Entail
Boost web traffic and engagement with AI and expert content creation.. [Freemium]
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What is Entail?
Entail is a no-code CRO (Conversion Rate Optimization) software platform that enables businesses to run high-impact A/B tests at scale without coding or developer support. The platform auto-generates lightweight conversion tests and deploys winning versions quickly, helping teams clear their testing backlog and maximize conversion rates site-wide through continuous experimentation.
Entail offers two main products: Entail CRO for code-free A/B testing and conversion optimization, and Entail CMS for efficient content creation and on-page SEO management at scale. The CMS handles meta tags, URLs, schema, and redirects without touching code, while streamlining content workflows for creating, editing, publishing, and updating content directly to your site.
The platform is ideal for CRO specialists, growth marketers, performance teams, and businesses wanting to grow revenue through SEO or maximize conversions with CRO. It's perfect for teams managing large content libraries who want to streamline workflows, improve content performance, and run A/B tests independently. Entail integrates with WordPress, Webflow, Wix, Shopify, and custom websites.
Entail also offers a fully-managed, expert-led CRO service option that handles everything from CRO audits and tailored roadmaps to custom tests, dev support, and ongoing optimization, acting as an extension of your team.
Entail pricing
Pricing model: Freemium
Entail offers three pricing packages priced based on monthly visitors (up to 10,000 visitors/mo shown): Start (software only) for small businesses with in-house CRO teams and dedicated developers; Grow (software + standard CRO service) for mid-sized businesses new to testing without dedicated resources; Scale (software + premium CRO service) for large businesses managing multiple sites. All plans billed annually with 18% off. Start includes A/B testing suite, visual & code editor, conversion tracking, marketing attribution, reports, and in-app chat support. Grow adds CRO audit, tailored roadmap, 2 monthly executed tests, 4 consulting hours, 4 developer support hours, private Slack channel, and integration support. Scale includes everything in Grow plus 4 monthly executed tests, 8 consulting hours, 8 developer support hours, competitor analysis, and ongoing funnel review. A lower-cost trial period is available for the first three months of CRO software, and a two-week free trial for CMS.
Entail pros
- Completely code-free A/B testing without developer support
- Auto-generate lightweight conversion tests quickly
- Launch unlimited experiments without capacity bottlenecks
- Tests process before page load for zero flicker
- Lightning-fast speed with optimal performance
- Streamline content workflows in one workspace
- Solve on-page SEO without touching code
- Customizable templates matching brand design and tone
- Built-in customizable review and compliance steps
- Integrates with WordPress, Webflow, Wix, Shopify, and custom sites
- No extra fees for integration with any platform
- Marketing attribution and conversion tracking included
- Visual and code editor for flexibility
- Detailed reports on conversions and revenue
- In-app chat support available
- CRO experts work as extension of your team with service plans
- Many users see conversion lifts within first month
Entail cons
- Pricing based on monthly visitors may increase costs as you grow
- Developer support only included in Grow and Scale plans
- More complex experiments may still need developer help
- Lower-cost trial only for CRO, not full pricing trial
- Service plans (Grow/Scale) required for CRO audit and roadmap
- Start plan is software-only without CRO service
- Annual billing required for advertised pricing (18% off)
- Limited monthly executed tests on lower-tier plans
Frequently asked questions about Entail
Who is Entail best for?
Entail is ideal for businesses that want to grow revenue through SEO or maximize conversions with CRO. It's perfect for teams managing large content libraries who want to streamline workflows, improve content performance, and run A/B tests and experiments independently without developer support.
What makes Entail different from other CRO or A/B testing tools?
Entail CRO combines automation, code-free testing, and full control in one platform. You can auto-generate and run lightweight A/B tests on any page quickly without developer support, while maintaining the flexibility to run complex custom experiments when needed.
Does Entail offer a trial period?
Yes. Entail offers a two-week free trial for our CMS and a lower-cost trial period for the first three months of using our CRO software.
Will Entail CRO slow down my site?
No, tests process before page load to ensure lightning-fast speed, zero flicker, and optimal performance.
Do I need a developer to use Entail?
No, Entail's CRO software is completely code-free. You can run and optimize A/B tests and deploy winning versions straight to your site—all without needing developer support.
Is there a technical learning curve associated with using Entail?
No, Entail is designed to be user-friendly and accessible to all levels of CRO and SEO expertise, making it easy for both experienced and entry-level professionals. However, support is available whenever you need it.
What elements can I test with Entail CRO?
You can test anything that impacts conversion, from copy and CTAs to layouts and forms. With our CRO service, you can go even further and create fully custom experiments to test absolutely anything.
Does Entail CRO understand my brand and tone of voice?
Yes, Entail CRO automatically generates conversion elements—like widgets, popups, and forms—that match your brand's design and tone. You can also choose from fully customizable templates to create on-brand experiences from scratch.
Can I get help setting up or running tests?
Yes. With our CRO service, you get custom tests built for you, as well as access to dev support and guidance from our CRO experts. We'll handle it all, or you can stay hands-on with as much control as you want.
How quickly will I see results after implementing Entail CRO?
Entail CRO lets you start running tests immediately. Many users see conversion lifts within the first month, with significant compounding growth typically appearing within three to six months.