Brella
Brella is a comprehensive event and networking platform tailored for businesses and conferences. It offers a robust range of features including a fully customiz...
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What is Brella?
Brella is an end-to-end event platform built for hassle-free events, smart AI-powered networking, and provable ROI. It serves event organizers who want best-in-class matchmaking and networking features, the best customer service in the event industry, a meetings program that delivers results, and easy and intuitive event setup. The platform works for in-person, virtual, and hybrid events, having connected millions of attendees since 2016 at events hosted by companies like Microsoft, IBM, and TechCrunch.
Key features include AI-powered intent-based matchmaking that highlights attendee interests and goals, leading to high meeting acceptance rates. The platform offers native iOS and Android apps plus a responsive web app, white-labeled customizable branding, multi-track schedules, livestream integration, virtual sponsor booths with AI-powered prospecting, lead scanning for contact management, 1-to-1 and group meetings, meeting ratings for quality insights, and embeddable widgets for schedule, ticketing, and sponsors. Brella integrates with 500+ tools via API, webhooks, and Zapier, and includes comprehensive data analytics covering meeting metrics, attendee analytics, behavioral analytics, and sponsorship sales data.
Brella is ideal for event organizers running conferences, exhibitions, and business events who want to maximize networking value and lead generation. It's perfect for attendees looking to connect with relevant people based on professional interests, find business partners, grow their network, secure investments, or land jobs. Sponsors benefit from virtual booths, custom categories, ad slots, live chat, QR badge scanning, and real-time data export. The platform serves a global customer base with 24/7 support and a dedicated Customer Success Manager.
The platform stands out with its consultative service approach, where event professionals act as strategic advisors rather than just support. With an NPS of 9.5/10, Brella provides strategic guidance on goals, matchmaking, and sponsorship. The unique AI-driven approach drives measurable pipeline growth for attendees and sponsors, making networking a impactful marketing and lead generation channel with proven ROI.
Brella pricing
Pricing model: Free
Brella does not publish a fixed price list on their website. Pricing is sales-led and available upon request, tailored to specific event needs and features. The platform does not offer a free tier, freemium version, or free trial. Entry-level setup has no fee, but pricing starts around $79 per month with 500 attendees or approximately $5,988 per year per user. Custom pricing depends on event size, format (in-person/virtual/hybrid), and selected features. All plans require contacting Brella's sales team for pricing information.
Brella pros
- AI-powered intent-based matchmaking with highest meeting acceptance rates
- Works for in-person, virtual, and hybrid events seamlessly
- White-labeled customizable branding from onboarding to engagement
- Native iOS app, native Android app, and responsive web app
- 500+ integrations including API, webhooks, and Zapier no-code
- Dedicated Customer Success Manager with strategic advisory approach
- 9.5/10 NPS score for exceptional customer service
- 24/7 global support serving every time zone
- Lead Scan feature for built-in contact and lead management
- Virtual sponsor booths with AI-powered prospecting capabilities
- Meeting ratings provide insights on meeting quality and value
- Multi-track schedules with multiple agenda layout options
- Easy livestream integration for virtual and hybrid events
- Comprehensive analytics including attendee, meeting, and behavioral data
- No setup fee for event platform implementation
- Embeddable widgets for schedule, ticketing, speaker, and sponsor
- Group meetings feature to invite colleagues to meetings
- Custom meeting locations to control traffic flow and drive revenue
- QR badge and contact scanning for attendee-to-attendee tracking
- 24/7 support team built to serve every time zone globally
Brella cons
- No publicly disclosed pricing - sales-led pricing only
- No free tier or freemium version available
- No free trial offered on the platform
- Entry-level pricing starts around $5,988 per year per user
- Customization requires working with sales team for pricing
- 1-to-1 meeting ratings still in Beta phase
- Higher cost compared to basic virtual event platforms
- Must contact sales for any pricing information
- No self-serve checkout available for plans
- Pricing tailored to specific event needs makes budgeting difficult
Frequently asked questions about Brella
What is Brella and what does it do?
Brella is the complete event platform built for networking. It's an end-to-end event platform with AI-powered matchmaking that helps attendees connect with the most relevant people based on their professional interests and objectives. The platform facilitates one-on-one meetings during multi-day events, conferences, and virtual or hybrid experiences, enabling users to schedule meetings, join virtual sessions, and access valuable content seamlessly.
How does Brella's AI matchmaking work?
Brella uses intent-based, customizable matchmaking where attendees select their interests and goals for the event. During registration or onboarding, participants choose matchmaking categories, interests within those categories, and determine their goals based on four intents Brella provides. The AI then analyzes attendee profiles, interests, and event goals to suggest the most relevant connections, highlighting attendee interests and goals to drive high meeting acceptance rates.
What types of events does Brella support?
Brella is designed to support in-person, virtual, and hybrid events, providing tools to engage attendees across all formats. The platform works for conferences, exhibitions, business events, and multi-day events. Whether attendees participate live or virtually, Brella's AI-powered matchmaking gives the highest-quality matches and meetings to each participant.
How do attendees set up their profile for networking?
Attendees log in to the event and click 'Get started' to begin onboarding. They fill in personal information, enable networking functionality, complete their introduction by selecting persona, industry, and function, choose matchmaking categories and interests for the event, write a short description (maximum 280 characters), select their location, and choose the days they are available for networking. After completing these steps, they join the event and Brella connects them with relevant people.
How do I book a 1-to-1 meeting with another attendee?
Open the Brella mobile app and go to the People tab. Find the person you want to meet and click 'Suggest meeting.' Select a time that suits both you and the other person, introduce yourself, and suggest the meeting. You can also navigate to the Schedule tab to view available meeting slots and book meetings. Meetings can be scheduled as soon as the platform opens.
What sponsorship features does Brella offer?
Brella offers virtual sponsor booths with interactive content, AI-powered prospecting, custom sponsor categories, sponsor ad and banner slots, live sponsor booth chat, booth customization privileges, real-time data viewing and export, cover photos for sponsor representatives, QR badge/contact scanning, and meet-at-booth functionality. Sponsors can also access sponsor matchmaking and sponsor widgets for enhanced visibility.
Does Brella integrate with other event tools?
Yes, Brella offers 500+ integrations to choose from, including embedded engagement integrations, API with documentation, webhooks, and Zapier for no-code integrations. The platform has native integrations with supported partners that work right in the admin panel without code, a powerful REST API for flexible integrations, and a managed integrations team that handles build, maintenance, and updates to keep integrations seamless, affordable, and reliable.
What analytics and data does Brella provide?
Brella provides meeting and networking metrics showing who is meeting who, pre-engagement versus during-event engagement, livestream analytics, open chat and messaging data, session engagement, attendee analytics, supply and demand signals, attendee intents, market trend insights, sponsorship sales data, marketing analytics, and content needs. The platform also offers pre- and live engagement data, rating statistics, and attendee and content analytics through their admin panel.
What customer support does Brella provide?
Brella provides a dedicated Customer Success Manager, kickoff meeting, event communications support, event sponsorship consultation, matchmaking consultation, and support materials. They offer full end-user support, full technical support, organizer support, and a comprehensive Help Center. The support team serves their global customer base 24/7 and is built to serve every time zone, with an NPS of 9.5/10 for their consultative, time-saving service.
How does Brella's sustainability program work?
For every 100 meetings your attendees and sponsors schedule via Brella, one tree will be planted through their partner One Tree Planted. For example, 3,600 meetings equals 360 trees planted. This program allows event organizers to contribute to environmental sustainability while hosting their events through Brella's networking platform.