Layerpath
Layerpath creates interactive product demos, guides, and videos from screen recordings. Edit individual steps without re-recording.
Last verified:
What is Layerpath?
Layerpath is an interactive demo platform that helps B2B companies create and share product experiences to help people learn, decide, and take action. The platform simplifies the buying process and accelerates sales cycles through interactive product storytelling, replacing static screenshots with dynamic, engaging presentations.
Key features include the ability to create three formats from one recording: product tours for clickable experiences, step-by-step guides for skimmable and searchable content, and videos for viewers who want to watch. Users can record their screen via a Chrome extension, upload existing videos (including Loom links), or upload images to stitch into workflows. The platform offers AI-powered features like automatic annotation generation, multi-language voiceovers in 28 languages with 100+ voices, and a Magic Editor that allows editing demos with prompts instead of manual clicking.
Layerpath includes comprehensive branding tools with a Brand Kit for consistent colors, fonts, and logos, plus Brand Memory that inherits settings across all assets. Analytics and insights track where viewers drop off, which steps they repeat, completion rates, engagement rates, and lead conversion. Sharing options include quick publish URLs, website embedding (Intercom, Notion, LMS), export as video/GIF, and PDF export for guides. Playlists bundle multiple tours and guides into structured paths for customers to follow.
The tool is designed for marketing teams embedding tours on websites, sales teams sharing reliable demos before/after calls, customer success teams onboarding customers and driving feature adoption, and product teams sharing release highlights and running beta programs. It's ideal for tech companies, SaaS providers, e-commerce platforms, startups, freelancers, and small to medium businesses.
Layerpath pricing
Pricing model: Freemium
Layerpath offers a tiered subscription model. Free plan: basic features for up to 3 projects. Professional plan: $39-$49 per month (sources vary) providing unlimited projects and advanced features. Growth plan: $59-$99 per user per month (sources vary) for teams requiring collaboration and advanced features. Enterprise plans offer custom pricing and features. Pricing starts at approximately $30-$39 per user/month.
Layerpath pros
- Creates three formats (tour, guide, video) from one recording
- AI-powered automatic annotation generation
- Multi-language voiceovers in 28 languages with 100+ voices
- Magic Editor for prompt-based demo editing
- Chrome extension for real-time screen recording
- Converts Loom links into step-by-step guides automatically
- Brand Kit for consistent colors, fonts, and logos
- Brand Memory inherits settings across all assets
- Analytics track drop-off points and replayed steps
- Insights dashboard shows completion and engagement rates
- Lead generation forms capture viewer information within tours
- Export tours as video or GIF for offline sharing
- Export guides as PDF for hard copy distribution
- Playlist feature bundles tours into structured customer paths
- Embed directly into Intercom, Notion, LMS, or websites
- Quick publish creates unique shareable URLs instantly
- No-code interface requires no technical skills
- Unified dashboard for managing all demo formats
- Real-time editing without restarting recordings
- Upload existing videos and extract steps automatically
- Stitch images into workflows in minutes
- Custom domain for sharing from your own domain
- Integrates with email campaigns and social media
- Track views and leads in one dashboard
Layerpath cons
- AI voiceover and agent features still in Beta
- Limited to Chromium-based browsers for extension
- Free plan only supports up to 3 projects
- No mobile app for creating demos on the go
- AI features require providing context for best results
- Premium plans may be expensive for very small teams
- Some advanced features require higher-tier plans
- Limited integration options compared to enterprise tools
Frequently asked questions about Layerpath
What is Layerpath?
Layerpath is an interactive demo platform that helps B2B companies create and share product experiences. It simplifies the buying process and accelerates sales cycles through interactive product storytelling, allowing users to create product tours, step-by-step guides, and videos from one recording.
Who should use Layerpath?
Layerpath is designed for marketing teams (embed tours on websites), sales teams (share reliable demos before/after calls), customer success teams (onboard customers, drive feature adoption), and product teams (share release highlights, run beta programs). It's ideal for tech companies, SaaS providers, e-commerce platforms, startups, and small to medium businesses.
How do I get started with Layerpath?
Create an account by going to layerpath.com and clicking 'Get Started' or 'Sign Up'. Then record your screen or upload content (screen recording, Loom link, or images). Enhance and brand by adding titles, steps, hotspots, annotations, and applying your Brand Kit. Finally, share and track by publishing links or embeds and tracking views and leads.
What are the three formats Layerpath creates?
Layerpath creates three formats from one recording: a Tour for customers who want to click through interactively, a Guide for customers who want to skim and search step-by-step content, and a Video for customers who want to watch. When your UI changes, you only need to edit the specific step that changed.
How do I record a demo with Layerpath?
Install the Layerpath Chrome extension in any Chromium-based browser (Chrome, Edge, Brave, Opera). Click 'Start Recording' and grant permissions. Perform the actions you want to highlight, navigating your product as if presenting to a live audience. End the session using the 'Finish' button. You can then edit by adding layers, screenshots, or missed steps.
What AI features does Layerpath offer?
Layerpath offers AI-powered automatic annotation generation, multi-language voiceovers in 28 languages with 100+ voices, AI text improvement, and a Magic Editor that lets you edit demos with prompts instead of clicking through every step. The AI Demo Agent (Path) is also in Beta, which can talk to visitors, answer questions with real demos, and book meetings.
How can I share my Layerpath demo?
You can share via Quick Publish (instant shareable URL), embed on websites using HTML embed code, share via email campaigns or social media, export as video/GIF for offline sharing, or export guides as PDF. Demos can be embedded in Intercom, Notion, LMS platforms, or public URLs.
What analytics does Layerpath provide?
Layerpath's Insights dashboard tracks engagement metrics including where viewers drop off, which steps they repeat, completion rate, engagement rate, and leads captured. You can analyze user behavior to tailor demos to better meet needs and evaluate performance to uncover improvement opportunities.
What is the Brand Kit and Brand Memory feature?
The Brand Kit allows you to apply your brand identity with consistent colors, fonts, logos, and voice across all materials. Brand Memory lets you set your colors, fonts, and voice once, and every new asset automatically inherits these settings, ensuring consistent visual elements across all your demo content.
What is the Playlist feature?
Playlists bundle multiple tours and guides into a structured path that customers follow in order. For example, you can create a 'Getting Started' playlist with steps like 'Create your workspace,' 'Invite your team,' 'New employee onboarding,' 'Core workflows,' and 'Build your first project' to guide users through a logical learning sequence.