KickoffLabs
KickoffLabs is an AI-based platform designed to set up powerful referral programs in minutes. It's an easy-to-use platform aimed at assisti...
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What is KickoffLabs?
KickoffLabs is a landing page builder and referral engine that helps businesses launch viral giveaways, referral programs, product launches, and sweepstakes to grow their audience. The platform uses AI to set up referral programs, giveaways, waitlists, and product launches in minutes based on proven templates with no coding required. It automatically generates unique links for every lead and provides detailed reports showing who referred who, top influencers, and how many leads come from sharing.
Key features include Bonus Entry Giveaways where participant odds improve as they earn points, Pre-launch Waitlists where leads move up by telling friends, Milestone Reward Programs that unlock rewards through referrals and actions, Email Opt-in Bribes for instant downloads or coupons, Newsletter Referrals to double subscriber bases, and Leaderboard Giveaways where participants move up by referring friends. The platform offers over 60 built-in actions, customizable scoring, advanced fraud protection, smart A/B testing that automatically optimizes campaigns, smart emails that drive engagement, custom domains, landing page builder, leaderboards, Pick a Winner feature, SMS verification, and team accounts.
KickoffLabs is good for startups, small businesses, marketing teams from large companies, product launches, viral contests, waitlist management, newsletter growth, event promoters, and crowdfunding pre-launch campaigns. It integrates with Klaviyo, Mailchimp, ActiveCampaign, Brevo, Webflow, Wix, Squarespace, Weebly, and many more tools. The platform has helped collect over 100 million new leads, enabled 150 million actions, and generates 50% viral boost from sharing.
The platform is trusted by teams building Microsoft, Blue Apron, WebSummit, Glowforge, Coinbase, Prudential, Noorkids, and SOLO Eyewear. On average, campaign conversion rates are around 25%+ with a 35%+ viral boost, and people are 43% more likely to convert if referred by a friend.
KickoffLabs pricing
Pricing model: Paid
KickoffLabs offers 4 tiers including a free tier. Free tier available with no credit card required. Hobby plan: $13/year (~$1.08/month equivalent) with 500 leads per month, unlimited total leads, unlimited campaigns, 1 brand, 1 custom domain. Premium plan: $48/month ($69 standard) with A/B testing and no KickoffLabs branding. Business plan: $99/month ($145 standard) with no branding and every feature. Enterprise plan: $202/month ($289 standard) for managing large campaigns, includes professional onboarding with 1:1 call, domain setup, video reviews, design assistance valued at $250, and SMS included. Annual billing available. 60-day money-back guarantee.
KickoffLabs pros
- AI generator sets up campaigns in minutes
- No coding required for campaign setup
- Based on proven campaign templates
- Built for your brand customization
- Unlimited campaigns on all plans
- Unlimited total leads included
- Over 60 built-in contest actions
- Advanced fraud protection with duplicate IP blocking and captcha
- Smart A/B testing automatically optimizes conversion rates
- Pick a Winner feature for random or weighted draws
- SMS verification for real leads
- Custom domains for brand recognition
- Landing page drag-and-drop builder
- Leaderboards show participant standings
- Smart emails trigger at signups and milestones
- Custom CSS and HTML support with AnyForm
- Team accounts for collaboration
- Integrations with Mailchimp Klaviyo ActiveCampaign
- Detailed reports on who referred who
- 50% viral boost from sharing on average
- 43% higher conversion from friend referrals
- 25%+ average campaign conversion rate
- 100 million leads collected for customers
- 12 years in the business since 2011
KickoffLabs cons
- Free tier has limited leads per month
- SMS feature requires $49/month add-on except Enterprise
- Brand branding removed only on Premium and higher
- Free tier doesn't include A/B testing
- Some advanced features require paid plans
- 500 leads monthly limit on Hobby plan
- Only 1 brand on Hobby plan
- Custom domain limited to 1 on Hobby plan
Frequently asked questions about KickoffLabs
What is KickoffLabs?
KickoffLabs is a landing page builder and a referral engine, all in one! With KickoffLabs you can quickly and easily set up viral giveaways, product launches, and sweepstakes. Choose from proven campaign templates or integrate with a platform of your choosing.
What is a campaign?
A KickoffLabs Campaign contains all of your landing pages, status pages, popups, embeds, and anyform in a contest. Each campaign has its own set of leads, scoring, rewards, emails, settings, and integrations. You can create unlimited landing pages in a single campaign, but for targeting multiple audiences or separating leads, create separate campaigns.
How do I choose a campaign type?
KickoffLabs offers variety of campaign types to meet where you're at in your business. Templates allow you to seamlessly mix and match or combine contest types, for example a Reward Level campaign plus a Leaderboard to award a grand prize to the person with most referrals. Available types include Bonus Entry Giveaways, Pre-launch Waitlists, Milestone Reward Programs, Email Opt-in Bribes, Newsletter Referrals, and Leaderboard Giveaways.
Can I import existing leads?
Yes, leads can be imported by copying and pasting a list of emails into the import tool, or by sending an external email blast in your CRM with the instant signup link. Leads get a referral link generated in just one click without having to enter any details again.
Can I have more than one landing page?
Yes, you can have as many landing pages as you'd like. Simply add a new page from your campaign dashboard. KickoffLabs also supports copying pages to get more landing pages up and running even faster.
Can I use my own domain or URL?
Yes, you can connect any custom domain of your choosing. KickoffLabs includes steps to do that in their documentation. Custom domains improve brand recognition, credibility, and help you get discovered online easier.
What if I already have a website?
It's common for users with existing websites to design and host their pages with KickoffLabs on a subdomain like contest.yourdomain.com. KickoffLabs also offers the option to integrate with your existing website via AnyForm, a popup, or an embed without replacing your current site.
Can I create campaigns in different languages?
Yes, KickoffLabs campaigns are fully localizable. You can edit any customer visible text to support your audience, and even publish each campaign to a unique path while matching your branding, such as kickofflabs.com/fr or kickofflabs.com/en.
How do leads check their status?
When a lead signs up, KickoffLabs cookies them and adds session data. If they go back to a page on the same device or browser session, KickoffLabs knows who they are. Additionally, KickoffLabs generates a unique status URL for them to bookmark, includes their unique status page in emails so they can check stats and complete actions, and leads can get to their status page by signing up on the landing page using the same details they initially used.
Can I send emails with KickoffLabs?
By default, KickoffLabs offers four trigger-based emails to non-lifetime customers with a normal subscription: Auto Reply thanks the lead for signing up and includes their unique status URL; Reward Milestone triggers when a lead hits a specific point milestone you set; Verification double-opt-in sends an email with a link to confirm participation; and Broadcast integrates with AWS/Sendgrid/SMTP to send one-off emails to leads. For broadcast and automated email sequences, KickoffLabs recommends pairing their emails with an external CRM.