Gupshup
Gupshup is a suite of AI-powered tools focused on enhancing customer engagement through conversation automation. It comprises a variety of ...
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What is Gupshup?
Gupshup is a leading conversational AI platform that enables businesses to automate customer interactions across marketing, commerce, and support functions. The platform provides AI Agents that turn everyday transactions into two-way conversations, driving higher customer engagement across almost every industry. Gupshup Conversation Cloud serves as the purpose-built platform for the Conversational AI era, powering over 120 billion conversations annually across 60+ countries with 50,000+ customers worldwide.
Key features include autonomous AI Agents for sales, account support, product enquiries, assisted shopping on WhatsApp, virtual enquiry assistants, and automated invoicing. The platform offers a visual no-code/low-code Bot Studio for designing conversational journeys, proprietary ACE LLM model for personalized conversations, AI Co-Pilot for empowering human agents with suggested responses and summarization, and automated campaign orchestration that triggers based on third-party events. Gupshup supports omnichannel conversations across WhatsApp, Instagram, SMS, RCS, and over 30 messaging channels through a single API, with 1000+ pre-built integrations including Salesforce, Shopify, Zendesk, and Zapier.
Gupshup is ideal for marketing teams accelerating user acquisition, performance marketing teams boosting CLTV and ROI, commerce and growth teams driving engagement from discovery to checkout, and customer support/CX teams resolving queries with AI-powered support. The platform serves BFSI (banking, financial services, insurance), retail, e-commerce, fintech, EdTech, healthcare, and media & entertainment companies. It istrusted by over 50,000 global brands including Tonik Bank, which achieved 95% AI accuracy and 4.3X higher customer care productivity.
Gupshup pricing
Pricing model: Free
Gupshup follows a Pay-as-you-go (prepaid USD wallet) pricing model. Messages are billed per-message with both a Gupshup fee plus WhatsApp/Meta fee deducted from your wallet. Wallet top-ups are in USD where 1 credit equals $1. User-initiated service conversations within a 24-hour customer service window are free/unlimited effective November 1, 2024. Some utility templates sent within the 24-hour window are free as of July 1, 2025. Example costs: Session message to India is approximately $0.0010 per message (Gupshup fee $0.0010 + WhatsApp fee $0.0000). Template message to India is approximately $0.0052 per message (Gupshup fee $0.0010 + WhatsApp fee $0.0042). Template with outbound media over 64KB adds extra media fee totaling approximately $0.0062 per message. Minimum top-up is $10 with payments via Stripe or Ebanx. Volume-based telescopic per-message tiers available for utility and authentication messages market-specific effective July 1, 2025. Enterprise and large-scale engagements may be custom-priced.
Gupshup pros
- Autonomous AI Agents automate customer interactions across sales, support, and marketing
- Omnichannel support across WhatsApp, Instagram, SMS, RCS, and 30+ messaging channels
- Single unified API for sending and receiving messages across all channels
- No-code/low-code Bot Studio for visual conversational journey design
- Proprietary ACE LLM model for personalized, natural conversations
- AI Co-Pilot provides suggested responses and summarization for human agents
- 24/7 customer engagement with AI Agents and human escalation option
- 1000+ pre-built integrations with Salesforce, Shopify, Zendesk, Zapier
- Automated campaign orchestration triggered by reads, clicks, and journey progression
- Digital catalogs with personalized recommendations and one-click payments
- Handles 120 billion conversations annually with high-scale infrastructure
- Multi-lingual chatbots and voice bots for global customer engagement
- Real-time intent signals and personalized outreach based on funnel stage
- 95% AI accuracy rate demonstrated with enterprise customers like Tonik Bank
- Pre-built bot templates enable go-live on any channel in minutes
Gupshup cons
- Enterprise-only pricing not accessible for SMBs
- Requires sales process to get started rather than self-service onboarding
- High minimum monthly spend requirements for serious tiers
- Complex per-conversation pricing opaque and quoted per account
- Chatbot builder typically locked behind premium enterprise tier
- Developer hours or managed service needed for custom bot building
- Slow support in US timezone rather than local timezone support
- Per-message fees stack on top of Meta conversation rates adding cost
Frequently asked questions about Gupshup
What is Gupshup Conversation Cloud?
