Postly
AI-driven social media planning, scheduling, and analytics across platforms.. [Freemium]
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What is Postly?
Postly is a social and email publishing infrastructure designed for teams and AI agents. It allows users to plan, create, schedule, and publish content across 12+ social media platforms (including X/Twitter, Instagram, Facebook, YouTube, LinkedIn, TikTok, Pinterest, Bluesky, Threads, WordPress, Telegram, and Google Business Profile) and 5+ email platforms (ActiveCampaign, Beehiiv, Brevo, Kit, Mailchimp) from a single workspace.
Key features include AI-assisted content creation with text and video generation, a simple calendar for team collaboration, bulk scheduling via CSV/Google Sheets, recurring posts with AI Spintax, approval workflows, social analytics across platforms, Postly Cloud media storage, Canva integration, and platform-specific tools like auto-engagement for X and auto-cleanup for underperforming posts. The platform also supports Bio Pages for link distribution and converts published posts into reusable destinations.
Postly is built for three main audiences: teams who need a simple publishing workspace, developers who want REST API access for custom integrations and automation, and AI agents through MCP (Model Context Protocol) integration that lets ChatGPT, Claude, Gemini, and custom agents create, schedule, and publish content. It serves creators, influencers, marketing agencies, scaling businesses, and developers building AI-native publishing systems.
Postly pricing
Pricing model: Freemium
Postly uses channel-based pricing where a channel is a page, profile, Google Business Profile location, or Pinterest board. Starter plan is free with 2 channels, 2 team members, unlimited workspaces, 50 one-time scheduled posts, 1GB Postly Cloud, 100MB/video upload, 5k AI writing credits/month, and no API/MCP access. Pro plan costs $16/month ($192/year) billed yearly for 5 channels minimum ($3.20/channel/month effective), with unlimited team members, unlimited workspaces, unlimited scheduled posts, 100GB Postly Cloud, up to 10GB/video upload, unlimited AI writing credits (fair usage applies), and API/MCP access included. Pricing scales down per channel at higher volumes: $1.60/channel/month for 11-100 channels, $0.80/channel/month for 101+ channels. Enterprise plan offers custom pricing, volume discounts, 1:1 onboarding, dedicated workspace setup, and priority support.
Postly pros
- Supports 12+ social media platforms from one workspace
- Publishes to 5+ email platforms including Mailchimp and Beehiiv
- REST API available for custom integrations and workflows
- MCP server integration for AI agents (ChatGPT, Claude, Gemini)
- Bulk scheduling via CSV upload and Google Sheets integration
- Recurring posts with AI Spintax for evergreen content
- Approval workflow for team collaboration
- 100GB Postly Cloud storage on Pro plan
- Unlimited AI writing credits on Pro plan
- Unlimited team members on paid plans
- Platform-specific features like Instagram reels/stories simultaneous publish
- Social analytics across Facebook, Instagram, LinkedIn, YouTube, GBP
- Auto-engagement and auto-cleanup tools for X/Twitter
- Canva.com integration for seamless design workflow
- Bio Pages tools that auto-create entries from published posts
- Channel-based pricing scales with actual usage
- Yearly billing saves 20%
- WordPress support for both self-hosted and WordPress.com
- Signed webhooks for real-time workflow events
- Video upload up to 10GB per video on Pro plan
Postly cons
- Visual editor for carousels is basic and not very customizable
- Image management in cross-platform posts lacks customization
- Analytics lacks detailed metrics and customizable reports for clients
- Approval workflow could be more structured for marketing teams
- Starter plan limited to 50 one-time scheduled posts
- API and MCP access requires upgrade from Starter plan
- Only Instagram Business/Professional accounts support web publishing
- Personal Instagram profiles require mobile app for posting
- Fair usage applies to unlimited AI credits on Pro plan
- Minimum 5 channels required for Pro plan
Frequently asked questions about Postly
What is a channel in Postly pricing?
A channel is a publishable destination such as a social profile, page, Google Business Profile location, or Pinterest board. Each connected account or profile counts as one channel toward your plan limit.
Can I publish to personal Instagram accounts from the web?
No, only Instagram Business or Professional Accounts can be published from the web. For personal profiles or Creator accounts, you must use the mobile app's Share Post feature.
Does Postly support email publishing?
Yes, Postly supports publishing email campaigns to 5+ platforms including ActiveCampaign, Beehiiv, Brevo, Kit, and Mailchimp. You can reuse social campaign assets for newsletters and keep email and social publishing in one shared calendar.
What AI features does Postly offer?
Postly offers AI text generation for posts, captions, titles, hashtags, CTAs, and first comments. It also includes cinematic video generation for reels, shorts, and stories, high-fidelity image generation for graphics and carousels, and AI Spintax for recurring evergreen posts.
How does the MCP integration work?
MCP (Model Context Protocol) integration lets AI agents like ChatGPT, Claude, Gemini, Windsurf, and custom MCP-compatible agents create, schedule, publish, and inspect campaigns through Postly. This turns conversations into automated publishing workflows for social media and email.
Can I schedule posts in bulk?
Yes, Postly supports bulk scheduling via CSV upload and Google Sheets integration. This allows you to publish across multiple platforms at once without manual entry.
What social platforms does Postly support?
Postly supports 12+ platforms: X/Twitter, Instagram, Facebook, YouTube, LinkedIn, TikTok, Pinterest, Google Business Profile, Bluesky, Threads, WordPress, and Telegram. Each platform has specific features like carrier supports, story publishing, and custom thumbnails.
Is there a free trial or free plan?
Yes, Postly offers a free Starter plan with 2 channels, 2 team members, 50 one-time scheduled posts, 1GB cloud storage, and 5k AI writing credits per month. It's suitable for personal use and testing core features.
How do I get API access?
API access is included in the Pro plan and above. The Starter plan requires an upgrade to access the REST API. The API allows you to build custom integrations, middleware, publishing workflows, and automation systems.
What happens if I need more channels than my plan allows?
Postly uses channel-based pricing that scales on demand. You can add channels as your brands, clients, or campaigns increase. Higher channel counts unlock cheaper per-channel rates: $1.60/channel for 11-100 channels and $0.80/channel for 101+ channels.