Constant Contact
Constant Contact is a digital and email marketing platform that allows users to create effective online marketing campaigns. The platform c...
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What is Constant Contact?
Constant Contact is an all-in-one digital marketing platform designed for small businesses, nonprofits, churches, and organizations to grow through email, social media, and SMS marketing. The platform combines award-winning email marketing tools with social posting, advertising, event management, and SMS capabilities in a unified system, eliminating the need for multiple tools.
Key features include a drag-and-drop email editor with AI copy generator and hundreds of customizable templates, automated email campaigns (welcome series, birthday wishes, resend to non-openers), social media posting and scheduling across Facebook, Instagram, LinkedIn and other platforms, social advertising with Facebook lookalike targeting, web signup forms and landing pages for contact collection, contact management with custom segmentation, event hosting with payment processing, and 300+ integrations including Google, Shopify, Eventbrite, Zapier, and Canva. The Premium plan includes unlimited automation templates, custom automations, ecommerce templates, dynamic content blocks, and 500 SMS messages per month.
Constant Contact is ideal for solopreneurs, small business owners, nonprofit organizations, local churches, franchises, higher education institutions, healthcare providers, and real estate or finance firms who want simplicity over complexity. The platform serves users from beginner to intermediate marketing levels who need reliable deliverability (97% inbox placement), U.S.-based phone support, and an intuitive interface that lets them send their first email in minutes without technical expertise.
Constant Contact pricing
Pricing model: Freemium
Constant Contact offers a 30-day free trial where you can send up to 100 emails, create social posts, and use hundreds of templates. After the trial, three paid plans are available: Lite at $12/month includes drag-and-drop email editing, social posting, AI writing assistance, 300+ integrations, and 1 automation template; Standard at $35/month includes everything in Lite plus email/social scheduling, 3 automation flows, AI campaign builder, automatic resend to non-openers, social advertising, and advanced reporting; Premium at $80/month includes everything in Standard plus unlimited automation, unlimited custom segments, 500 SMS messages/month, Facebook lookalike ad targeting, Google Ad Manager, dynamic content, and SEO recommendations. Plans include 10x, 12x, or 24x your contact number for email sends. Prepay discounts: 10% off for 6 months, 15% off for 12 months. Nonprofits get 20% off (6 months) or 30% off (12 months). SMS marketing add-on starts at $10/month for 1-500 messages on Lite/Standard plans.
Constant Contact pros
- Ridiculously easy to use with drag-and-drop editor
- Excellent 97% email deliverability rate
- Hundreds of customizable email templates
- AI writing assistance and AI copy generator
- Responsive U.S.-based phone and chat support
- All-in-one platform combining email, social, and SMS
- Live 1:1 onboarding with experts in all plans
- 300+ integrations including Shopify and Eventbrite
- Web signup forms and landing pages for contact collection
- Automated email sequences and welcome series
- Social media posting across multiple platforms
- Social advertising with Facebook lookalike targeting
- Event hosting with product sales and payment processing
- GDPR and CAN-SPAM compliance tools built in
- 30-day refund guarantee on new plans
- Dynamic content blocks for personalization
- Automatic resend to non-openers feature
- Brand kit tools for visual consistency
- Canva integration for design assistance
- Advanced reporting showing opens and clicks
Constant Contact cons
- Limited advanced automation compared to ActiveCampaign
- Pricing can add up with SMS and add-ons
- Fewer native integrations than competitors
- Basic behavior-based flow logic
- Overage fees may apply for email sends
- Lite plan limited to 1 user only
- No cutting-edge e-commerce automation features
- Standard plan caps at 3 users
- Less suitable for enterprise-level needs
- SMS marketing requires $10/month add-on for Lite/Standard
Frequently asked questions about Constant Contact
How do I create and send an email campaign with Constant Contact?
Start by selecting one of hundreds of premade templates, then use the drag-and-drop editor and AI-powered branding tools to assemble, draft, and customize content to match your business. Preview how the email will look in the inbox on almost any device (with an upgrade), then hit send. You can also set up automated sending for events like welcome messages, birthday wishes, and resending to folks who don't open your email the first time. If you don't have an email list, gather contacts through social posting, advertising, sign-up forms, and landing pages offered through the platform.
