Laws of Motion
Revolutionize fashion retail with precise size predictions and sustainability.. [Contact for Pricing]
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What is Laws of Motion?
Laws Of Motion is an AI fit tech company that provides advanced sizing technology for apparel brands and e-commerce retailers. The tool uses machine learning, computer vision, and proprietary algorithms to virtually predict customer body measurements with 99% accuracy, ensuring customers buy the right size every time. It offers two primary methods for customers to discover their personalized size: a 60-second Fit Quiz that asks about height, weight, bra size, torso length, and favorite jeans size, and an anonymized Body Scan that uses two pictures to digitize body dimensions.
Key features include Size Prediction Technology that predicts measurements with up to 99% accuracy, a Real-Time Dashboard tracking return rates, conversion rates, and size sampling opportunities, inclusive sizing with 1,260 shape-inclusive microsizes based on shape/height/weight, and seamless API integration for apparel brands. The platform provides product-specific size recommendations, reduces return rates to under 1% for early adopters, and offers data-driven insights to help brands refine and extend their sizing options.
Laws Of Motion is designed for apparel brands, e-commerce platforms, fashion retailers, and sustainability-focused companies looking to solve the $1 trillion e-commerce return crisis. The technology helps brands offer personalized apparel at scale while supporting zero-waste manufacturing and reducing CO2 emissions. The company was founded in 2017-2019 by Carly Bigi and is based in New York, having raised $5M in seed funding from Corazon Capital with participation from Sequoia Capital's Scout Program.
Laws of Motion pricing
Pricing model: Freemium
Custom pricing - contact for quote. Specific pricing details are not publicly listed on the website. The company offers a Freemium/Free Tier option according to AI tool directories, but exact plan details and what is included require contacting Laws Of Motion directly. The tool is positioned as an enterprise solution for apparel brands with custom pricing based on integration needs and scale.
Laws of Motion pros
- 99% accuracy in predicting customer body measurements
- Reduces return rates to less than 1% for early adopters
- Offers 1,260 inclusive microsizes based on shape, height, and weight
- Built on over a billion data points for sizing predictions
- Real-time dashboard tracks return rate, conversion rate, and size sampling
- Seamless API integration with existing e-commerce platforms
- Product-specific size recommendations for better fit accuracy
- Supports sustainability by minimizing waste and returns
- Reduces CO2 emissions through fewer returns and less size sampling
- 60-second Fit Quiz for quick personalized size discovery
- Anonymized Body Scan using just two pictures
- Increases conversion rates by boosting customer confidence
- Provides actionable data-driven insights for brands
- Zero-waste on-demand production system located in the United States
- Perfect Fit Guarantee with 100% refund if customer doesn't love it
- Customer Concierge and Fit Specialists available for assistance
- Solves the $1 trillion e-commerce apparel return crisis
- Data-driven decision making for inventory and sizing optimization
Laws of Motion cons
- Custom pricing not publicly listed, requires contact for quote
- Requires integration with existing e-commerce systems and workflows
- May involve learning curve and staff training for setup
- Effectiveness depends on accuracy of customer data input
- Primarily focused on womenswear, limited men's apparel support
- New technology adoption barrier for traditional retailers
- Requires customer participation in Fit Quiz or Body Scan
- Limited public information on free tier availability
Frequently asked questions about Laws of Motion
How accurate is Laws Of Motion's AI sizing technology?
Laws Of Motion's AI virtually predicts customer body measurements with 99% accuracy, ensuring the right size recommendation. The technology is built on deep learning, computer vision, and proprietary algorithms that have been developed and improved over time using over a billion data points.
How does the Fit Quiz work?
The Fit Quiz takes under 60 seconds to complete and asks customers about their height, weight, bra size, torso length, and sizing for a favorite pair of jeans. It also collects demographic information that informs the algorithm logic and continuous development of microsizes. Customers are then mapped to their personalized size from 1,260 inclusive sizes.
What is the Body Scan feature?
The Body Scan is an anonymized feature where customers take two pictures to experience personalized size discovery. The AI technology digitizes body dimensions for real-time predictive capabilities, mapping customers to their personalized size without storing identifiable body image data.
How much does Laws Of Motion cost?
Laws Of Motion offers custom pricing for apparel brands. Specific pricing details are not publicly listed on the website. Brands need to contact the company directly for pricing information. According to AI tool directories, there may be a freemium/free tier option available.
How does Laws Of Motion reduce return rates?
Laws Of Motion reduces return rates by providing accurate size recommendations through AI-powered body measurement prediction. Early adopters have seen return rates drop to less than 1%, which is unheard of in the apparel industry. The technology addresses the root cause of returns: poor fit.
What sizes does Laws Of Motion offer?
Laws Of Motion offers 1,260 inclusive microsizes engineered from over a billion data points. These sizes are based on shape, height, and weight, covering sizes 00 through 24. This shape-inclusive approach ensures perfect fit for diverse body types.
How do apparel brands integrate Laws Of Motion?
Apparel brands integrate Laws Of Motion through a simple API that powers product-specific size recommendations. The technology was created with brand needs in mind and has been refined for seamless integration. The company offers detailed tutorials and customer support to help users integrate and maximize the tool's capabilities.
What is the Perfect Fit Guarantee?
The Perfect Fit Guarantee allows customers to wear and wash the clothing, and if they don't love it, they can tell the Customer Concierge anytime for a 100% refund. All returns and exchanges are free, though limited edition items are only eligible for return within 14 days of receipt.
How does Laws Of Motion support sustainability?
Laws Of Motion supports sustainability through zero-waste on-demand production located in the United States, reducing CO2 emissions by minimizing the need for size sampling and returns. The technology helps brands make data-driven decisions about sizing and inventory, reducing waste associated with overproduction and returns.
What data does the Real-Time Dashboard provide?
The Real-Time Dashboard tracks changes to return rate, conversion rate, and size sampling. It highlights opportunities to refine and extend sizes to better fit customers, providing actionable insights based on real-time data for data-driven decision making about inventory and product development.