Delve
Delve AI generates data-driven personas, digital twins, and synthetic users for synthetic research and actionable marketing recommendations.
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What is Delve?
Delve AI is an AI-powered market research and marketing software platform that generates customer personas, digital twins, and synthetic users in minutes. The platform automates user, customer, audience, and employee persona generation using first-party data (CRM, website analytics, transactions) and public data sources (social media, competitor intelligence, voice of customer). It serves 45,000+ brands and agencies globally, operating at the intersection of marketing, analytics, and applied AI.
Key features include: (1) Persona Generator creating comprehensive data-driven personas with automatic segmentation and in-depth audience insights; (2) Digital Twin Software enabling 24/7 virtual engagement with persona representations of customers, accessible via collaboration tools; (3) Synthetic Research allowing users to run surveys, interviews, and market research with AI personas including hard-to-reach segments, delivering results in minutes; (4) Marketing Advisor transforming customer insights into channel-specific marketing campaign recommendations with dynamic updates.
Delve AI supports multiple persona types: Customer Persona (from CRM data like Salesforce, HubSpot, Shopify, Klaviyo, Stripe), Website Persona (from Google Analytics GA4 and Google Search Console), Social Persona (from Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Facebook), and Competitor Persona (automated competitor audience analysis). The platform works for both B2C and B2B businesses across 230+ countries, supporting 15+ languages beyond English.
The tool is designed for digital marketers, market researchers, agencies, e-commerce businesses, SaaS companies, and brands seeking data-driven customer insights. It eliminates manual persona creation, reduces customer acquisition costs through better targeting, and enables persona-based marketing strategies with humanized views of digital data.
Delve pricing
Pricing model: Freemium
Delve AI offers a permanent free tier (not time-limited trial) including 1 Audience Persona, 1 Website Persona based on 3+ days historical data, and 50 Digital Twin chat credits. Paid plans include monthly and yearly billing options with 20% discount on annual plans. Business plans suit single websites (pricing based on monthly visitor traffic), while Agency plans suit multiple websites with better per-website pricing and white-labeled reports. Monthly Website Persona includes 1 month historical data by default; yearly includes 12 months. Additional historical data (3/6/12 months) available at extra cost on monthly plans. Competitor Persona add-on costs $49/month per competitor beyond plan inclusion. API access available as add-on at $99/month providing JSON data for all persona attributes and segments. 40% discount offered to non-profits and educational institutions via [email protected]. Payment accepted via Visa, Mastercard, Discover, American Express (no PayPal). No cancellation fees; pay-as-you-go with upgrade/downgrade anytime.
Delve pros
- Generates personas in minutes instead of weeks of manual research
- Uses real first-party data from CRM, Google Analytics, and transactions
- 45,000+ brands and agencies already use the platform globally
- 4.8 rating on G2 and 5.0 rating on Capterra
- Digital twins available 24/7 for synthetic research and chat
- Supports both B2C and B2B businesses with separate models
- Automatic monthly persona updates keep insights current
- Works across 230+ countries with 15+ non-English language support
- Competitor Persona reveals competitor audience strategies automatically
- Social Persona extracts insights from 7 major social networks
- Marketing Advisor provides channel-specific campaign recommendations
- No credit card required for free tier to test the platform
- API access available for JSON data integration at $99/month
- Flexible monthly or yearly billing with 20% annual discount
- Slack or email notifications for persona updates included
- Agency plans offer white-labeled reports for client delivery
- 40% discount available for non-profits and educational institutions
Delve cons
- Free tier limited to 1 Audience Persona and 50 chat credits only
- Competitor Persona has no free plan due to data partner costs
- API access excluded sample user journeys from JSON data
- No public developer portal for API credentials yet
- Website Persona plan based on full traffic, no sample traffic option
- PayPal not accepted for payments (cards only)
- No refunds for partial use except platform-caused issues
- Adult, tobacco, and guns industries not supported
- Social Persona requires minimum 200+ profiles per segment
- Only Viewer GA4 access needed but Editor needed for org tracking
- Digital Twin chat credits expire after 12 months
- Customer/employee personas updated quarterly only on yearly plan
Frequently asked questions about Delve
What is Delve AI and what does it do?
