Img
SDK for Building AI-Powered Creative Tools
Last verified:
What is Img?
The AI Editor UI is a web-based design editor from IMG.LY's CreativeEditor SDK (CE.SDK) that brings AI-powered visual editing and media generation directly into web applications. It allows developers to seamlessly integrate cutting-edge AI capabilities like text-to-image generation, style transfer, background swapping, and image-to-video conversion without tool-switching or model lock-in. The editor combines traditional design tools for layout, typography, and photo editing with intelligent AI enhancements in a single workflow.
Key features include Text to Image (generate stunning visuals from text prompts), Style Transfer (remix an image's look while keeping its structure), Create Variants (generate consistent product/character variants in seconds), Smart Text Editing (rewrite or enhance copy with one tap), Swap Background (remove, replace, or reimagine backgrounds), Text to Graphics (create scalable graphics from prompts), Text to Speech (convert text to voice with customizable tone and speed), Image to Video (turn pictures into video clips), and Add/Remove Objects (edit image elements like magic). The editor supports integration with Anthropic, 11Labs, Fal.ai, and OpenAI models, plus custom AI endpoints.
This tool is designed for developers building web applications that need creative editing capabilities—such as e-commerce platforms, marketing automation tools, social media apps, print-on-demand services, and content creation platforms. It's ideal for companies wanting to offer AI-powered design features without building AI models from scratch. The SDK is trusted by thousands of developers and powers 500M+ video and photo creations monthly across hundreds of apps.
Img pricing
Pricing model: Freemium
AI plugins are included in your existing CE.SDK license with no additional license required. However, generative AI models used within the plugins require separate API licenses from providers like Anthropic, 11Labs, Fal.ai, or OpenAI. IMG.LY has a partnership with Fal.ai, offering customers discounted API rates. For testing and evaluation, IMG.LY provides dedicated API endpoints. For production use, developers should integrate directly with their chosen AI provider for scalability. A free trial of CE.SDK is available. The demo is rate-limited to 5 generated images and 2 videos. Contact sales for licensing options and dedicated testing environments with API access.
Img pros
- AI-powered visual editing built directly into the editor
- Text-to-image generation from prompts
- Style transfer capability to remix image looks
- Generate consistent variants of products or characters quickly
- Smart text editing for rewriting and enhancing copy
- One-click background removal, replacement, and reimagination
- Text-to-graphics for creating scalable graphics
- Text-to-speech with customizable tone, speed, and vibe
- Image-to-video conversion in one click
- Add or remove objects from images magically
- Support for multiple AI models (Anthropic, 11Labs, Fal.ai, OpenAI)
- Bring your own model with full API flexibility
- No additional CE.SDK license required for AI plugins
- Client-side processing for privacy
- Open-source plugin code available on GitHub
- Deep UI customization to match your app's design
- Cross-platform support (web now, iOS/Android coming)
- No tool-switching needed—AI in existing workflow
- Discounted Fal.ai API rate for IMG.LY customers
- Print-ready CMYK PDF/X-3 export support
- Third-party asset library integration (Unsplash, Pexels, Getty)
- Template import from InDesign, Photoshop, PowerPoint
- Design validation to ensure print-ready output
- Version history to track and restore design changes
Img cons
- Only available for web-based applications currently
- iOS and Android support not yet released
- Demo rate-limited to 5 images and 2 videos
- Generative AI models require separate API licenses
- No self-hosting option for AI models provided
- Requires internet connection for API calls
- API keys for generative AI services not provided by IMG.LY
- Production use requires direct integration with AI providers
- Learning curve for custom model integration
- Dependency on third-party AI service availability
- Custom endpoint setup requires development effort
- Limited to 500M+ monthly creations capacity constraints
- May have higher costs at scale with multiple AI APIs
- Client-side processing may impact browser performance
- AI generation quality depends on chosen model provider
Frequently asked questions about Img
Which platforms are supported?
The AI plugins are currently available for web-based applications. Support for iOS and Android is coming soon.
Which AI models are supported?
Out-of-the-box implementations are available for Anthropic, 11Labs, and Fal.ai. The documentation provides detailed instructions for integrating other AI providers using custom endpoints, and you can connect any model accessible via API.
Will IMG.LY provide API keys for generative AI services?
IMG.LY has a partnership with Fal.ai, and customers can access the API at a discounted rate. For testing and evaluation, dedicated API endpoints are offered. For production use, IMG.LY recommends integrating directly with the AI provider of your choice to meet scalability and customization requirements.
Do I need a separate license to use the AI features?
No additional CE.SDK license is required—AI plugins are included in your existing CE.SDK license. However, the generative AI models used within the plugins require separate API licenses from the AI providers.
Can I use my own AI models?
Yes. The AI plugin architecture is modular and fully open. You can integrate any model accessible via API, and the plugin code is open source and available on GitHub. Developer tutorials are available to learn how to connect your own models to the editor.
Can I try a demo of the AI Editor?
Absolutely. You can try the live demo to explore core features and the user experience. If you want to test AI capabilities inside your own app, you can contact IMG.LY and they will set you up with a dedicated instance.
How can I test these features in my app?
Reach out to IMG.LY and they will provide a dedicated testing environment and API access so you can evaluate the features directly in your product.
What license do I need for the AI Editor?
You need a regular CE.SDK license to access the AI Editor. If you don't have one yet, you can start a free trial or contact the sales team to get set up.
Is there a usage limit in the demo?
Yes. The demo is rate-limited to 5 generated images and 2 videos. If you want more extensive access or want to test AI features inside your own product, you can get in touch and IMG.LY will provide a dedicated instance.
Is it possible to self-host the AI features?
The AI plugins run client-side and communicate with third-party model APIs. While IMG.LY doesn't offer self-hosting for models, you can host your own models or use private API endpoints if required.
Can I customize the UI of the AI tools?
Yes. CE.SDK allows deep customization of the UI. You can tailor the AI feature layout, interaction patterns, and accessibility to match your app's design system.