Loti
Loti is a digital tool which automates the detection and takes down the misuse of a public figure's digital likeness across the internet. The utility serves hig...
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What is Loti?
Loti AI is an AI-native digital identity protection platform that scans the internet daily to detect, manage, and remove unauthorized use of your likeness—including deepfakes, AI impersonation, fake endorsements, impersonation accounts, and unlicensed distribution of photos or videos. The platform uses advanced partial face recognition and voice recognition technology capable of identifying a person's likeness even in obscured photos or videos, processing hundreds of millions of images and videos per day from tens of thousands of servers.
Key features include 24/7 automated monitoring, automated takedown of unauthorized content (whether real or AI-generated), contract enforcement for online agreements, weekly scan updates, and the ability to create, manage, and share your AI likeness for brand partnerships without being physically present. The platform removed 95% of unauthorized content within 17 hours for users with automated takedown enabled. Loti also offers a developer-ready API for IP protection that automates takedowns and enforces usage rules.
Loti AI is designed for three main groups: everyday individuals (via the free Everyone Plan), public figures including actors, musicians, athletes, executives, and creators with over 500K followers (via the Artist plan with Watchtower), and businesses/developers needing brand rights protection through the API. The service was originally developed as a partial face recognition system and expanded in 2024 to help celebrities and public figures control their online presence.
Loti pricing
Pricing model: Free
Loti AI offers three service levels: (1) Everyone Free Plan: Free with 24/7 monitoring and 5 takedowns per month (roll over if unused); (2) Everyone Premium Plan: $25/month or $200 annual membership with 24/7 monitoring and up to 30 takedowns per month; (3) Public Figure and Influencer Plans: Variable pricing with annual contracts offering cost savings for protection at scale, available for celebrities/influencers with over 500K followers. The free tier is funded by paid protection plans for public figures. No data selling or advertising revenue.
Loti pros
- 24/7 automated monitoring of the entire internet
- 5 takedowns per month on free plan (roll over if unused)
- Up to 30 takedowns per month on premium plan
- 95% removal success rate within 17 hours
- Detects deepfakes and AI-generated impersonation
- Recognizes likeness even in obscured photos or videos
- Voice recognition technology for audio matching
- Automated takedown process (no manual intervention needed)
- Weekly scan updates with new results
- No data selling or advertising revenue model
- Likeness never shared without explicit consent
- Watchtower tool for scale detection and removal
- Contract enforcement for online agreements
- Create and share AI likeness for monetization
- Developer-ready API for IP protection
- $200 annual membership option (saves $50)
- 95% of content removed within 17 hours automatically
Loti cons
- Only 5 takedowns monthly on free plan
- Premium plan at $25/month may be costly for some
- API for IP protection still coming soon
- Requires sharing face and voice scan data
- No guarantee of 100% content removal
- Public Figure plans use variable pricing (not transparent)
- Annual contracts required for celebrity/influencer scale protection
- Primarily focused on English-language internet content
Frequently asked questions about Loti
What's the story behind Loti AI?
Loti AI was originally developed as a partial face recognition system using a robust dataset to detect a person's likeness even in obscured photos or videos. In 2024, the company expanded its focus to help celebrities and public figures take control of their online presence, as these individuals are often targeted by unauthorized content. The company believes everyone deserves online autonomy, which led to the launch of the Everyone service offering likeness protection to all individuals including free monitoring.
Why should public figures, celebrities, and influencers choose Loti AI?
Loti AI offers comprehensive digital likeness protection powered by advanced AI with real-time monitoring, giving full awareness of your online presence. Services include automatically locating and removing unauthorized content (real or AI-generated), enforcing online contracts, and 24/7 monitoring. The platform also enables clients to create, manage, and share their AI likeness easily, empowering complete control over digital presence while expanding opportunities for brand partnerships and media appearances without being physically present, maximizing reach and saving time.
Do you sell people's data or use ads? How is Loti AI able to provide features at no cost?
No, Loti AI will never sell your data and doesn't generate revenue through advertising. The company provides comprehensive paid protection plans to public figures and influencers with robust features. These paid offerings allow broadly offering a free tier for those unsure if there is infringing content. Loti AI monitoring operates continuously regardless of the number of individual search queries added to the system, which allows offering free protection through the Everyone Plans.
I'm nervous about sharing my image and voice. How is this used?
The Loti AI likeness and identity confirmation processes protect both members and non-members. The company only uses your info to confirm you're you and have the right to make decisions about your likeness online. Image and voice are used only to match results while scanning the internet for your likeness. Your likeness and scan results will never be shared with outside parties without your explicit consent.
How does the technology work?
Loti AI operates a massive network of tens of thousands of servers that collectively scan everything uploaded to the internet each day. The system identifies members' content, determines what doesn't belong, and deploys takedowns to remove it. In just 24 hours, the system processes a full day's worth of content, keeping it running nonstop to protect members. The platform scans hundreds of millions of images and videos per day from the public internet.
What types of unauthorized content does Loti AI detect and remove?
Loti AI detects and removes deepfakes, AI impersonation, fake endorsements, impersonation accounts, unlicensed distribution of photos or videos, non-consensual sharing of intimate images, and unauthorized distribution of adult content. The platform identifies both real content and AI-generated content that misuses your likeness, including obscured photos or videos where facial recognition technology can still identify your likeness.
How fast does Loti AI remove unauthorized content?
Loti AI removed 95% of unauthorized content within 17 hours for users with the automated takedown feature enabled. The platform processes a full day's worth of content in just 24 hours, with the system running nonstop. Users can set rules within their account to kick off the automated takedown process immediately when new content is found.
What is Watchtower and who can use it?
Watchtower is Loti AI's industry-leading tool for detecting and removing unauthorized content at scale. It is available through the Loti Artist plan, which is designed for actors, musicians, athletes, executives, and creators. The tool provides comprehensive digital likeness protection and management with real-time monitoring for public figures who need protection at scale.
Does Loti AI offer an API for businesses and developers?
Yes, Loti offers Protection for IP through a developer-ready API that connects to centrally managed likeness and brand rights. The API automates takedowns, enforces usage rules, and helps stay compliant without building an internal rights system. However, this IP protection feature is currently listed as 'Coming Soon' on the website.
How do I get started with Loti AI?
Getting started is straightforward: First, sign up and verify by completing a quick likeness check to confirm your identity. Second, capture your likeness by uploading a scan of your face and voice. Third, review your scan results to see where your likeness appears online. Fourth, take control by selecting items for removal to kick off the automated takedown process. After setup, you receive 24/7 monitoring with notifications when new content is found.