nair.sh
nair.sh is a tool. Show HN: I wrote a book that teaches writing for marketing from first principles
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What is nair.sh?
nair.sh is a tool. Copywriting after AI is an 88-page handwritten book by Tuhin Nair that focuses on the enduring principles of expert copywriting that remain relevant despite technological change.
nair.sh pricing
Pricing model: Freemium
Pricing details are not explicitly stated on the website. The book is available at https://www.nair.sh/books/copywriting-after-ai. The website shows 'Buy my new book Copywriting after AI' but specific price, payment methods, and whether there is a free tier are not visible in the available content.
nair.sh pros
- Focuses on enduring copywriting principles that survive AI disruption
- Explains why expert copywriters spend less than 10% of time writing
- Teaches market research skills often overlooked in copywriting
- Shows how to organize research to gain actionable insights
- Addresses decision-making under uncertainty and time pressure
- Includes 5 core principles for expert-level copywriting
- Uses practical fork salesperson example to illustrate positioning
- Handwritten 88-page book with unique personal perspective
- Explains why AI is only marginally useful to expert copywriters
- Teaches how to spot gaps in the market visually
- Shows spreadsheet/matrix approach to analyzing positioning
- Covers how to continuously build relevant content for same audience
- Explains how to plan visibility on noisy internet
- Focuses on what copywriters can control in bad positions
- Makes implicit copywriter knowledge explicit and actionable
nair.sh cons
- Handwritten format may limit accessibility for some readers
- Only 88 pages may feel brief for comprehensive learning
- No digital/interactive components mentioned
- Limited information on pricing or purchase options
- No reported reviews or ratings available publicly
- Focuses on principles rather than AI tools and prompts
- May be too advanced for complete copywriting beginners
- No video/audio content or supplementary materials mentioned
Frequently asked questions about nair.sh
What is this book about?
This book is about the skills expert copywriters use beyond actual writing. Since expert copywriters spend less than 10% of their time writing copy, the book focuses on the rest: how they research a market, organize research to gain insight, and choose what to say under uncertainty and time pressure.
Why is AI only marginally useful to expert copywriters?
The book includes a chapter explaining why AI is only marginally useful to expert copywriters. Expert copywriters focus on market research, strategic positioning, and insight generation - skills that AI cannot fully replace. The majority of their work (over 90%) happens before and after the actual writing.
How long is the book?
The book is 88 pages and was handwritten by the author Tuhin Nair, making it a unique personal work rather than a typical digitally-written book.
What are the 5 principles covered in the book?
The five principles are: (1) How copywriters study a market, (2) How copywriters know they're writing better copy than others, (3) How copywriters know they're saying something engaging, (4) How copywriters plan to be seen and heard on the noisy internet, and (5) How copywriters continuously keep building relevant content for the same audience.
Who should read this book?
This book is for expert copywriters, marketers, and anyone doing persuasive writing who wants to understand the principles that will endure through technological change. It focuses on foundational skills rather than temporary techniques.
Does the book teach AI copywriting tools?
No, the book focuses on enduring copywriting principles rather than AI tools or prompts. It explains why expert copywriters spend minimal time on actual writing and focuses on the research, strategy, and insight skills that remain valuable regardless of technology.
What is the fork salesperson example about?
The fork salesperson is an imaginary example used to illustrate how copywriters study markets and handle bad positioning. The salesperson tries to sell forks at an inn that only serves soup (where forks are useless), but finds alternative uses and customers by focusing on what they can control - demonstrating how expert copywriters make the best of difficult positions.
Is there a spreadsheet or matrix method taught?
Yes, the book teaches a spreadsheet-like matrix approach for analyzing positioning. Copywriters can visually see gaps in performance or measurement, spot market gaps, and experiment with different positions by naming purposes, options, and their relationships explicitly.
Can I use this without spreadsheet software?
Yes, you don't need spreadsheet software. The book explains you can use a notes app, a piece of paper, or anything that allows you to organize and sort observations. The main benefit of the matrix is visually seeing gaps, not the specific tool used.
Where can I buy the book?
The book is available at https://www.nair.sh/books/copywriting-after-ai on the author's website nair.sh. The site shows 'Buy my new book Copywriting after AI' in the navigation menu.