Does Constant Contact offer tools for attracting new customers and segmenting contact lists?
Yes, Constant Contact offers robust tools for attracting new customers, getting them onto your contact list, and segmenting your list for better personalization. You can segment contact lists based on behavior, engagement, and more to send targeted, relevant content. Dynamic content blocks allow customization by showing or hiding content based on recipient details like city, state, job title, or custom fields. The platform also integrates with hundreds of apps for enhanced segmentation options.
What pricing plans does Constant Contact offer and what's included?
Constant Contact offers three plans: Lite ($12/month) includes drag-and-drop email editing, social posting, AI writing assistance, 300+ integrations, and 1 automation template; Standard ($35/month) includes everything in Lite plus email/social scheduling, 3 automation flows, AI campaign builder, automatic resend to non-openers, social advertising, and advanced reporting; Premium ($80/month) includes everything in Standard plus unlimited automation, unlimited custom segments, 500 SMS messages/month, lookalike ad targeting, and SEO recommendations. A 30-day free trial allows sending up to 100 emails.
Can I cancel my Constant Contact account and get a refund?
Yes, customers can cancel their Constant Contact account at any time. The platform offers a 30-day guarantee where you can cancel your plan and get a full refund within 30 days of signing up. You can read the cancellation policy on their website for detailed terms and conditions.
What customer support options does Constant Contact provide?
Customer support features phone support available in every plan, onboarding assistance to help you get started, and an extensive library of self-serve video tutorials and written guides. Lite gets live 1:1 onboarding with experts; Standard gets the same plus live phone and chat with marketing experts; Premium gets dedicated priority support team with priority onboarding by a dedicated team.
Is Constant Contact compliant with GDPR and CAN-SPAM regulations?
Absolutely. Constant Contact's email marketing platform is designed to help you comply with both GDPR and CAN-SPAM regulations. Tools include obtaining and documenting explicit consent, ensuring transparency in data collection and usage, and supporting data subject rights. Terms of service require permission-based lists, accurate sender information, clear unsubscribe options, valid physical postal addresses, and deception-free subject lines. GDVR and CASL templates are available for obtaining express consent.
What automation features does Constant Contact offer?
Constant Contact offers automation features including automated email series (drip campaigns) based on triggers like sign-ups. Lite includes 1 automation template with a ready-to-go welcome series. Standard includes 3 automation templates, AI campaign builder, and automatic resend to non-openers. Premium includes unlimited automation templates, custom automations, ecommerce templates, and auto-send welcome emails. You can set up automated sending for welcome messages, birthday wishes, and resending to non-openers.
Does Constant Contact support multiple accounts for franchises or teams?
Yes, Constant Contact offers a multi-account solution for businesses juggling multiple locations or teams. This solution maintains brand consistency with locked templates, provides campaign sharing and approvals, and sets up permissions and billing exactly how you want. It's tailored for higher education, franchises, local government, real estate and finance firms, healthcare, and marketing agencies. You can request a demo to learn more about custom solutions with centralized brand control.
What social media marketing tools does Constant Contact include?
Constant Contact includes automatic posts on Facebook, Instagram, LinkedIn, and others to find new customers, social post scheduling in advance for all platforms, and a powerful social media ads manager. Standard and Premium plans include social advertising capabilities, with Premium adding Facebook lookalike targeting, Google Ad Manager, and SEO recommendations. You can turn emails into social posts, share content to multiple platforms quickly, and keep up with comments and mentions all from one place.
What integrations does Constant Contact support?
Constant Contact imports data using 300 integrations including Google, Microsoft, Facebook, Canva, LinkedIn, Vimeo, Zapier, Shopify, Eventbrite, and more. All three plans (Lite, Standard, Premium) include the same 300+ integrations. The platform also integrates with hundreds of apps for enhanced segmentation options and a simpler, connected workspace that makes running your business easier.