Brand24
Brand24 is an AI-driven social listening tool designed to provide real-time access to mentions and insights across platforms like social media, news, blogs, vid...
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What is Brand24?
Brand24 is an AI-powered social listening tool that tracks online mentions of your brand, product, or keywords across 25+ million online sources in real-time. It monitors social media platforms (X/Twitter, Facebook, Instagram, TikTok, LinkedIn, YouTube), news sites, blogs, forums, podcasts, reviews, Reddit, Telegram, TripAdvisor, AppStore, and Spotify. The tool gathers this data to help you protect brand reputation, measure brand awareness, analyze competitors, and discover customer insights.
Key features include advanced sentiment analysis that segments positive, negative, and neutral mentions, AI Insights that deliver automated charts and strategic recommendations, AI Brand Assistant (a chatbot with your monitoring data), AI Topic Analysis for identifying discussion themes, AI Anomaly Detection for spotting mention spikes, Emotion Analysis using emoji data, Reach tracking, Influence Score ranking, Hashtag tracking, Share of Voice measurement, AVE (advertural value equivalent), geolocation filtering, and customizable alerts. The tool supports 108 languages and offers export options including Excel, PowerPoint, PDF reports, and infographics.
Brand24 is designed for marketers who need AI-driven insights on social media performance and sentiment, PR professionals tracking mentions and measuring campaign results, agencies creating personalized client reports, and SaaS companies managing brand reputation. It is loved by 4,000+ brands of all sizes across 154 countries, with over 25 billion mentions delivered since its launch 10+ years ago.
Brand24 pricing
Pricing model: Freemium
Brand24 offers a 14-day free trial (no credit card required) with no free version. Pricing plans (monthly billed annually): Individual at $199/month (3 keywords, 2,000 mentions/month, 1 user, 12-hour updates); Team at $299/month (7 keywords, 10,000 mentions/month, unlimited users, hourly updates); Pro at $399/month (12 keywords, 40,000 mentions/month, real-time updates, full AI Brand Assistant access); Business at $599/month (25 keywords, 100,000 mentions/month, advanced reporting); Enterprise at $999/month+ (unlimited mentions, unlimited keywords, unlimited topic analysis, API access, dedicated support). Monthly billing costs more: Individual $249/month, Team $349/month, Pro $499/month. Annual billing offers up to 3 months free.
Brand24 pros
- Tracks 25+ million online sources in real-time
- Covers social media, news, blogs, podcasts, reviews, forums, and videos
- AI-powered sentiment analysis supports 108 languages
- AI Insights deliver automated charts, metrics, and strategic recommendations
- AI Brand Assistant provides chat-based insights with your monitoring data
- AI Anomaly Detection identifies sudden spikes or drops in mentions
- AI Topic Analysis automatically groups mentions into themes
- Emotion Analysis detects customer feelings using emoji data
- Influence Score ranks authors by impact on social media or web
- Share of Voice measures brand visibility against competitors
- Hashtag tracking measures campaign reach and engagement
- Geolocation filtering focuses on specific geographic areas
- Export options include Excel, PowerPoint, PDF reports, and infographics
- Storm Alerts notify of sudden changes with key mentions and buzz stats
- Slack integration enables team collaboration on mentions
- 14-day free trial with no credit card required
- 80+ customer service specialists available
- 10+ years of experience with 25 billion+ mentions delivered
Brand24 cons
- No way to mark mentions as 'responded' or track engagement
- Sentiment accuracy breaks on sarcasm and nuanced language
- AI Insights quality is inconsistent and sometimes obvious
- Keyword limits restrict tracking competitors alongside your brand
- Alerts lack context - must click into tool for details
- Real-time data only available on Pro plan and above
- Most advanced AI features require Pro plan or higher
- High data volume without prioritization can feel overwhelming
- No built-in prioritization layer for urgent mentions
- Smart Context Search is still an add-on feature
Frequently asked questions about Brand24
What is Brand24 used for?
Brand24 is a social listening tool used to track mentions of a brand, keyword, or topic across sources like news, blogs, social media, and podcasts. It helps teams monitor sentiment, reach, and overall conversation trends to protect brand reputation, measure brand awareness, analyze competitors, and discover customer insights.
Is Brand24 good for social listening?
Yes, Brand24 is reliable for social listening with strong coverage across 25+ million sources, fast setup under 1-2 minutes, and useful reporting features. It works well for tracking what is being said, especially for PR and brand monitoring use cases, with AI-powered features that save time.
What are the main limitations of Brand24?
The main limitation is actionability - Brand24 shows mentions and insights but doesn't clearly tell you which conversations to engage with or what to do next. Sentiment accuracy struggles with sarcasm and nuance, keyword limits restrict competitive tracking, and alerts lack context requiring you to click into the tool for details.
Can Brand24 be used for lead generation or outreach?
Not directly. While Brand24 can surface conversations, you still need to manually identify opportunities and decide how to act on them. The tool is more suited for monitoring and reporting than for generating pipelines or managing outreach campaigns.
Does Brand24 track competitors?
Yes, you can track competitor keywords by adding them to your monitoring project. However, keyword limits on lower plans may restrict how many competitors you can monitor effectively at the same time. The Team plan has 7 keywords and Pro has 12 keywords for tracking.
Does Brand24 provide reports for clients?
Yes, Brand24 offers ready-to-use reports in formats like PDF, Excel, PowerPoint, and infographics. This is particularly useful for agencies creating personalized client reports to demonstrate campaign value and share statistics with stakeholders.
Which Brand24 plan should I choose?
For small brands tracking just their name, Individual ($199/month annually) works with 3 keywords. Startups and small businesses benefit from Team ($299/month annually) with 7 keywords and unlimited users. Growing teams needing real-time data and full AI features should choose Pro ($399/month annually). Agencies tracking multiple clients need Business ($599/month) with 25 keywords and 100K mentions.
What sources does Brand24 monitor?
Brand24 monitors 25+ million online sources including X (Twitter), Facebook, Instagram, YouTube, TikTok, LinkedIn, Reddit, news sites, blogs, forums, podcasts, reviews, Spotify, Telegram, TripAdvisor, AppStore, and more. It tracks all public sources in real-time across 154 countries.
How does Brand24's AI sentiment analysis work?
Brand24 uses AI-powered sentiment analysis to automatically categorize mentions as positive, negative, or neutral. It supports 108 languages with automatic language detection. The AI also includes Emotion Analysis that detects customer feelings by analyzing emojis used in mentions for deeper insights into customer sentiment.
Is there a free version of Brand24?
No, Brand24 does not have a free version. However, it offers a 14-day free trial with no credit card required and no commitment. You can test all features during the trial period before choosing a paid plan. Pricing starts at $199/month for the Individual plan when billed annually.