Delve AI is AI-powered market research and marketing software that generates customer personas, digital twins, and synthetic users in minutes. It uses first-party data (CRM, website analytics, transactions) and public data sources to create comprehensive, data-driven personas automatically. Users can chat with digital twins, conduct synthetic research, and get actionable marketing recommendations. The platform serves 45,000+ brands and agencies for user, customer, audience, and employee research needs.
Does Delve AI offer a free trial or free tier?
Delve AI offers a permanent free tier, not a time-limited trial. The free plan includes generating one Audience Persona plus one Website Persona based on 3+ days of historical data. You also get 50 chat credits to interact with personas using the Digital Twin software. No credit card is required to start. Upgrade to paid plans is needed to access features for all segments and generate more robust personas based on longer historical periods.
What data sources does Delve AI use for persona generation?
Delve AI uses multiple data sources: Website Persona uses Google Analytics GA4 and Google Search Console; Customer Persona integrates with HubSpot, Klaviyo, Shopify, Salesforce, Stripe, or CSV uploads; Social Persona pulls from Instagram, LinkedIn, X (Twitter), YouTube, TikTok, Pinterest, and Facebook; Competitor Persona uses SimilarWeb and Moz Links. Voice of customer data includes public reviews, social media, blogs, communities, news, plus internal surveys and feedback uploaded by clients.
Which countries and languages does Delve AI support?
The platform supports businesses in over 230 countries. Countries NOT supported are: British Indian Ocean Territory, Cuba, Iran, Nauru, North Korea, Palestine, Russia, Syria, Venezuela, and Western Sahara. Business websites should preferably be in English, but major non-English languages are supported including Arabic, Chinese, Dutch, Spanish, French, German, Hebrew, Hindi, Indonesian, Italian, Japanese, Korean, Portuguese, Turkish, and Vietnamese using built-in translation capabilities.
How are agency plans different from business plans?
Business plans are for single websites where pricing is automatically determined by monthly visitor traffic. Agency plans are for managing multiple businesses/websites with better per-website pricing and flexibility to choose different websites for persona generation each month. Agency plans include ON/OFF toggle switches for one-time generation vs auto-update mode, and offer white-labeled reports. All plans include Competitor Persona for a few competitor domains by default.
How often are personas updated and will I be notified?
Personas are updated monthly by default, except customer/employee personas on yearly plans which update quarterly. All plans include notifications about persona updates via Slack or email, plus email support. You can also choose to receive daily, weekly, or monthly summaries via email. When visitors exceed your plan limit, access to paid features is restricted until you upgrade to match the increased traffic.
What is Competitor Persona and is there a free plan?
Competitor Persona creates audience personas of competitor websites automatically by specifying their domain. It reveals competitor users' goals, pain points, communication preferences, media preferences, and audience intelligence (How, Where, When, Who, What). There is no free plan for Competitor Persona because it involves purchasing traffic intelligence data from data partners. Each Business and Agency plan includes a fixed number of competitors, with additional competitors available at $49/month per website as add-on.
Can I use Delve AI for B2B businesses and what industries are supported?
Yes, Delve AI works well for both B2C (60-70% of users) and B2B (30-40% of users) with separate built-in models and workflows. Popular B2B industries include Computer Software/SaaS, IT Services, Marketing and Advertising, Management Consulting, Logistics and Supply Chain, Human Resources, Events Services, and Professional Training. Industries NOT supported are Adult, Tobacco, and Guns/sensitive subjects. B2B sites can enable organization tracking to see companies visiting their website.
How do I connect Google Analytics and what access level is required?
After signing up for free or getting a paid subscription, log in with your Google account, select your GA4 property, and grant access. The system automatically begins generating personas. Viewer access is sufficient for persona generation. However, Editor access is required if setting up organization tracking (for B2B sites only) because custom dimensions need to be created in GA4. Only GA4 is supported; Universal Analytics (UA) is no longer supported.
What happens when I cancel my subscription and are there cancellation fees?
There are no cancellation fees. Delve AI offers pay-as-you-go services and you can cancel whenever you want. When you cancel, your plan stays active until the next billing date and you won't be billed again after that cycle. However, you lose access to all paid features at the end of the billing cycle. Your business downgrades to the free tier with limited access to past data. Only the billing owner can cancel a subscription via Settings > Subscriptions > Cancel button.