IMAI
IMAI (Influencer Marketing AI) is an end-to-end influencer marketing platform that allows brands, agencies, and online stores to discover, ...
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What is IMAI?
IMAI (InfluencerMarketing.ai) is an award-winning AI-powered influencer marketing platform that helps brands, agencies, and e-commerce businesses discover, vet, recruit, and measure influencer campaigns. The platform features a massive database of 400M+ creators across Instagram, TikTok, YouTube, Twitter, and Twitch, enabling users to filter influencers by audience demographics, engagement rates, keywords, interests, and 50 different search filters. Its award-winning AI finds the perfect influencer for campaigns in minutes, while also providing in-depth data for more informed decisions.
Key features include AI-powered influencer search with natural-language capabilities, automated outreach with Gmail/Outlook integration, AI-driven brief creation, influencer management CRM, campaign tracking with real-time performance monitoring via Influencer LiveLinks, comprehensive ROI reporting with metrics like EMV, GMV, CAC, and ROAS, fake follower detection (a unique feature only IMAI has), creator payouts in 190 currencies, white-label reseller programs for agencies, and a developer-friendly influencer marketing API. The platform also offers dedicated strategists who can manage campaigns for users who want expert support.
IMAI is ideal for solo marketers, in-house brand teams, e-commerce businesses, marketing agencies, B2B companies, and PR/media teams seeking to streamline their influencer marketing efforts. The platform serves over 1,000 brands including Estee Lauder Companies. Agencies can boost their sales and reputation with the white-label solution that features their logo and domain URL. The platform integrates seamlessly with popular e-commerce platforms and offers SOC 2 Type II enterprise-grade security.
IMAI pricing
Pricing model: Freemium
14-day free trial with no credit card required. Starter plan: $175/month billed monthly (2 seats) with unlimited discovery, 250 creator unlocks/month, AI Influencer Search unlimited, 50 creator analyzes/month, 250 email exports/month, priority support. Growth plan (most popular): $349/month billed monthly (4 seats) with unlimited discovery, 500 creator unlocks/month, 100 creator analyzes/month, 500 email exports/month, 5 active campaigns, unlimited creator payouts, API & integrations, priority support. Enterprise: Custom pricing with everything in Growth plus unlimited, Influencer Marketing workspace, PR & Media workspace, UGC Video Ads workspace, LLM Visibility workspace, AI Agents workspace, SSO, SOC 2, custom data residency, dedicated CSM + white-glove onboarding. API Discovery: Starts at $15,000/year ($0.45 per credit). API Raw: Starts at $10,000/year ($0.02 per credit). Every plan includes the full 412M+ creator database. You only pay for seats, searches, and campaigns.
IMAI pros
- 400M+ creator database covering Instagram, TikTok, YouTube, Twitter, and Twitch
- Award-winning AI finds perfect influencers in minutes
- 50+ search filters including audience demographics and engagement rates
- Unique fake follower detection feature only IMAI has
- AI natural-language search by intent rather than just filters
- Automated outreach with Gmail and Outlook integration
- AI-powered brief creation for effective campaign planning
- Influencer LiveLinks for real-time performance monitoring
- Creator payouts in 190 currencies locally
- Comprehensive ROI tracking with EMV, GMV, CAC, and ROAS metrics
- 14-day free trial with no credit card required
- White-label reseller program for agencies with custom logo and domain
- API access with developer-friendly documentation
- Dedicated strategists available to manage campaigns
- SSO and SOC 2 Type II enterprise-grade security
- Unlimited discovery in all plans
- Priority support included
- Integrates with popular e-commerce platforms
- Bulk export influencer emails and phones in seconds
- Predict campaign KPIs for better planning
- Detailed demographic and psychographic audience analysis
- Customizable dashboard for effective decision-making
- ChatGPT-generated replies to streamline communication
- Automated email response sequences and flow
IMAI cons
- No monthly pay-as-you-go plans - all plans are contract-based
- Starter plan limited to 2 seats and 250 creator unlocks monthly
- Growth plan capped at 500 creator unlocks and 100 analyzes monthly
- Enterprise pricing is custom and not publicly disclosed
- API starts at $15,000/year which is expensive for small businesses
- Unable to follow or track specific influencer handles
- Cannot send payments in all 190 currencies to every influencer
- Some advanced features only available in Enterprise tier
- No free plan available - only free trial
- Raw API requires separate tracking from Discovery credits
- Failed requests not charged but billing errors possible
- Limited to public information for contact details
- Bulk export takes minutes not always seconds as advertised
- AI search costs 0.025 credits per result which adds up
- Email export limited to 250/mo on Starter plan
Frequently asked questions about IMAI
What is Influencer Marketing AI?
