Artisan AI
Artisan AI AI develops AI employees, also known as Artisan AIs, designed to automate specific roles and workflows. These AI systems work alongside human teams, with t...
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What is Artisan AI?
Artisan AI is an AI-first outbound sales platform that consolidates the entire GTM stack into one platform powered by AI employees called
Artisan AI pricing
Pricing model: Paid
Artisan offers four transparent credit-based tiers: Free at $0/mo (300 credits/mo, no credit card needed) for lead discovery, enrichment, agent swarm research, and CSV import/export; Intern at $250/mo billed annually (12,000 credits/mo, 1-12 positive replies/mo) adding CRM sync (HubSpot), autonomous campaigns/replies, deliverability monitoring, Slack integration, and human power dialer ($67/seat/mo); Employee at $600/mo billed annually (30,000 credits/mo, 4-30 positive replies/mo) adding CRM sync (Salesforce), advanced campaign types, webhooks, and priority support; Enterprise at custom pricing (50+ positive replies/mo) with forward deployed implementation, campaign strategy session, dedicated CSM, SSO/SAML, advanced security, and audit logs. New accounts get 10,000 free trial credits (~$300) for 30 days with no credit card required. Credits power all Ava workflows at ~22 credits per prospect contacted end-to-end. Monthly billing available with 10% annual discount.
Artisan AI pros
- Automates 80% of manual outbound sales tasks
- Access to 250M+ verified B2B contacts
- 22+ data sources for prospect enrichment
- Intent signals prioritize high-conversion leads
- Multi-channel outreach across email, LinkedIn, and phone
- Automated A/B testing of subject lines, CTAs, and tone
- Autonomous reply handling and meeting booking
- HubSpot and Salesforce CRM sync included
- Slack integration for team collaboration
- Deliverability monitoring protects email reputation
- Website visitor de-anonymization reveals identities
- Human power dialer integrated ($67/seat/mo)
- Scales outbound without increasing headcount
- Re-engages MQLs, conference leads, closed-lost deals
- Runs upsell and expand campaigns on existing accounts
- 30-day free trial with 10,000 credits (~$300 value)
- Transparent credit-based pricing starting at $0
- Annual plans include full credit allocation upfront
- Upgrades take effect immediately with instant credit access
Artisan AI cons
- No free credit card required trial beyond 30 days
- Credits do not roll over on annual plans
- Phone enrichment costs 10 credits per lead
- Human power dialer requires separate $67/seat fee
- Cross-sell and upsell campaigns need Employee plan
- Full self-driving Ava marked as 'Soon' not yet available
- Monthly billing has 10% higher cost than annual
- Campaigns pause when credits exhausted
Frequently asked questions about Artisan AI
What is Artisan and what does Ava do?
Artisan is an AI-first outbound sales platform that consolidates your entire GTM stack into one platform powered by AI employees called Artisans. Ava is the flagship AI BDR that automates the entire outbound sales process end-to-end: she finds and prioritizes high-intent leads from 250M+ B2B contacts, enriches prospects using 22+ data sources, launches personalized multi-channel sequences across email and social, tests and optimizes messaging automatically with A/B testing, handles every reply by qualifying interested leads and handling objections, and books meetings directly on your reps' calendars autonomously.
How do credits work on Artisan?
Credits power Ava's work from finding and enriching leads to personalizing outreach and handling replies. simpler actions cost less (email enrichment is 2 credits, phone enrichment is 10 credits) while more intensive actions cost more (research agent swarms cost more). An end-to-end campaign costs approximately 22 credits per person contacted, covering data, enrichment, personalization, autonomous replies, and meeting booking. Autonomous replies cost 2 credits, and identifying website visitors costs 4 credits. Your plan includes a credit allocation that covers each billing period, and sending infrastructure like mailboxes and phone numbers is billed separately in dollars.
What is the free trial and does it require a credit card?
Each new account starts with a 10K credit free trial worth approximately $300 in value and 30 days to use them. You get access to all features with no credit card required. The 10K credit grant is available to new customers only and limited to one per company. If you don't enter a credit card by the end of the trial, your account automatically downgrades to the Free plan and all campaigns will be paused. Credits cannot be transferred or redeemed for cash.
How many credits do I need for my campaign?
It depends on your campaign type, the channels you use, how much personalization you want, and the length of your sequence, so it's quite flexible. Most campaigns start at around 20 credits per prospect enrolled, covering enrichment and outreach. Bringing your own lead list or using templated messages costs less, while using advanced signals and longer ultra-personalized sequences costs more. Start with the campaign type you'll run and how many leads you want to reach each month, use the Credits Estimator to see roughly how many credits that requires, then pick the plan that covers it.
Do credits roll over between billing periods?
On monthly plans, unused credits carry over until the end of the following billing period. On annual plans, you receive your full credit allocation upfront at the start of your term, and any unused credits at the end of your term do not roll over. Annual plans give you your entire credit allocation at the start so you have full flexibility to use them whenever you need throughout the year.
What happens when my credits get low or run out?
You'll get a warning as your balance gets low. Credits for each lead are spent when the lead is enrolled, so sequences already in progress will continue uninterrupted. New enrollments pause when credits are exhausted so there are no surprise charges. You can purchase additional credits instantly to resume, or upgrade to a higher plan at any time.
Can I upgrade or downgrade my plan?
Yes. Upgrades take effect immediately and you get instant access to the additional credits. Downgrades take effect at the end of your current billing cycle, and you can cancel a pending downgrade any time before it kicks in. You can always upgrade as you scale without losing any data.
What can I do on the Free plan?
The Free plan gives you 300 credits/month to explore the platform. You can search leads, run enrichments, and use agent swarm research. You can also find new leads, use lists and enrichment, do agent swarm research, and import/export CSVs. However, campaigns, deliverability tools, and integrations require a paid plan (Intern or above).
What campaign types does Ava support?
Ava supports multiple campaign types: Intent-driven cold outbound where she sources leads, monitors real-time signals like funding rounds and hires, and runs personalized multi-channel campaigns with continuous A/B testing; Signal-triggered campaigns on autopilot across multi-channel email, social, and phone; Warm outbound that re-engages MQLs, conference leads, and closed-lost deals with context-aware messaging from CRM data; and Cross-sell and upsell campaigns that use CRM and product usage data for account-aware personalization to run upsell, expand, and add-on campaigns on existing accounts.
What integrations does Artisan have?
Artisan integrates with your CRM, calendar, and data tools in minutes without migration or rip-and-replace. The Intern plan includes HubSpot integration and Slack integration. The Employee plan adds Salesforce integration and webhooks as a data source. Enterprise includes all Employee features plus advanced security controls. The platform also includes a human power dialer and AI dialing copilot with AI follow-ups for phone outreach.