It Was Never You
AI app that replaces your ex in photo timelines with your new partner
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What is It Was Never You?
It Was Never You is an AI photo editing app that replaces people in personal photos with others of your choice using reCast™ technology. It directly edits photos in the phone's library to rewrite personal timelines and histories, with strong privacy protections including automatic 72-hour server deletion and no account creation required.
It Was Never You pricing
Pricing model: Freemium
Free tier with 10 credits; Starter $2.99 (10 credits), Timeline $9.99 (50 credits), Clean Slate $24.99 (150 credits). One credit per photo; two credits for HD.
It Was Never You pros
- Strong privacy: automatic 72-hour server deletion, no accounts required, no training data reuse, device-side content screening
- Reversible edits with original photos preserved and undo functionality in the app
- Flexible credit-based pricing with free tier and one-time purchases; no subscription model
- Automatic refunds for failed photo processing and seamless integration with phone photo library
It Was Never You cons
- Processing quality dependent on photo clarity and composition; fails if subjects aren't clearly visible or shots are chaotic
- Processing times variable—large timelines require app to stay open and plugged in for completion
- Refuses photos where the person to be replaced appears to be under 13; requires explicit consent from all photo subjects
Frequently asked questions about It Was Never You
Does it change my actual photos?
Yes, reCast edits photos directly in your library. Originals are preserved underneath and can be reverted anytime via the app or Photos app.
What happens to my photos on your servers?
Photos are automatically deleted within 72 hours. They're never used for training, shared, or kept.
Can I use any photo as the replacement identity?
Only use photos of yourself or people who have agreed. Photos where the person appears under 13 are refused.
What if a photo fails to process?
Failed photos automatically refund credits to your balance.
How long does processing take?
Small batches are quick; large timelines take longer. Keep the app open and plugged in for large jobs.