Kraftful
Kraftful is an AI-based tool aimed at facilitating product development by deriving valuable insights from customer feedback. The tool leverages advanced analyti...
Last verified:
What is Kraftful?
Kraftful is an AI-powered product manager tool and copilot for product teams that analyzes user feedback from multiple sources including app reviews, surveys, call transcripts, support tickets, G2 reviews, Trustpilot, Reddit, Discord, Slack, Intercom, Google Meet, and more. The platform automatically gathers, analyzes, and prioritizes user feedback from over 30 channels, instantly turning insights into actionable Jira or Linear tickets. It leverages proprietary patent-pending hallucination detection technology to deliver accurate analysis without AI hallucinations, going beyond old-school theme extraction and sentiment analysis.
Key features include automated feedback analysis that sorts data into top feature requests, complaints, most loved features, and competitors mentioned; Trends tracking to see how feedback evolves over weeks, quarters, or years; Projects for organizing insights into roadmaps and generating PRDs; AI-generated surveys that create custom surveys in seconds using past feedback or new topics; AI-powered user interviews that personally interview thousands of users with personalized follow-up questions; multilingual support that listens to feedback in thousands of languages and auto-translates summaries to your team's language; Slack integration for weekly feedback summaries; and direct export of user stories with acceptance criteria to Jira or Linear.
Kraftful is designed for product managers, product teams, UX researchers, engineering directors, and founders building products. It serves companies of all sizes from individual product builders to large teams at companies like Labelbox, Weights & Biases, GoodRx, Square, and Tibber. Over 50,000 product teams use Kraftful to analyze feedback and make data-driven product decisions. The platform also includes Kraftful GPT, a product coach that provides advice on product best practices, frameworks, and strategic planning.
Kraftful pricing
Pricing model: Free
Kraftful offers a Free Starter plan ($0/month) with 1,800 words/month, AI-generated surveys, daily/weekly/monthly insights, Chat with AI, and select feedback sources. The Pro plan is $15/month (or $144/year) with 70,000 words/month, AI-generated surveys + AI analysis, quarterly reports, see mentions in original feedback, and sync 30+ feedback sources. The Team plan is $300/month (or $2,880/year) with 1,500,000 words/month, embed surveys on website, analysis of backfilled data, and annual reports. An Enterprise plan is available with custom pricing for large product teams. A free trial is available. December deal: Save $720 off Team annual plan with code TEAMEOY.
Kraftful pros
- Patent-pending hallucination detection ensures accurate AI analysis without hallucinations
- Connects to over 30 feedback sources including app reviews, support tickets, calls, surveys, G2, Trustpilot, Reddit, Discord, Slack
- Automatically sorts feedback into feature requests, complaints, loved features, and competitors
- Exports user stories with acceptance criteria directly to Jira or Linear
- AI-generated surveys create custom surveys in seconds using past feedback
- AI-powered user interviews personally interview thousands of users with personalized follow-up questions
- Tracks feedback trends over weeks, quarters, or years to see impact of shipped features
- Multilingual support listens in thousands of languages and auto-translates to team's language
- Dive deep into feedback summaries to see exact user quotes and verbatim mentions
- Chat with AI to ask custom questions across all feedback data
- Organize insights into themed projects and generate PRDs based on select insights
- Post weekly feedback summaries automatically to Slack channels
- SOC 2 Type 2 and GDPR compliant with no training on user data
- Saves hundreds of hours by automating survey crafting, feedback reading, and user story writing
- Free starter plan available for individual users to try the tool
- Integrates with HubSpot to show deal sizes and revenue impact of product work
- Original user mentions automatically translate to English or preferred language
Kraftful cons
- Platform will shut down on August 11, 2025 after Amplitude acquisition
- Customers must migrate to Amplitude's native Voice of Customer platform by end of year
- Team plan at $300/month may be expensive for small teams or individual users
- Free starter plan has limited features and word limits (1,800 words/month)
- Pro plan word limit (70,000 words/month) may not suffice for large feedback volumes
- Visual design could be more attractive according to some users
- Primarily focused on product teams, less useful for non-product functions
- Requires connecting multiple feedback sources to get full value, setup time needed
Frequently asked questions about Kraftful
What is Kraftful's hallucination detection feature?
Kraftful leverages proprietary hallucination detection technology (patent pending) that catches and eliminates AI hallucinations so you don't have to. This ensures every insight generated is rooted in actual user input, delivering accurate analysis without the false information that can occur with other AI summarization tools.
How many feedback sources can I connect to Kraftful?
Kraftful supports integration with over 30 different feedback sources including iOS app reviews, Android app reviews, Google Meet, Intercom, G2, Trustpilot, Freshdesk, Discord, Salesforce Service, Gong, Zendesk, HubSpot, Reddit, Twitter (X), Amazon, Slack channels, support tickets, call transcripts, and survey responses.
Can Kraftful export user stories to project management tools?
Yes, Kraftful exports user stories directly to Jira or Linear with requests and acceptance criteria. You can turn feedback into actionable user stories and sync them to your team's project management tools, or generate user stories to assign directly in Kraftful.
Does Kraftful support multiple languages?
Yes, Kraftful listens to feedback in thousands of languages and auto-translates summaries to your team's language of choice. Surveys can be generated in users' language, and insights from responses are translated to your preferred language. Available languages include English, Italian, German, French, and Canadian.
What is Kraftful Surveys and how does it work?
Kraftful Surveys is a free tool that creates custom feedback surveys in seconds using past data or a topic of interest. Surveys can be generated directly in your users' language with auto-translated insights. You can define questions, question types, themes, add branding, embed on your site with a simple snippet, or generate surveys directly in ChatGPT. Survey responses are auto-analyzed like any other source in Kraftful.
What is Kraftful GPT?
Kraftful GPT is a product coach that provides advice about product best practices, product frameworks, and summarizes thinking from the best product gurus. It helps you learn how to improve usability, create better PRDs, apply PM frameworks, develop strategic product roadmaps, and more. Its predecessor (the Kraftful Plugin) was consistently ranked as one of the best ChatGPT plugins.
How does Kraftful's Trends feature work?
Trends tracks how user feedback evolves over a week, quarter, or whole year. You can select any or all feedback sources to see exactly how the features you ship impact feedback volume on specific topics. The Repository shows feedback volume from each source over time with a visual chart, and you can filter by source and time range. All original user mentions automatically translate to your preferred language.
Is Kraftful data secure and compliant?
Yes, Kraftful is SOC 2 Type 2 compliant and GDPR compliant. They don't train on user data, ensuring your data is safe. Enterprise accounts can hash PII for additional privacy protection.
What is the AI-powered user interviews feature?
AI-powered user interviews let you interview thousands of users at once with personalized AI interviews. Each question is based on the user's prior response, creating dynamic follow-up questions. Users complete a short survey for higher response rate, then get a personalized AI interview based on their initial responses. Kraftful AI generates personalized follow-up questions based on user responses.
What happened to Kraftful after the Amplitude acquisition?
Kraftful has been acquired by Amplitude and will become a native part of the Amplitude platform as their Voice of Customer technology. The Kraftful platform will shut down on August 11, 2025. By the end of the year, Voice of Customer will be integrated alongside Product and Marketing Analytics, Session Replay, Feature and Web Experimentation, Activation, and Guides and Surveys. Customers will be able to migrate easily to Amplitude once platforms are integrated.