Founder Marketing Skills
Open-source marketing skills for founders. Keyword research, growth strategy, social search audit, competitor analysis. Install with npx skills.
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What is Founder Marketing Skills?
Founder Marketing Skills is a free, open-source set of 4 marketing AI agent skills created by ScaleBrick for founders who do their own marketing. The skills install via the npx skills CLI and work with Claude Code, Codex, Cursor, Gemini CLI, Cline, OpenCode, and 40+ other AI agents. No account or API keys are required to use them.
The toolkit includes four specialized skills: Social Search Audit (/audit) checks whether TikTok/Instagram search is a viable growth channel by evaluating niche competition, search demand, and content type fit. Growth Strategy (/strategy) generates a complete marketing strategy with core themes, content pillars, brand voice, 20+ keywords with intent categories, and a posting plan. Keyword Research (/keywords) finds high-intent keywords people search on TikTok/Instagram for your niche, categorizing them by type (educational, problem-aware, tool comparison) and rating conversion potential. Competitor Audit (/competitors) audits your top 5-7 competitors across SEO, content, and social media, identifying gaps you can exploit and positioning angles no one is claiming.
This tool is specifically designed for startup founders, solopreneurs, and early-stage product teams who handle their own marketing without a dedicated marketing team. It's ideal for businesses targeting Gen Z audiences who use social platforms as search engines, and for companies looking to build organic growth through social search optimization without paid advertising.
Founder Marketing Skills pricing
Pricing model: Freemium
Completely free under MIT license. No paid tiers, no subscription, no account required. The 4 open-source marketing skills are free forever with no hidden costs or API key fees.
Founder Marketing Skills pros
- Completely free with MIT license, no cost ever
- No account required to use any skill
- No API keys needed for installation or usage
- Works with 40+ AI agents including Claude Code, Cursor, Codex
- One-command install via npx skills add
- Social Search Audit provides real TikTok search URLs to verify claims
- Keyword Research categorizes intent and rates conversion potential
- Competitor Audit identifies 5 specific moves to make this week
- Growth Strategy includes 20+ keywords with intent categories
- Proven results: 353K views and 5,300 visits in 47 days for YC healthcare app
- AIFlyer got 0 to 15,000 signups in 3 months using this method
- Open-source so you can inspect, modify, and contribute
- Structured SKILL.md format makes each skill transparent and reusable
- Focuses on conversions not vanity metrics with attribution tracking
- Competitor analysis covers SEO, content, and social media in one audit
Founder Marketing Skills cons
- Requires familiarity with CLI and AI agent tools
- Only works with AI agents that read SKILL.md files
- You must provide business details manually for each skill run
- No automated content production or publishing included
- Does not execute campaigns automatically, only provides strategy
- Limited to TikTok and Instagram social search focus
- No built-in dashboard or visual interface
- Competitor Audit only covers 5-7 competitors maximum
Frequently asked questions about Founder Marketing Skills
What AI agents are compatible with Founder Marketing Skills?
The skills work with Claude Code, Codex, Cursor, Gemini CLI, Cline, OpenCode, and 40+ other AI agents that can read SKILL.md files. The npx skills CLI installs the 4 skills into your agent's skills directory automatically.
Do I need to create an account or pay for API keys?
No account is required and no API keys are needed. The toolkit is completely free with MIT licensing forever. You just run npx skills add ScaleBrick/founder-marketing-skills and start using the skills immediately.
What does the Social Search Audit skill do exactly?
The /audit skill checks whether TikTok/Instagram search is a viable growth channel for your specific business. It evaluates niche competition levels, search demand in your market, and content type fit. It provides intent breakdowns across four categories with real TikTok search URLs so you can verify every claim.
How many keywords does the Keyword Research skill find?
The /keywords skill finds high-intent keywords that people are actually searching for on TikTok/Instagram in your niche. It ranks keywords by intent and conversion potential, providing 10+ starter keywords categorized by type: educational, problem-aware, and tool comparison.
What's included in the Growth Strategy skill output?
The /strategy skill generates a complete marketing strategy including core themes, content pillars, brand voice guidelines, 20+ keywords with intent categories, and a detailed posting plan for your first week. It gives you everything needed to execute social search marketing.
How many competitors does the Competitor Audit analyze?
The /competitors skill audits your top 5-7 competitors across three dimensions: SEO presence, content strategy, and social media performance. It identifies specific gaps you can exploit, positioning angles no one is claiming, and provides 5 actionable moves you can make this week.
What real results have people gotten using these skills?
A YC-backed AI healthcare app got 353K views and 5,300 page visits in 47 days with $0 ad spend. AIFlyer went from 0 to 15,000 signups in 3 months and now ranks alongside Canva in TikTok's LLM responses for flyer-related queries. Both results were completely organic with no marketing team.
Can I contribute new skills or report bugs?
Yes, contributions are welcome including PRs, bug reports, and new skills. Each skill is a single SKILL.md file with structured prompts, making it easy to fork, add a new skill, and open a PR. The repository is on GitHub under MIT license.
What information do I need to provide when running a skill?
For best results, provide your business name and description, your target audience, and your website URL. The website URL is especially important for the audit and funnel skills to analyze your current setup and provide actionable recommendations.
How is this different from hiring an AI VP of Marketing like Morgan?
Founder Marketing Skills gives you the strategy and framework but you execute manually. Morgan is ScaleBrick's AI VP of Marketing that runs the full growth loop end-to-end: keyword research, content production across 10 accounts, publishing, attribution tracking, and weekly optimization. Morgan handles complete execution while the open-source skills provide the methodology.