IMAI (Influencer Marketing AI) is a cutting-edge AI-powered platform designed to revolutionize how brands connect with influencers. It offers a comprehensive suite of tools that streamline every aspect of influencer campaigns, from discovery to payment. The platform features a massive database of 400M+ creators across Instagram, TikTok, YouTube, Twitter, and Twitch, with advanced AI search, automated outreach, campaign tracking, ROI reporting, and creator payouts in 190 currencies.
How does the AI influencer search work?
The award-winning AI uses natural-language search to find influencers by intent rather than just filters. It analyzes audience characteristics, engagement rates, keywords, and interests to match the perfect influencer for your campaigns in minutes. The AI also provides detailed psychographic and demographic analysis of the influencer's audience, predicts campaign KPIs for better planning, and includes unique fake follower detection.
What is the fake follower detection feature?
Fake follower detection is a really unique feature that only IMAI has. It analyzes influencer profiles to identify the number of fake followers (if any), helping brands vet influencers for authenticity before hiring. This ensures authentic influencer marketing campaigns by conducting thorough influencer research powered by AI and machine learning algorithms.
Does IMAI offer a free plan?
IMAI does not offer a permanent free plan. However, there is a 14-day free trial with no credit card required. You can start for free and cancel anytime. The trial gives you access to the platform's cutting-edge AI features and unlimited guidance & support.
What payment methods do you accept?
For API subscriptions, IMAI currently accepts payments via bank transfer for all plans. For the platform subscription plans (Starter, Growth, Enterprise), standard payment methods are accepted but specific details should be confirmed with the sales team.
Can agencies use IMAI with their own branding?
Yes, IMAI offers white-label reseller programs for agencies. Your logo and your domain URL are used while IMAI does all the rest. This allows agencies to leverage their brand and scale up their business, maximizing revenues and starting to make monthly recurring revenues thanks to IMAI.
How does campaign tracking work?
Campaign tracking centralizes all campaign data using the Intelligent Marketing Analytics Interface. You can customize your dashboard for effective decision-making, access comprehensive analytics for individual links including clicks, views, conversion, and engagement metrics, and identify top-performing influencers. Influencer LiveLinks offers real-time performance monitoring for enhanced collaboration.
What ROI metrics does IMAI track?
IMAI tracks comprehensive ROI metrics including EMV (Earned Media Value), GMV (Gross Media Value), CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), conversion rates, clicks, and sales. The Sales Reporting feature simplifies complex data to aid data-driven decisions for enhanced marketing strategies.
Can I integrate IMAI with my existing tech stack?
Yes, IMAI offers a transparent and versatile API that allows seamless integration of its data and services into your tech platform. The Discovery API provides comprehensive creator data for discovery solutions, while the Raw API delivers real-time influencer data instantly. The API is designed with developer-first API-design to help developers move from idea to production faster.
How does automated outreach work?
Automated outreach consolidates all messages in one convenient location by seamlessly integrating with Gmail and Outlook. You can use pre-designed email templates that are easily customized with a single click, take advantage of ChatGPT-generated replies to streamline communication, set up automated email responses and their flow, create multiple email templates based on creators' individual actions, and control all sequences, statuses, and associated follow-ups in the exclusive inbox.