&facts
&facts is a market insights platform primarily constructed for consumer brands. It conducts deep analysis on a variety of market and produc...
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What is &facts?
&facts is a next-generation market research platform that connects to billions of real-time consumer signals to provide actionable market and product insights for consumer brands and e-commerce businesses. The platform eliminates traditional market research delays by delivering precise, bias-free insights within minutes instead of weeks, using real-world data from consumer actions rather than surveys or focus groups.
Key features include Market Insights for understanding market dynamics and consumer trends, Product Insights for uncovering consumer demand and market opportunities, competitor analysis to understand why customers choose rivals, brand leaderboards for benchmarking against top-performing brands, product profiles with features and sales data, seasonality insights, market demand tracking, customer preferences analysis, customer problems/dislikes identification, and international expansion data across 10+ countries including UK, Ireland, USA, Canada, New Zealand, and Australia.
&facts is designed for e-commerce brands of all sizes (from startups to high-growth brands), DTC brands, product developers, marketing teams, brand strategists, UX researchers, agencies serving consumer brands, and businesses planning international expansion. The platform helps users validate product ideas, find new product opportunities, launch products with proven demand, spot emerging trends before competitors, optimize business strategies, and make informed product development decisions from conception to launch.
&facts pricing
Pricing model: Free
Free tier: £0/month with 1 Market Report, 2 Product Groups, quarterly updates, no country comparison, no access to new data. Startup plan: £199/month with 3 Market Reports, 10 Product Groups, monthly updates, country comparison, access to new data. Growth plan: £399/month with 10 Market Reports, 50 Product Groups, monthly updates, country comparison, access to new data. Enterprise: Contact for pricing with unlimited insights reports, up to daily updates, ML model for your brand, sentiment analysis, and data add-ons. Pay-as-you-go option available at £199/report with 1 report credit, real-time data, unlimited team members, PDF export, actionable insight summaries, and access to 10+ countries. All paid plans include real-time data, unlimited team members, export options, actionable insight summaries, track insights, and 1:1 expert support.
&facts pros
- Delivers insights within minutes instead of weeks
- Access to billions of real-world consumer signals
- Unbiased and objective insights without survey bias
- Real-time data continuously updated
- No need to provide your own data
- Add unlimited team members on all plans
- Export to PDF, CSV, or API on paid plans
- Access to 10+ countries with worldwide data
- Track insights with automatic updates on key movements
- Customer Problems analysis to discover validated issues
- Customer Dislikes feature reveals competitor weaknesses
- Seasonality insights show how times of year affect sales
- Brand Leaderboard for benchmarking top-performing brands
- Product Profiles with features, sales, and analysis
- 1:1 support with insights/industry experts on paid plans
- Free forever tier available to explore the platform
- Machine Learning model trained specifically for your brand on Growth/Enterprise
- Sentiment analysis based on consumer emotions on higher plans
&facts cons
- Free tier limited to 1 Market Report and 2 Product Groups
- Free tier has only quarterly updates (no monthly updates)
- Free tier lacks country comparison feature
- Free tier lacks access to new data
- Startup plan at £199/month may be costly for very small businesses
- Growth plan at £399/month is premium-priced
- Data currently limited to 6 countries (UK, Ireland, USA, Canada, New Zealand, Australia)
- Own data integration feature not yet available (coming soon)
- API access only on Growth plan and above
- Advanced ML model and sentiment analysis only on Growth/Enterprise plans
Frequently asked questions about &facts
What are Market Insights?
Market Insights are a feature within &facts where the platform provides live insights on a specific market, product, segment, or characteristic. Using Contextual AI, the insights will be specific to your query and can be as specific or as broad as needed.
What are Product Insights?
Product Groups are a feature within &facts that allows users to group a collection of similar products, segments, or characteristics for comparison and analysis. The platform provides insights on demand, relative demand to each other, seasonality (collectively and individually), and growth over different periods (collectively and individually).
Do you offer a free trial?
Yes, &facts offers a free version of the product that is free forever. If you require a more detailed demo, you can get in touch with their team.
What if I'm not happy with the insights?
If you are not happy with the insights provided, you can contact the customer support team to discuss your concerns, and they will do their best to address them.
Do I need to provide you with data?
No, &facts does not need access to any of your data to provide market insights. They collect data from billions of consumer signals they have access to.
Can I integrate my own data?
Soon you will be able to integrate your own data with the platform to get a more complete picture of your market. You can let them know if this is a feature you're interested in, and they will notify you once it is ready.
Where do you get your data from?
The data is sourced from a variety of sources, including APIs, specialist datasets, public data, and their own proprietary research.
Is it GDPR or CCPA compliant?
Yes, the platform is compliant with GDPR and CCPA regulations. They do not hold any data that includes PII (Personally Identifiable Information).
What countries do you have data for?
Currently, &facts has integrated data for UK, Ireland, USA, Canada, New Zealand, and Australia. More countries are coming soon.
How are you different to a Market Research Report?
&facts offers more detailed and in-depth insights than a typical market research report. The platform uses advanced analytics and machine learning to provide a comprehensive view of your market, and the insights are very specific to your query rather than industry-generic.