Dreams by Snapchat
Dreams by Snapchat is a Gen AI-powered feature that enables users to create AI-generated images of themselves trying on new identities.
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What is Dreams by Snapchat?
Dreams by Snapchat is a Gen AI-powered feature that lets Snapchatters create fantastical AI-generated images of themselves trying on new identities. Users can transform into characters like a mermaid in a deep-seascape or a renaissance era royal, going beyond real-time AR effects to create fully generated portraits.
Dreams by Snapchat pricing
Pricing model: Free
First eight Dreams (one pack) are complimentary/free for all users. Additional themed packs cost $0.99-$1 each via in-app purchase. Snapchat+ subscribers receive one new pack per month as part of their subscription. New users get a single free pack to use.
Dreams by Snapchat pros
- Creates fantastical AI-generated images of yourself
- Lets you try on new identities and personas
- First eight Dreams are complimentary/free
- Themed packs like mermaid, renaissance royal, time travel
- Found easily in Memories section with new Dreams tab
- Builds on Snapchat's proven Lenses legacy
- Uses personalized Gen AI model from your own selfies
- Images can be shared on and off Snapchat platform
- Future updates will include friends in Dreams
- New themes and styles added regularly
- Snapchat+ subscribers get one pack per month
- Simple selfie onboarding process
- Creates eight images per themed pack
- Gen AI produces more advanced results than real-time Lenses
- Creative self-expression tool for Snapchatters
Dreams by Snapchat cons
- Only available in Australia and New Zealand initially
- Global rollout takes several weeks
- First pack takes 20-30 minutes to generate
- Additional packs cost $1 per in-app purchase
- Cannot use custom prompts yet
- Only supports solo selfies, not friends currently
- Some images don't capture user features accurately
- Cannot buy Dreams for someone else's account
- Non-Snapchat+ users get only one free pack
Frequently asked questions about Dreams by Snapchat
What is Dreams on Snapchat?
Dreams is a new Gen AI-powered feature that lets Snapchatters create fantastical AI-generated images of themselves trying on new identities, such as a mermaid in a deep-seascape or a renaissance era royal.
How do I access Dreams?
Head to Memories in Snapchat, where you'll find a new tab for Dreams. Tap on it to start creating your personalized Generative AI model.
How many Dreams can I create for free?
Your first eight Dreams are complimentary. This equals one themed pack of eight AI-generated images.
How much does it cost to make more Dreams?
Additional themed packs can be purchased for $0.99-$1 each through in-app purchase.
Where is Dreams available?
Dreams is first available slowly in Australia and New Zealand, coming to Snapchatters globally over the next few weeks.
How long does it take for Dreams to generate?
Your first Dreams pack takes approximately 20 to 30 minutes to generate. After that, you can tap to view your generated images.
Can I include my friends in Dreams?
Not yet. Currently Dreams only supports solo selfies, but future updates will let you create Dreams featuring you and any friend who has also opted in.
Can I use custom prompts for my Dreams?
No, users cannot create their own Dreams with custom prompts for now. Dreams uses pre-built themed packs instead.
Can I share Dreams outside Snapchat?
Yes, you are able to share Dreams on and off the Snapchat platform.
What do Snapchat+ subscribers get for Dreams?
Snapchat+ subscribers get access to one new pack of eight Dreams per month, as Snap plans to update Dreams with new themes and styles regularly.