Offrs
Revolutionize real estate with AI-driven lead prediction and management.. [Contact for Pricing]
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What is Offrs?
Offrs is a real estate lead generation platform that uses predictive analytics and artificial intelligence to identify homeowners most likely to sell their homes in the next 12 months. The platform delivers exclusive listing leads and seller leads to real estate agents by leveraging over 250 data points from multiple providers including CoreLogic, ATTOM, Experian, and tax records. Offrs predicts over 70% of listings and ensures agents are first in the door to win listings.
Key features include a Lead Feed with 15-60+ engaged seller leads per month depending on the plan, unlimited Predictive Seller Leads with algorithmic scoring (0-100), exclusive engaged seller leads, AI-powered lead conversion in higher tiers, automated email drip campaigns, customizable landing pages via HouseValueReport.com, and a Territory Builder for drawing custom geographic areas. The platform integrates with popular real estate management software and offers smart data access by zip code with contact information for all homeowners.
Offrs is designed specifically for real estate agents and brokerages across the United States, serving over 5,000 real estate agents from major national franchise brands and large independent brokerages. The platform is particularly valuable for agents who want to focus on seller listings rather than buyer leads, as Offrs deals exclusively in seller leads. Brokers can also use Offrs for agent recruitment and retention through AI-driven market prediction.
The platform operates under the R.O.O.F. (Real Estate Office of the Future) program, which lever AI to automate lead generation for real estate brokerages. Offrs was founded in 2013, is headquartered in Sarasota, Florida, and was acquired by Constellation Software in 2019.
Offrs pricing
Pricing model: Freemium
Offrs offers three monthly subscription tiers: Lead Gen at $399/month ($3,999/year, save 16%) includes 15+ leads per month, unlimited Predictive Seller Leads, and exclusive engaged seller leads. Lead Gen Pro + AI at $699/month ($6,299/year, save 25%) includes 30+ leads per month, unlimited Predictive Seller Leads, exclusive engaged seller leads, and AI lead conversion. Lead Gen Elite + AI at $999/month ($7,999/year, save 33%) includes 60+ leads per month, unlimited Predictive Seller Leads, exclusive engaged seller leads, and AI lead conversion. All plans require a 6-month contract. Alternative pricing includes $0.05/month per property (non-exclusive) or $0.10/month per property (exclusive), and $300/month for non-exclusive zip code coverage or $600/month for exclusive zip code rights.
Offrs pros
- Predicts over 70% of listings with 65%+ algorithm accuracy
- Exclusive engaged seller leads not shared with other agents
- Unlimited Predictive Seller Leads on all plans
- AI-powered lead conversion available on Pro and Elite plans
- Guaranteed minimum leads per month (15-60+) based on tier
- Automated email drip campaigns included at no extra cost
- Customizable HouseValueReport.com landing page with your branding
- Territory Builder for drawingcustom geographic areas on maps
- Access to over 1 billion real estate data points
- Real-time data feeds from over 25 providers
- Integrated marketing team and ISA service at fraction of cost
- Smart Data accessible by searching any zip code
- Lead types include FSBO, foreclosure, expired listings, and Facebook/Google ad leads
- Phone and email append available for $0.15 per contact
- Annual plans save 16-33% compared to monthly pricing
- Works with top national franchise brands and independent brokerages
- Scores homes 0-100 for selling likelihood in next 12 months
- Targets only 15-20% of territory while capturing 70% of potential sales
Offrs cons
- No buyer leads available - exclusively seller leads only
- All plans require a 6-month contract commitment
- Phone/email append costs extra at $0.15 per contact
- Higher-tier plans with AI conversion are expensive ($699-$999/month)
- Non-exclusive leads shared with other agents in same region
- Exclusivity doubles the cost per property
- Trustpilot rating is poor at 2.1/5 stars
- Predictive sellers represent only 15-20% of territory
- No free tier available - minimum $399/month for Lead Gen plan
- Geographic targeting limited to US Census tracts rather than flexible boundaries
Frequently asked questions about Offrs
What is Offrs and how does it work?
