Cast.app
Cast.app is an AI-driven tool that helps businesses automate and optimize their Net Revenue Retention (NRR) growth. It acts as a Digital Cu...
Last verified:
What is Cast.app?
Cast.app is an automation platform that helps Customer Success, Account Management, and customer-facing teams scale growth and revenue from existing customers through AI agents. The platform puts Net Revenue Retention on autopilot by automating onboarding, usage, adoption, retention, expansion, and feedback processes. It creates AI-presented business reviews and personalized interactive presentations directly from data, meticulously presented by a bot, without requiring intermediaries or adding engineering teams.
Key features include AI-Presenter that answers ad-hoc questions grounded across CRM, CS, support, and product data; Lifecycle AI agents for onboarding, adoption, retention, expansion, and feedback on autopilot; AI-presented 1-page business reviews created at scale for customers, partners, and leadership; and three delivery channels (inbox/email, in-app, and chat) with zero additional effort. The platform embeds presentations directly in web apps, mobile apps, portals, or dashboards with just two lines of code. Cast supports 17 spoken languages including English, French, Portuguese, Spanish, Italian, German, Dutch, Danish, Japanese, Hindi, Chinese, Korean, Turkish, and Indonesian.
Cast.app is designed for Customer Success teams, Account Management teams, customer experience teams, and revenue organizations at companies like Pure Storage, HPE, Google, Pure Storage, Comcast, Aruba Networks, Igloo Software, vCom Solutions, and HP Enterprise. The platform turns Customer Success and other customer-facing departments into profit centers, helping companies serve 100% of their account base using automation, personalization, and growth/revenue recommendations. Customers see 8x-40x increase in ROI, with Pure Storage adding over $1.6M last fiscal year to the bottom line from just one use case.
The AI is grounded in all your data, pre-trained on 2.2M minutes of customer conversations, and understands real customer intelligence beyond knowledge bases and FAQs. It injects relevant context and content at runtime, minimizing traditional RAG latency. The platform is tech-stack agnostic with over 60 high-performance native connectors and a universal REST/JSON connector for any API and SQL database.
Cast.app pricing
Pricing model: Freemium
Cast.app is priced based on the number of customer accounts, not by seat or team members. Two plan tiers are available: Startup for companies with fewer than 25 employees or less than $5 million in annual recurring revenue (ARR), and Enterprise for larger organizations with custom tailored pricing. Startup plans typically include 7-10 users per account with email and chat support. Enterprise plans support unlimited users per account with email, CEO phone support, and personalized presentations. The company only offers annual contracts, not month-to-month. Multi-year agreements and volume-based pricing discounts are available. Implementation is currently included at no additional charge in annual pricing. Paid pilots are offered on a case-by-case basis.
Cast.app pros
- Puts Net Revenue Retention on autopilot
- Scales Customer Success without scaling teams
- Pre-trained on 2.2M minutes of customer conversations
- AI-grounded answers across CRM, CS, support, and product data
- Over 60 native connectors plus universal REST/JSON connector
- Three delivery channels: inbox, in-app, and chat
- Supports 17 spoken languages
- Embeds with just two lines of code
- Customers see 8x-40x increase in ROI
- SOC 2 Type II compliant for enterprise security
- Implementation included at no additional charge
- Up and running in as little as 7 days
- Reaches active users, inactive users, and executives
- Personalized content tailored to every persona at every account
- Your proprietary data never used to train or fine-tune LLMs
- Paid pilots available on case-by-case basis
- AI-Presenter answers ad-hoc questions with grounded answers
- Lifecycle AI agents handle onboarding to off-boarding autopilot
Cast.app cons
- Only annual contracts available, no month-to-month
- Pricing based on customer accounts not team size
- Enterprise pricing is custom and requires contacting sales
- Startup plan includes only 7-10 users per account
- Implementation policy may evolve in future
- 2-3 weeks typical implementation time not always 7 days
- No free tier mentioned on website
- CEO phone support only in Enterprise plans
Frequently asked questions about Cast.app
Why do you price by Customer Accounts and not by seat or team members?
Unlike team-centric tools like CRMs and CS platforms, Cast.app caters directly to your customer-end-users on your behalf. Pricing is therefore based on the number of customer accounts, not on the size of your internal team. With Cast.app, you can scale to all segments with your existing CSM team without hiring a single headcount.
How many customer end-users are included?
We encourage you to engage every user and executive that matters to your business. With Cast.app, you can reach active and inactive users, primary executives, and even non-line-of-business executives with hyper-personalized content. For Startup plans, we typically include 7-10 users per account; Enterprise plans support unlimited users per account.
What defines a startup for your pricing model?
Startups are defined as companies with fewer than 25 employees or less than $5 million in annual recurring revenue (ARR).
How long does it take to implement Cast.app?
We can be up and running in as little as 7 days. Typically, customers require 2-3 weeks, including time for feedback from your customers and integration. If we can get access to data sources, style guides, and schema guidance, we can have a first version in 6-7 days. Typically, customers require 2-3 weeks to line up resources and permissions, including time for feedback from both your internal stakeholders and your customers.
Can you integrate with my tech stack (CRM, CS platform, data warehouse)?
Yes! Cast.app integrates seamlessly with your existing tech stack — including CRMs (like Salesforce, HubSpot), CS platforms (like Gainsight, Totango), support platforms (like Zendesk, ServiceNow), and data warehouses (like Snowflake). We also connect to cloud databases (AWS, Azure, GCP) to ensure the AI has a deep understanding of your business data. Cast.app supports over 60 native connectors plus a universal REST/JSON connector for any API.
Is Cast.app SOC 2 Type II compliant?
Yes! We maintain SOC 2 Type II compliance to meet the security and compliance requirements of larger organizations. You can find our security documentation—including SOC 2 reports, penetration testing summaries, and compliance details—at our Security Documents Hub.
How does Cast.app ensure its AI truly understands my industry and customer challenges?
Cast.app AI Agents are pre-trained on 1.9+ million minutes of real-world conversations between CSMs and customers (via platforms like Zoom, Chorus, and Gong). This pre-training gives the AI deep knowledge of real CS scenarios—like revenue churn, executive no-shows, and effective presentations—so it's ready to tackle real business challenges from day one. Your proprietary data is never used to train or fine-tune LLMs, keeping your data private and secure.
Do you offer month-to-month contracts?
At this time, we only offer annual contracts. This approach allows us to build strong partnerships with our customers and provide ongoing value throughout the year. If you'd like to discuss the details or have questions about annual commitments, please reach out — we're here to help!
Do you offer pilots?
Absolutely! We offer paid pilots on a case-by-case basis to help you validate the value of Cast.app within your specific use case. Please contact us to discuss how a pilot can fit into your implementation plans.
Is the content Cast.app generates on brand and personalized for every customer?
Yes! Cast.app's post-training ensures the content is always on brand, using your unique brand voice, tone, and messaging. It tailors messages to every persona at every account — including executives, users, and decision-makers — and adapts dynamically by product, segment, geography, purchase history, intent, and purchase propensity. It even uses physiological techniques to boost engagement and drive conversions. Cast.app content feels authored, not automated, and your data is never shared with LLMs — your customer information stays safe and isolated.