Gupshup Conversation Cloud is the purpose-built platform for the Conversational AI era that enables businesses to orchestrate workflows on rich messaging channels. It powers over 120 billion conversations annually across 60+ countries, serving 50,000+ customers worldwide. The platform turns every customer interaction into an opportunity to engage, understand, and drive business outcomes using real-time actions with personalized conversations across the full customer lifecycle from interest to retention.
What messaging channels does Gupshup support?
Gupshup supports omnichannel conversations across over 30 messaging channels including WhatsApp, Instagram, SMS, and RCS through a single unified API. The platform delivers SMS in 195 countries, leverages WhatsApp Messaging API for connecting and caring for customers, and offers RCS for unparalleled reach with engrossing interactivity. This omnichannel approach ensures businesses can reach customers on their preferred platforms.
How do Gupshup AI Agents work?
Gupshup AI Agents automate customer interactions by turning everyday transactions into AI-driven two-way conversations. They handle assisted sales, account support and service, product enquiries, assisted shopping on WhatsApp, virtual enquiries, and automated invoicing. The agents leverage the proprietary ACE LLM model for personalized natural conversations, provide 24/7 access through preferred channels, and offer AI-powered escalation to human agents for complex cases.
What is the ACE LLM model?
The ACE LLM is Gupshup's proprietary fine-tuned large language model designed to replace generic messages with relatable, personalized, and value-adding dialogues. It enables businesses to deliver meaningful conversations that keep going by understanding customer intent and preferences. The model has demonstrated 95% AI accuracy in enterprise implementations like Tonik Bank.
Is there a no-code chatbot builder?
Yes, Gupshup offers Bot Studio which is a visual no-code/low-code platform that empowers users to design, build, and deploy intelligent conversational journeys without extensive coding. The platform includes pre-built bot templates and a visual editor that enables marketing, product, and support teams to go-live on any channel in minutes. Users can craft custom conversational journeys with zero code.
What integrations does Gupshup offer?
Gupshup leverages over 1000 pre-built integrations and connectors to connect bots with systems-of-record. Key integrations include Salesforce for CRM, Shopify and Magento for e-commerce, Zendesk for customer support, Zapier for workflow automation, QuickBooks for accounting, ServiceNow for IT service management, and Mailchimp for marketing. These integrations enable seamless connection between conversational AI and existing business infrastructure.
How does Gupshup pricing work?
Gupshup uses a Pay-as-you-go pricing model with prepaid USD wallet. Costs are deducted per message including both Gupshup fee plus WhatsApp/Meta fee. User-initiated service conversations within a 24-hour window are free/unlimited. Template messages and other categories vary by market and category with example rates of $0.0010 to $0.0062 per message for India. Minimum top-up is $10, and volume-based discounts apply as you scale. Enterprise engagements may be custom-priced.
Can Gupshup handle high-volume messaging?
Yes, Gupshup's ability to manage high-volume messaging is a standout feature. The platform processes over 10 billion messages monthly and powers over 7 billion messages per month across its network. It operates flawlessly even during flash sales or traffic spikes, handling 120 billion conversations annually. The high-scale infrastructure ensures efficient and timely responses without needing additional staffing resources.
What industries does Gupshup serve?
Gupshup serves BFSI (banking, financial services, and insurance), retail, e-commerce, fintech, EdTech, healthcare, and media & entertainment companies. The platform provides industry-specific solutions including OTT API chatbots for media and entertainment, banking on-the-go solutions, insurance and loan approvals, customer KYC, and healthcare patient engagement. Over 50,000 brands across 60+ countries trust Gupshup.
How does AI + Human conversation work?
Gupshup delegates routine conversations to intelligent AI Agents for 24/7 effective customer engagement with the option to escalate complex cases to human support teams through AI-powered escalation. The integrated AI Co-Pilot empowers human agents by providing suggested responses, summarization, and bringing all digital conversations with context and support actions into a single view. This approach resolves approximately 80% of queries with automation while smartly routing critical queries to live agents.