Avumi
Avumi is a fashion tech platform designed to provide a digital garment try-on experience for online shoppers. It extends its functionality ...
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What is Avumi?
Avumi is a fashion tech platform that provides online shoppers with a realistic digital garment try-on experience directly on fashion brands' websites. Powered by a unique combination of AI, computer vision, and 3D algorithms, Avumi enables customers to virtually try on clothes using hyper-realistic personalized avatars that reflect their exact body measurements and morphological structure.
The platform uses proprietary textile physics technology to reproduce life-like garments with authentic draping and textures. Avumi's widget integrates onto brand websites with a single code snippet and offers the most accurate size and fit recommendation tool on the market, based on digital garment patterns and over 60 anthropometric measurements. The 3D garments are created automatically from brands' existing patterns using their grading rules.
Avumi is designed for fashion brands wanting to reduce returns and improve customer satisfaction, as well as online shoppers who want to visualize how clothes will fit before purchasing. The platform includes seven virtual fitting rooms with custom options available, social media sharing capabilities, an SDK for deeper integration, and a dedicated partner platform for managing subscriptions, metrics, and support.
The mobile app (available on iOS and Android) includes the Avumi Body Scanner for creating precise digital twins. By providing accurate virtual try-on experiences, Avumi helps reduce the high return rates in fashion e-commerce while enhancing consumer engagement, satisfaction, and sustainability.
Avumi pricing
Pricing model: Free
Pricing details are not publicly disclosed on the Avumi website. Brands must schedule a demo to discuss pricing and subscription options. The platform offers subscription management through the partner platform, with virtual try-on consumption tracking available. Contact avumi.com for custom pricing based on brand needs and try-on volume.
Avumi pros
- Reduces fashion e-commerce return rates significantly
- Hyper-realistic personalized avatars with 60+ anthropometric measurements
- Most accurate size and fit recommendation tool on the market
- Single code snippet integration on brand websites
- Proprietary textile physics for life-like garment draping
- 3D garments created automatically from existing patterns
- Works regardless of pattern design system used by brand
- Fully customizable widget interface to match brand styling
- Available on desktop, smartphone, and tablet devices
- Social media sharing of virtual try-on experiences
- SDK available for deeper widget interaction and data capture
- Seven virtual fitting rooms with custom options available
- Auto-creation based on grading rules for exact size recommendations
- Dedicated support team via partner platform
- Access to virtual try-on and usage metrics dashboard
- Improves customer engagement and satisfaction
- Supports sustainability by reducing returns
- Body scanner creates precise digital twin measurements
Avumi cons
- Requires brands to have digital garment patterns
- Initial setup requires pattern data ingestion
- May not fully simulate fabric stretch and weight feel
- Limited to fashion/clothing category
- Requires customers to download mobile app for avatar creation
- Virtual try-on cannot replace physical tactile feedback
- Custom virtual fitting rooms require additional request
- Pricing not publicly disclosed on website
- May have limited effectiveness for complex tailored garments
Frequently asked questions about Avumi
What is Avumi?
Avumi is a fashion tech platform offering online shoppers a digital garment try-on experience on fashion brands' websites, powered by a unique combination of AI, computer vision and 3D algorithms. It provides personalized and authentic avatars for accurate virtual try-on.
What is the Avumi widget?
The Avumi widget is how online shoppers access a brand's virtual fitting room to virtually try-on clothes and view their size and fit recommendations. It's embedded with one line of code, fully customisable, and available on desktop and mobile.
How does Avumi work?
By integrating AI, computer vision, and 3D algorithms, Avumi enables a virtual try-on feature for garments on fashion brands' websites. Your 3D garments are created based on your existing patterns, and all garments are created automatically based on your grading rules to provide exact size and fit recommendations.
How accurate is Avumi's size recommendation?
Avumi is the most accurate size and fit recommendation tool on the market based on digital garment patterns and over 60+ anthropometric measurements. It provides exact size and fit recommendations just as you would in store when trying-on clothes.
Which fashion brands can integrate Avumi?
Fashion brands can integrate Avumi into their websites to offer a virtual try-on experience to their customers. Your 3d garments are created based on your existing patterns, regardless of the pattern design system you use.
Is Avumi compatible with different devices?
Yes, Avumi is designed to be compatible with a variety of devices, including smartphones, tablets, and desktop computers. The widget is available on both desktop and mobile platforms.
How do I create my Avumi avatar?
To open an account on Avumi, you need to download the Avumi mobile app available on both iOS and Android platforms. After downloading, there is a guided process known as the Avumi Body Scanner that ensures your avatar is as realistic and precise as possible.
Can I customize the Avumi widget to match my brand?
Yes, you can customise the interface of the Avumi widget to fit your branding. You can also request custom virtual fitting rooms to reflect your brand's image beyond the seven available virtual fitting rooms.
Does Avumi reduce return rates?
Yes, by providing accurate size and fit recommendations through virtual try-on, Avumi helps reduce the high return rate in the fashion industry which is often due to size/fit issues. This improves the brand's bottom line and enhances consumer satisfaction and loyalty.
How do I get access to Avumi metrics and support?
Through the Avumi partner platform, you can access virtual try-on and usage metrics, manage your subscription, manage account access, track and manage virtual try-on consumption, and access Avumi's dedicated support team.