Napkin
Napkin AI is a doc editor that helps users create engaging documents with visual aids and storytelling elements. Its AI features enable use...
Last verified:
What is Napkin?
Napkin AI is a visual AI platform designed for business storytelling that transforms existing text content into visuals like diagrams, charts, scenes, and images. The tool works by letting users import or paste their text, then click a spark icon to generate relevant visuals automatically. Unlike traditional design tools requiring prompting, Napkin works directly from user text, making it accessible for non-designers.
Key features include the ability to generate infographics, diagrams, mind maps, flowcharts, and data charts automatically. Users can fully customize every element—changing colors to match their brand, reshaping elements, swapping icons from a gallery, and applying decorators like highlights and underlines. The platform supports exporting visuals as PPT, PNG, PDF, or SVG files, and entire documents can be exported as PDF. Napkin also offers Teamspace for collaboration with real-time editing, commenting, and feedback features.
Napkin is targeted at marketers, content creators, engineers, educators, project managers, consultants, and professionals who need to communicate ideas effectively. It serves use cases including presentations, blog posts, social media content, and documentation. The tool is particularly valuable for time-strapped professionals lacking design skills who need to create professional visuals quickly.
Napkin pricing
Pricing model: Free
Napkin offers three plans: Free ($0 forever) includes 500 AI credits per week (~1 credit per word), unlimited visual editing, unlimited file import (PPT, DOC, PDF, HTML, MD), unlimited PNG & PDF export, built-in styles and fonts, standard icons, and Napkin branding on visuals. Plus plan costs $9 per person/month with 10,000 AI credits per month, unlimited PPT & SVG export, 3 brand styles, bold icons, removed Napkin branding, and team management and billing. Pro plan costs $22 per person/month with 30,000 AI credits per month, exclusive designs, unlimited custom branding, upload your own fonts, team management and billing, and optional credit top-ups. Annual billing saves 25%. Enterprise plans available by contacting sales.
Napkin pros
- Transforms text into visuals without requiring prompts
- Generates diagrams, charts, flowcharts, and infographics automatically
- Fully editable visuals—nothing is fixed or locked
- Custom colors to match brand or mood
- Swap icons from an extensive gallery
- Export as PPT, PNG, PDF, or SVG formats
- Unlimited visual editing on free plan
- Unlimited file import (PPT, DOC, PDF, HTML, MD)
- Teamspace for real-time team collaboration
- Built-in commenting and feedback with highlighter
- Supports 60+ languages for visual creation
- Google Single Sign-On for easy signup
- Brand Studio to add company colors and fonts
- Share link to integrated text and graphics
- Higher quality PNG export (JPEG skipped on purpose)
Napkin cons
- Free plan includes Napkin branding on visuals
- Free plan limited to 500 AI credits per week
- Creating and editing only available on desktop
- Interface only available in English
- Mobile only supports viewing existing Napkins
- No JPEG export option
- No student or non-profit discounts offered
- AI credits consumed quickly (~1 credit per word)
Frequently asked questions about Napkin
What is special about Napkin?
Napkin helps you transform your existing text content into visuals like diagrams, charts, scenes, and images. Think of it as having a personal visual expert right at your fingertips, ready to bring your ideas to life.
Is Napkin free to use?
Yes, Napkin offers a free plan with some limitations on quotas and features. The free plan includes 500 AI credits per week, unlimited visual editing, unlimited file import, and unlimited PNG & PDF export, but includes Napkin branding on visuals.
Can I use Napkin on mobile?
You can view your existing Napkins on mobile, but creating and editing Napkins is only available on desktop. The company believes the best Napkin generation and editing experience is on desktop for now, and may add generation and editing support on mobile in the future.
How do I sign up for Napkin?
Click the 'Get Napkin' button on the website and sign up using Google Single Sign-On option or by setting up an email and password combination. Currently, sign-up is only available on desktop. On mobile devices, you can request an invite, then use the link sent in the invitation email on your PC or laptop to complete sign-up.
How do I write prompts in Napkin?
You do not need to write prompts to use Napkin. Simply write, import or paste your text content into Napkin and click the spark icon to generate your visuals. Napkin works directly from your text without prompting.
What is the best way to use the visuals I create in Napkin?
There are several ways to share your creations: export your selected visual as PPT, PNG, SVG, or PDF files (JPEG is skipped because PNG is higher quality), export the entire document into a PDF, or share a link to your Napkin so your audience can see your text and graphics integrated together.
How many languages does Napkin support?
You can create visuals in 60+ languages using Napkin—the visuals will match the language of your text. Currently, the interface is only available in English, but the company plans to add additional interface languages in the future.
What about team collaboration?
Napkin offers robust features to support seamless team collaboration including Teamspace to easily invite and manage team members to a shared workspace, Real-time Editing by inviting multiple people to edit a Napkin in real-time, and Commenting & Feedback using the built-in highlighter to leave feedback directly on text and visuals.
What are AI credits?
AI credits are the way Napkin measures and allocates app usage. AI credits are used to generate the visuals, with approximately 1 credit charged per word selected for generation. This may change in the future for more complex outputs or advanced features.
What happens if I exhaust my AI credits?
The easiest way to get more credits is to upgrade to the Plus or Pro plan, both of which offer higher monthly credit limits to better suit your needs. If you use up your credits, you can also purchase additional credits at any time.