Frontitude

This AI tool is designed to help design teams create engaging and consistent user experience (UX) content right within Figma, thereby strea...

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What is Frontitude?

Frontitude's UX Writing Assistant is an AI-powered writing assistant designed specifically for design teams, delivered as a Figma plugin. It helps product and content designers write engaging and consistent UX content directly within their design workflow without leaving Figma. The tool uses generative AI technology to provide copy suggestions based on design elements, taking into consideration character limits and length constraints.

Key features include the Rewrite feature for generating multiple copy options with different tones, custom instructions for tailoring suggestions, and Guidelines that can be linked to design system components in Figma for consistent content at scale. The tool includes an Audit feature to scan designs for content violations, a Saved texts library for reusing copy components, and business context collection through an onboarding questionnaire to ensure copy resonates with the target audience.

Frontitude is ideal for UX writers, product designers, content designers, and design teams who need to create product copy following UX writing best practices. It's particularly valuable for designers who would rather design than write, designers struggling with writer's block, solo product designers maintaining consistent voice-of-product, and teams working on short timelines during sprints. Over 9,000 teams have used this writing assistant to deliver better user experience.

The tool integrates with design systems, allows teams to create shared guidelines for consistency, streamlines design reviews by scanning for content violations within seconds, and works with the Frontitude platform for team guideline management. It suggests multiple copy options, supports custom instructions for specific use cases, and enables renaming existing copy directly from Figma designs.

Frontitude pricing

Pricing model: Freemium

Frontitude offers a start-free, pay-as-you-grow pricing model with three plans. The Starter plan is free and includes 15 monthly rewrites and 1 seat. The Team plan costs $10 per seat/month and includes unlimited rewrites, 50 guidelines, design system integration, and up to 5 seats. The Growth plan costs $18 per seat/month and includes unlimited rewrites, 200 guidelines, design system integration, unlimited audits, and up to 50 seats. Anyone who needs to use the Figma plugin for generating content suggestions with the Rewrite feature or creating guidelines must have a paid seat. For specific questions, contact [email protected] or use the website chat.

Frontitude pros

  • Figma plugin integrates directly into design workflow without copy-pasting
  • Generates multiple copy suggestions with different tones to choose from
  • Considers character limits and design element context for suggestions
  • Guidelines link to design system components for consistent content at scale
  • Audit feature scans designs for content violations in seconds
  • Custom instructions allow tailored copy for specific use cases
  • Saved texts library enables reusable copy components
  • Business context questionnaire ensures copy resonates with target audience
  • Follows UX writing best practices and trends specifically for product copy
  • Rewrite feature helps transform copy into shorter or longer snippets
  • Streamlines design reviews and shortens critique cycles significantly
  • LLM-generated suggestions are grammatically correct and ready to use
  • Helps designers overcome writer's block effectively
  • Team guidelines maintain consistent voice across all team members
  • Saves hours of writing time every week for design teams
  • Free Starter plan available with 15 monthly rewrites to try first
  • Data privacy protected - content not used to train the AI model
  • Built on secure AWS infrastructure with cyber-security expertise

Frontitude cons

  • Currently supports English only, no other languages yet
  • Requires paid seat for anyone using Rewrite feature or creating guidelines
  • Must sign in to Frontitude account to use the plugin
  • Operates independently from Frontitude platform (not fully integrated yet)
  • Only collects selected text from designs, not full design context
  • Limited to 15 monthly rewrites on free Starter plan
  • Team plan limited to 5 seats maximum
  • Growth plan capped at 50 seats maximum

Frequently asked questions about Frontitude

How is UX Writing Assistant different from other AI tools?

The UX Writing Assistant stands out in three significant ways: Business context - it collects information about your business and target audience through a short survey upon sign-up to ensure generated copy resonates with your audience. Design context - unlike most AI tools isolated from context, it's a Figma plugin delivering copy suggestions based on design elements while considering character limits and length. Product copy focus - it's specifically focused on delivering product copy following UX writing best practices and trends, created by Frontitude's team renowned for UX copy management expertise.

Who needs a seat on the UX Writing Assistant?

Anyone who needs to use the Figma plugin for generating content suggestions with the Rewrite feature or creating guidelines must have a paid seat. Having a seat within a team account allows team members to write content while maintaining consistency by following the same shared guidelines.

What is a Guideline?

A Guideline is a set of instructions or rules that can be interpreted by the AI model and linked to design system components in Figma. With Guidelines, teams can effortlessly incorporate content guidelines into their design system, enabling them to produce consistent UX content at scale ten times faster.

What data is shared with the UX Writing Assistant?

Data privacy is the top priority. The tool does not utilize any of your data to train or enhance its services. The data provided is solely used to enhance the suggestions generated by the AI tool. The plugin is built on secure AWS infrastructure adhering to industry-leading security best practices, with senior engineering architects possessing cyber-security expertise creating a robust and protected environment for your data.

Do I need to sign in to use the plugin?

Yes, you are required to sign in to your Frontitude account to use the tool.

How do I install the UX Writing Assistant plugin on Figma?

You have two installation options. First, search for and install the plugin from the Figma community by clicking 'Try it now.' Alternatively, install directly from your Figma files by right-clicking the canvas and selecting Plugins > Find more plugins, clicking File menu > Plugins > Find more plugins, or using quick actions > Find more plugins.

How does the UX Writing Assistant work with the Frontitude platform?

Currently the UX Writing Assistant operates independently from Frontitude's platform. The team is actively considering the most effective approach to integrate it seamlessly with the rest of Frontitude's offering. For specific questions about integration, contact [email protected].

How does the UX Writing Assistant grab context to generate content suggestions?

When you open the UX Writing Assistant plugin, you'll be asked to complete a brief onboarding questionnaire. The assistant generates content based on the information provided in the questionnaire as well as the selected text element in Figma. The tool does not collect anything from your designs except the selected texts required for generating content suggestions.

Does the UX Writing Assistant use my content to learn and improve?

No. All of your content is kept private and used only to generate content suggestions. It is not being used to improve the model. You can view the Data Collection Statement for more information.

What languages are currently supported?

The UX Writing Assistant currently supports English only. However, in the near future the tool will support generating product copy in any language your product supports, allowing you to reach a global audience with high-quality UX content.

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