MIRI

MIRI is an AI powered wellness platform designed to emulate a personal wellness coach. It provides comprehensive wellness advice, from meal...

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What is MIRI?

Miri AI is an advanced platform that transforms care plans into intelligent, always-on AI coaching companions for healthcare and wellness organizations. It provides scalable behavioral support, guiding users in real time on nutrition, lifestyle changes, and treatment adherence. Designed to integrate seamlessly into existing ecosystems, Miri delivers personalized recommendations, including product suggestions aligned with user goals, and surfaces structured insights to enhance outcomes.

Key features include embedding via SDK or white-label app deployment, 24/7 support to extend care beyond clinic hours, and compliance with the highest industry standards. It drives engagement and adherence for partners serving millions, such as performance clinics, supplement brands, and retailers like Ulta Beauty. Miri is ideal for healthcare providers, wellness companies, nutrition coaches, and supplement brands aiming to boost retention and personalize support at scale.

Who it's for: Healthcare organizations, doctor-led clinics like MOOV Health, supplement brands like Gyata and Herbal Magic, women's health platforms like Ovum, and retailers at the beauty-wellness intersection. Led by experts from Lyft and health innovation, Miri empowers organizations to close care gaps with AI-powered, human-centered coaching.

MIRI pricing

Pricing model: Free

Pricing details are not listed on the website; contact via 'Book a Demo' for custom plans tailored to healthcare and wellness organizations. No free tier or specific paid plans detailed publicly.

MIRI pros

  • Transforms care plans into always-on coaching companions
  • Scalable personalized support for millions of users
  • Real-time guidance on nutrition and lifestyle
  • 24/7 behavioral support extends clinic care
  • Personalized product recommendations aligned with goals
  • Surfaces structured insights for better outcomes
  • Embeds via SDK into existing ecosystems
  • White-label app launch option available
  • Boosts user engagement and adherence rates
  • Trusted by Ulta Beauty and MOOV Health
  • Compliant with highest industry standards
  • Drives retention for wellness organizations
  • Supports supplement brands like Gyata Nutrition
  • Integrates with EMR platforms like Kalix
  • Backed by advisory board from Sweetch and Rodan+Fields
  • Human-centered AI design for intuitive experience

MIRI cons

  • Targeted at organizations, not individual consumers
  • Requires integration via SDK or white-label setup
  • No consumer-facing free access mentioned
  • Pricing details not publicly listed
  • Dependent on partner ecosystems for deployment
  • Limited to behavioral and wellness coaching focus
  • No direct patient enrollment option
  • Insights require organizational strategy alignment
  • Early-stage platform with select partners

Frequently asked questions about MIRI

What is Miri AI?

Miri AI transforms care plans into intelligent, always-on coaching companions, helping healthcare and wellness organizations deliver personalized behavioral support at scale across nutrition, lifestyle, and adherence.

Who is Miri AI for?

It's for healthcare and wellness organizations like clinics (MOOV Health), supplement brands (Herbal Magic, Gyata), women's health platforms (Ovum), and retailers (Ulta Beauty) serving millions of users.

How does Miri integrate?

Miri integrates via SDK embedding or as a white-label app into existing ecosystems, providing real-time guidance, 24/7 support, and insights without disrupting current platforms.

What key features does Miri offer?

Features include real-time patient guidance on nutrition and adherence, personalized recommendations with product surfacing, 24/7 behavioral support, and structured insights to improve outcomes and strategy.

Is Miri compliant?

Yes, Miri AI meets the highest industry compliance standards, ensuring secure and reliable deployment for healthcare and wellness applications.

What partners trust Miri?

Trusted partners include MOOV Health, Herbal Magic, Gyata Nutrition, Ovum, Ulta Beauty, H Squared Wellness, The Green Door Life, Radically Nourished, and Kalix.

Who leads Miri AI?

Led by CEO Amy Kelly (LMFT, Revive Health), CTO Boris Korsunsky (ex-Lyft), COO Gina Luciano (product scaling expert), with engineers from Lyft and advisory from Sweetch and Rodan+Fields.

How does Miri drive outcomes?

Miri boosts adherence, engagement, and closes care gaps by delivering personalized, scalable AI coaching that provides insights for partners to refine strategies.

Can Miri recommend products?

Yes, it delivers personalized recommendations, including surfacing products aligned with user goals to enhance wellness journeys.

How to get started with Miri?

Book a demo through the website to explore how Miri can fit your ecosystem and start delivering scalable behavioral AI support.

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