Offrs is a real estate lead generation platform that uses predictive analytics and AI to identify homeowners most likely to sell in the next 12 months. The platform scores each home from 0-100 based on over 250 data points, and homes scoring above 80 are classified as Predictive Sellers. Offrs markets to these homeowners through Facebook and Google ads, and when they engage, they become Seller Signal leads that appear in your Lead Feed. The platform also provides automated email campaigns, customizable landing pages, and smart data access by zip code.
What is the difference between Lead Feed and Predictive Sellers?
Lead Feed is a live list of leads updated daily who have taken action online - they've filled out forms on ads running on Google and Facebook in your area, taken action on top third-party real estate sites, or are foreclosure/FSBO/expired listing leads. Predictive Sellers are properties the algorithm has determined are more likely to sell in the next 12 months based on scoring (0-100), where homes over 80 are classified as predictive sellers. You use the Territory Builder to draw areas and download Predictive Seller lists for outreach campaigns.
Are Offrs leads exclusive?
Offrs offers both exclusive and non-exclusive lead options. Exclusive engaged seller leads are included in all subscription plans ($399-$999/month). When you purchase leads by property ($0.05/property non-exclusive or $0.10/property exclusive) or by zip code ($300/month non-exclusive or $600/month exclusive), exclusivity determines whether your leads are shared with other agents in the same region. Subscription plans include exclusive engaged seller leads.
Does Offrs generate buyer leads?
No, Offrs does not generate buyer leads. The platform deals exclusively in seller leads, allowing them to focus fully on one lead type. This seller-centric strategy is designed to help agents win listings, which is particularly valuable given recent changes to buyer's agent compensation norms in real estate.
What lead types does Offrs provide?
Offrs provides multiple lead types including: engaged seller leads from Facebook and Google ads, Predictive Sellers (homes likely to sell in 12 months), Seller Signal leads (predictive sellers who took online action), FSBO (For Sale By Owner) leads, foreclosure leads, and expired listing leads. All these lead types appear in your Lead Feed and can be added to custom lead lists for outreach campaigns.
What is included in the Offrs program?
The Offrs program includes: lead generation (15-60+ per month based on tier), unlimited Predictive Seller Leads, exclusive engaged seller leads, AI lead conversion on Pro and Elite plans, automated email drip campaigns with templates at no additional cost, customizable HouseValueReport.com landing page with your branding and logo, mobile-friendly landing pages, Territory Builder for drawing custom areas, smart data access by zip code, and contact information for all homeowners in your targeted area.
How accurate is Offrs predictive algorithm?
Offrs claims their algorithm is more than 65% accurate in most markets and predicts over 70% of listings. The algorithm uses over 250 data points from providers like CoreLogic, ATTOM, Experian, Cole, tax records, and Quicken Loans to determine the likelihood that a homeowner will list their home in the next 12 months. By targeting only 15-20% of territory (homes scoring 80+), agents can still capture around 70% of potential sales.
What is the Territory Builder feature?
The Territory Builder is a map tool in the Predictive Sellers section that allows you to draw custom geographic areas within zip code limits. You can search by zip code, zoom in/out, use the drawing tool to specify exact areas, name and save your drawn areas, then import predictive sellers within that area. The system uses historical data to predict future selling likelihoods, and you can download these lists for marketing campaigns or append phone numbers/emails.
Does Offrs offer a free trial or free tier?
Offrs does not offer a free tier or free trial. The minimum subscription is the Lead Gen plan at $399/month ($3,999/year). All plans require a 6-month contract commitment. However, Offrs does guarantee a number of leads per month based on your tier with their Lead Feed product - if they fall short, they automatically expand your area at no additional cost.
What is RAIA and how do I access support?
RAIA is Offrs' AI bot that you can access by clicking the icon in the bottom-right corner of your account to ask questions. For additional support, you can submit a ticket at offrs.com/v8/support.cfm and the support team will get back to you ASAP. The Knowledge Base at docs.offrs.com also contains quick start guides, site tours, and FAQ articles covering how the program works, lead generation methods, and what's included.