Novu Connect
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What is Novu Connect?
Novu is an open-source, API-first notification infrastructure platform that enables developers and product teams to build and manage multi-channel notifications with a unified in-app Inbox component. It simplifies adding notification capabilities to applications across multiple channels including in-app inbox, email, SMS, push notifications, chat, Slack, Microsoft Teams, Telegram, and WhatsApp. The platform provides a unified API that makes it simple to send notifications through all these channels with a single component.
Key features include workflow orchestration for multi-channel delivery with drag-and-drop workflow creation, real-time notification delivery, user preference management through a built-in Preferences component, snooze functionality, a digest engine that combines multiple notifications into single messages, and a block-based email editor powered by React Email for creating beautiful customizable emails. Novu also offers Novu Connect, which enables AI agents to have two-way conversations across Slack, Teams, WhatsApp, Telegram, and email without building individual channel integrations.
The platform supports code-first workflows with framework integration, allowing developers to start with the intuitive UI and break into code when they need runtime control. It integrates with popular tools including Twilio, Resend, React Email, Clerk, Stripe, Supabase, and more. Novu has 36k GitHub stars with 400+ contributors, demonstrating strong open-source community adoption.
Novu is designed for developers building notification systems, product teams needing real-time user communication, and AI agent developers wanting to connect agents to multiple communication channels. The platform handles the complete notification lifecycle including identity resolution, threading, routing, and channel-specific formatting.
Novu Connect pricing
Pricing model: Freemium
Free: $0/month - 10,000 workflow runs/month, all channels (Email, In-app, SMS, Chat, Push), US + EU data residency, up to 20 workflows, 2 environments (Dev + Prod), 24-hour activity feed retention, up to 3 team members, no credit card required. Pro: Starting from $30/month - 30,000+ workflow runs/month, 7-day activity feed retention, remove Novu branding, advanced email editor (blocks, layouts), higher rate limits & faster processing, $1.20 per 1K additional runs. Team: Starting from $250/month - 250,000+ workflow runs/month, up to 10 environments, 90-day activity feed retention, unlimited team members, more workflows (up to 100), Role-Based Access Control (RBAC), 600 RPS throughput. Enterprise: Custom pricing - 10M+ workflow runs/month, unlimited environments, custom retention policies, custom delay & digest windows, HIPAA BAA, dedicated SSO (SAML/OIDC), Directory Sync (SCIM), private Slack/Teams support, advanced data residency (SG, UK, AU, JP, KR, custom regions), self-hosted deployment options. On-Prem Self-Hosted available with SSO, RBAC, custom SLAs, and dedicated support.
Novu Connect pros
- Open-source with 36k GitHub stars and 400+ contributors
- Unified API for all notification channels
- Add notification inbox with just 6 lines of code
- 10,000 workflow runs per month free forever
- No credit card required for free tier
- Real-time notification delivery with zero setup
- Built-in snooze functionality for notifications
- Digest engine to combine multiple notifications
- Block-based email editor powered by React Email
- User preferences component included
- Workflow orchestration with drag-and-drop interface
- Supports 9+ channels including Slack, Teams, WhatsApp
- Novu Connect for AI agent multi-channel conversations
- US and EU data residency included
- 24-hour activity feed retention on free plan
- Up to 3 team members on free tier
- 2 environments (Dev + Prod) included free
- Code-first workflows with framework integration
- Integrates with Twilio, Resend, Clerk, Stripe
- Highly customizable Inbox UI component
Novu Connect cons
- Only 24-hour activity feed retention on free plan
- Up to 20 workflows limit on free tier
- Maximum 3 team members on free plan
- Only 2 environments available on free plan
- Novu branding cannot be removed on free plan
- Basic email editor only on free tier (no advanced blocks)
- Lower rate limits compared to paid plans
- 24-hour snooze maximum on free plan (90 days on Pro]
- No Role-Based Access Control on free plan
- Limited to 60 events RPS on free tier
Frequently asked questions about Novu Connect
What is Novu and what does it do?
Novu is an open-source notification infrastructure platform that simplifies in-app, email, chat, SMS, and push notifications. It provides a unified API that makes it simple to send notifications through multiple channels including Inbox/In-App, Push, Email, SMS, and Chat. You can add a powerful notification inbox to your app with just 6 lines of code.
Is Novu really open-source?
Yes, Novu is fully open-source with 36k GitHub stars and over 400 contributors from the community. The platform is built for developers, designed for growth, and powered by open source. You can follow progress and contribute to the project on GitHub.
What notification channels does Novu support?
Novu supports Inbox/In-App, Push, Email, SMS, Chat, Slack, Microsoft Teams, Telegram, WhatsApp, and more. The unified API makes it simple to send notifications through all these channels with a single component, covering every channel your users live on.
How do I integrate Novu into my React or Next.js app?
For React: import { Inbox } from '@novu/react' and use the <Inbox /> component. For Next.js: import { Inbox } from '@novu/nextjs' and use the <Inbox /> component. You can add a powerful notification inbox with just 6 lines of code. Quickstarts are also available for Remix.
What is the free tier and is it truly free forever?
The Free tier is $0/month with no credit card required and includes 10,000 workflow runs per month forever, all channels (Email, In-app, SMS, Chat, Push), US + EU data residency, up to 20 workflows, 2 environments, 24-hour activity feed retention, and up to 3 team members. It's completely free for weekend projects and exploring Novu.
What is Novu Connect and how does it work for AI agents?
Novu Connect plugs any AI agent (including Claude Managed Agents) into Slack, Teams, WhatsApp, email, Telegram, and more through one API. It handles the communication layer including delivery, identity resolution, threading, routing, and channel-specific formatting. You can start from ready-made templates and launch agent workflows for product updates, approvals, alerts, and support in minutes without building each channel integration yourself.
How does the snooze feature work in Novu Inbox?
The Inbox component includes built-in snooze functionality that allows users to temporarily hide notifications and resurface them later. When snoozed, a notification is removed from the general list and appears in the Snoozed tab, reappearing after the specified time. Minimum snooze time is 3 minutes. Free tier allows up to 24 hours per notification, while Pro/Team/Enterprise allow up to 90 days.
What is the digest engine feature?
The digest engine combines multiple notifications into a single Email or SMS message to prevent users from being overwhelmed. You can create workflows with digest windows (24 hours on Free, 7 days on Pro, 90 days on Team/Enterprise) that aggregate notifications based on a specific timeframe, such as grouping 30 minutes of notifications together.
Can I customize the Inbox component and email templates?
Yes, the Inbox component is highly customizable - you can override styles and replace every UI element and icon. You can use the default layout or build your own. For emails, the block-based content editor powered by React Email allows you to create dynamic, beautiful, customizable emails. Pro and higher plans include the advanced email editor with blocks and layouts.
What integrations does Novu support?
Novu integrates with frameworks and delivery providers including Twilio, Resend, React Email, Clerk, Stripe, Supabase, and more. It supports client-side SDKs (React, JavaScript, React Native) and server-side SDKs (TypeScript, Python, Go, PHP, .NET, Java, Kotlin, Laravel, Ruby). You can start simple with the UI and break into code-first workflows when you need runtime control.