Apollo
Apollo is a sales intelligence and engagement platform that provides users with the ability to search, engage, and convert over 265 million contacts at more tha...
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What is Apollo?
Apollo.io is a leading AI-native data intelligence and sales engagement platform that helps B2B sales teams find, engage, and convert ideal buyers. The platform combines one of the largest business data networks on the planet—with over 230 million contacts across 30+ million companies—with powerful outreach automation tools. Founded in 2015 and trusted by 40,000 paying customers from startups to global enterprises, Apollo replaces multiple tools including data providers, outreach platforms, dialers, enrichment services, and CRMs, saving teams thousands each year.
Key features include outbound prospecting with advanced filtering by job title, seniority, company size, industry, location, and buyer intent signals; inbound lead capture that qualifies and routes every lead instantly; data enrichment that cleanses and completes records with always-fresh data; and AI-powered deal execution with meeting insights and follow-up automation. The platform offers email sequencing with A/B testing, call recording, multi-touch campaign workflows, LinkedIn integration, real analytics dashboards tracking open rates and response rates, and the Apollo Chrome extension for instant prospect access while browsing LinkedIn.
Apollo is designed for sales professionals, BDRs, SDRs, revenue teams, founders, operators, and businesses of all sizes from rapidly growing startups to Fortune 500 companies like Ernst & Young, Oracle, and Lyft. The platform serves over 600,000 companies globally and helps 1 million sales professionals increase quality conversations and opportunities through its community-based crowdsourcing approach that ensures maximum coverage while maintaining data accuracy.
Apollo pricing
Pricing model: Freemium
Apollo offers four pricing tiers: Free (Starter) at $0/month for 1 user with 50 AI credits, 5 mobile credits, 10 export credits, and up to 2 sequences; Basic at $49/month per user with 1,000 email credits, 75 mobile credits, 1,000 export credits, and CRM integrations; Professional at $79/month per user with unlimited email credits, 100 mobile credits, 2,000 export credits, plus A/B testing, advanced automation, and dialer; Organization at $119/month (minimum 3 seats) with unlimited email credits, 200 mobile credits, 4,000 export credits, SSO, custom reporting, and API access. Trial plans include 50 credits, 5 mobile credits, and almost all features of the selected plan. Paying accounts on Unlimited Plans get up to 1 million credits per account per year. Annual billing required for best pricing.
Apollo pros
- Access to 230+ million contacts across 30+ million companies
- Advanced filtering by job title, seniority, company size, industry, and location
- Built-in email sequencing with A/B testing capabilities
- Chrome extension for instant prospect data on LinkedIn
- CRM integrations with Salesforce, HubSpot, Outlook, and Salesloft
- Real-time analytics tracking open rates, response rates, and pipeline growth
- Call recording feature for sales meetings
- Multi-touch campaign workflows for consistent engagement
- Data enrichment that cleanses and completes contact records
- Inbound lead capture with instant qualification and routing
- AI-powered meeting insights and follow-up automation
- GDPR, SOC 2, CCPA, and ISO/IEC 27001 compliance certifications
- 24/7 AI chat support plus Academy courses and webinars
- Free forever Starter plan available for individual users
- Scales from solo reps to enterprise teams with 40,000+ paying customers
Apollo cons
- Credit-based pricing makes budgeting unpredictable at scale
- Credits do not roll over and expire at end of billing cycle
- Mobile number reveals capped on lower-tier plans
- Only Gmail accounts connect on non-paying plans, not Microsoft Office
- A/B testing and advanced automation only on Professional/Organization tiers
- API access limited to Custom plans for enterprise users
- Record selection limit of 25 contacts per click on free plan
- Learning curve for new users to master advanced features
Frequently asked questions about Apollo
What is Apollo.io and what does it do?
Apollo.io is a leading data intelligence and sales engagement platform that helps B2B teams find, engage, and convert ideal buyers. It combines one of the largest business data networks with over 230 million contacts across 30+ million companies with powerful outreach automation tools including email sequencing, A/B testing, call recording, and multi-touch campaign workflows. The platform replaces data providers, outreach platforms, dialers, enrichment services, and CRMs in one unified tool.
Is there a free plan for Apollo.io?
Yes, Apollo offers a free forever Starter plan at $0/month for 1 user. It includes 50 AI credits, 5 mobile credits per month, 10 export credits per month, and up to 2 sequences. You can only connect Gmail email accounts on non-paying plans. After paying, you can connect email accounts from Microsoft Office or any other provider. You will have the option to convert to a paying plan or downgrade to the Starter plan which is free forever.
How much does Apollo.io cost per month?
Apollo pricing starts with a free tier, then paid plans begin at $49/month per user for Basic, $79/month per user for Professional, and $119/month per user (minimum 3 seats) for Organization. The platform uses a hybrid pricing model combining monthly user fees with consumable credits. Each plan includes fixed numbers of contact reveals, mobile numbers, and exports. If you exceed limits, you'll need to buy additional credits which can add up quickly.
What CRM integrations does Apollo support?
Apollo integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and all email providers to ensure workflow upleveling wherever you live. The platform syncs contact data, activity history, and outreach campaigns with these platforms. API Access is available on Custom plans for more advanced integrations beyond the standard offerings.
Does Apollo.io work for large enterprises?
Yes, Apollo works with a number of Fortune 500 companies and large enterprises such as Ernst & Young, Oracle, and Lyft. Due to the complex needs of many large enterprises, Apollo suggests talking to sales about Custom plans to ensure you have all the integrations, security, and governance needed. Organization plans include SSO, custom reporting, and API access for enterprise requirements.
How do credits work in Apollo.io?
Credits are consumed when you search contacts, reveal mobile numbers, or export data. Trial plans include 50 credits, 5 mobile credits, and almost all features of the selected plan. Apollo's Unlimited plans are governed by Fair Use Policy with a credit limit of 10,000 credits per account per month for non-paying accounts or the lesser of $ Paid / $0.025 or 1 million credits per account per year for paying accounts. Credits do not roll over and expire at the end of each billing cycle.
Can I connect non-Gmail email accounts for campaigns?
No, the ability to link a non-Gmail/Microsoft account to send email campaigns is not included on non-paying plans. You must be on a paid plan or a direct trial setup by one of our sales representatives in order to link a non-Gmail/Microsoft email account. After paying, you are able to connect email accounts from Microsoft Office or any other provider.
How do I cancel my Apollo subscription?
You may request cancellation in Plan Overview or by emailing [email protected]. Cancellations take effect at the end of your current term or billing cycle. Upgrades (plan or seat count) take effect immediately. Downgrades (plan, seat count) take effect immediately and access will update. Downgrades on add-ons take effect at the end of your billing cycle. Refunds will not be processed for downgrades mid-term.
What support and onboarding does Apollo provide?
Every user gets always-on help including Academy courses, tutorials, webinars, community, and 24/7 AI chat to reach first value fast. Live, personalized onboarding is included on paid plans. To contact Apollo Support, launch Apollo and click the ? icon, review suggested resources, then click Talk to Support and Send a message. Select your question type such as billing or product questions, enter details, and Apollo Support follows up with you.
What is the record selection limit and how does it affect exports?
The record selection limit is a restriction on the number of new records you can select from the database at a time. With a record selection limit, to save 10,000 leads you would need to click a button to select 25 leads and add them 2,000 times, then select all 10,000 to export. Without the record selection limit, you can save and export 10,000 leads all with one click. This limit is more restrictive on lower-tier plans.