technologies that respect consumer privacy without sacrificing performance, including cookieless targeting and innovative identity resolution.
What integrations does AdRoll support?
AdRoll integrates with over 80 of the industry's leading CRM, orchestration, and measurement platforms including Shopify, HubSpot, and Google Analytics, ensuring no insight is overlooked and every marketing dollar works its hardest.
What support options does AdRoll offer?
AdRoll offers award-winning 24/7 support including a 24/7 AI Assistant for fast answers and campaign optimizations. Teams can also opt for ongoing strategic guidance and creative production from expert in-house teams. Support is available whenever needed with fast answers to all questions.