Blobr
Blobr is an artificial intelligence tool designed to help find optimizations for your store and ad campaigns. By scrutinizing your data 24/...
Last verified:
What is Blobr?
Blobr is an AI-powered tool designed as your sidekick for optimizing Google Ads performance. It continuously analyzes campaigns, ad groups, keywords, and audiences to identify what's working, wasting budget, or recently changed. With over 50 specialized AI agents trained on top Google Ads best practices, Blobr generates prioritized, editable recommendations for improvements like new keywords, negatives, ad copy enhancements, bid adjustments, budgets, audiences, landing page alignment, and account structure.
Users connect their Google Ads accounts securely in one click, allowing Blobr to ingest historical data and understand the full context of the business and campaigns. Launch agents with custom scopes on specific accounts, campaigns, or ad groups, set frequencies like daily or weekly, and define rules such as tone of voice, naming conventions, and thresholds to keep everything on-brand. Recommendations come as clear lists ready for review, editing, and one-click implementation directly into Google Ads.
Blobr targets advertisers seeking an always-on expert for weekly prioritized fixes, adds, or removals tailored to goals and budgets, as well as agencies automating 80% of daily management to handle more accounts without extra headcount while standardizing quality. Full control remains with users over agent scopes, run frequencies, custom rules, and what gets pushed live. It emphasizes read-only analysis to suggest actions without automating changes unless approved.
Blobr pricing
Pricing model: Free
Advertiser plan at €299/month with 7-day free trial, no credit card required; includes weekly performance analysis, detailed implementable recommendations, and on-demand AI agents for one Google Ads account. Agencies with 2+ accounts: custom license fee based on spendings and number of accounts, starts around €299/month; contact for details. Supports plan upgrades/downgrades anytime.
Blobr pros
- One-click secure Google Ads connection
- Ingests historical data for context
- Monitors campaigns, keywords, audiences nonstop
- 50+ specialized AI agents for targeted tasks
- Generates new keyword ideas
- Curates negative keywords to cut waste
- Improves ad copy and relevance
- Optimizes bids and budgets
- Aligns landing pages with search intent
- Creates new campaigns from URLs
- Prioritized editable recommendation lists
- One-click push to live Google Ads
- Custom scopes on accounts or ad groups
- Flexible run frequencies daily to monthly
- Custom rules for tone and thresholds
- Weekly performance analysis included
- Supports multiple Google Ads accounts
- Provides Google Ads bulk files for export
Blobr cons
- Pricing starts at €299/month, no free tier
- 7-day trial only, requires commitment
- Focused mainly on Google Ads
- Limited integrations beyond Google suite
- Agency pricing varies by spend and accounts
- No full automation, requires manual review
- Minimum €1500 monthly ad spend recommended
- Relies on OpenAI LLMs, potential costs
- No annual billing prominently offered
Frequently asked questions about Blobr
Is my data secure with Blobr?
Yes, Blobr prioritises data security with robust practices and strict compliance with industry standards. It integrates seamlessly with your Google apps while maintaining high privacy and security standards to safeguard your sensitive information. Data is segregated between different accounts.
Is Blobr making changes to my applications?
Blobr only reads information from your connected applications to suggest actionable recommendations. It enables bulk updates across these applications, giving you full control to make manual changes. We avoid full automation, as we believe you prefer to review and modify updates yourself.
Can I integrate multiple Google Ads accounts with Blobr?
Yes, we support connecting multiple Google Ads accounts. Simply reach out to us, and we will provide the necessary accounts for you. If you're a marketing agency managing multiple client accounts, we offer customized plans tailored to your needs.
Does your product support integrations other than Google Ads?
Our primary focus is on Google Ads, but we’ve already integrated other key tools from the Google suite, such as Google Search Console and Google Analytics. We are also planning to expand our integrations to include other SEM platforms, including Facebook Ads, LinkedIn Ads, and additional tools based on user demand.
Can I export my recommendations from Blobr?
Yes, based on the analyses you run in Blobr, we provide associated Google Ads bulk files that allow you to easily implement the recommended changes in your Google Ads account. You can edit these files and upload them directly to your Google Ads account.
Does Blobr offer annual billing?
The website currently focuses on monthly billing plans, but if you're interested in an annual plan, our team is happy to discuss and negotiate a tailored option that suits your needs. Feel free to book a meeting with us.
Can I upgrade or downgrade / switch plans at any time?
Yes, we offer flexibility in switching plans. Whether you need to upgrade for increased spending or downgrade to a lower tier, changes can be made to suit your evolving needs.
From what level of expenses does it make sense to use Blobr?
Blobr becomes a valuable tool starting at €1500 in monthly spending on Google Ads. At this level, we can provide interesting and actionable insights to help optimize your campaigns and maximize your return on investment.
How often does Blobr analyze my account?
Blobr provides weekly performance analysis by default, with detailed recommendations ready to implement. Users can control agent run frequencies like daily, weekly, or monthly based on spend and volatility.
Who is Blobr built for?
Blobr is for advertisers needing an always-on Google Ads expert with tailored recommendations, and agencies automating 80% of daily management to handle more accounts without increasing headcount while standardizing quality across portfolios.