PulpoAR
Revolutionize beauty shopping with virtual try-ons and AI skin diagnostics.. [Paid]
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What is PulpoAR?
PulpoAR is an AI-powered beauty tech platform that provides omnichannel virtual try-on and augmented shopping solutions for the beauty retail industry. The platform enables customers to digitally test makeup, hair color, nail polish, and skincare products in real-time using advanced augmented reality (AR) and artificial intelligence (AI) technologies. PulpoAR transforms the retail experience by offering personalized, touch-free shopping technologies both online and in-store.
Key features include AR Virtual Makeup Try-On with real-time product layering and trending looks, AI Skin Simulator for detecting skin concerns like wrinkles and dark spots with personalized product recommendations, AI Shade Finder for precise foundation/concealer/blush matching, AR Nail Polish Try-On with matte/glitter/metallic finishes, Smart Mirror for touchless in-store try-ons, and AI-powered hair color simulation. The platform also includes robust face tracking, AI color analysis, and business analytics for traffic monitoring and conversion insights.
PulpoAR is designed for beauty retailers, e-commerce platforms, cosmetic brands, and physical stores looking to enhance customer engagement and boost sales. The platform serves clients like Sephora, OBoticario, and Yves Rocher across 25+ countries. It is also used by dermatologists for skin assessments and beauty colleges for educational purposes. The solution supports desktop web, mobile web, mobile apps, smart mirrors, and social media integration.
The platform emphasizes inclusivity with design built to support all skin tones, shapes, and ages. PulpoAR operates on a SaaS business model with enterprise customers receiving easy-to-integrate plug-ins for web and mobile app platforms. The technology uses GCloud servers for recognition and detection processes while applying products client-side for faster performance.
PulpoAR pricing
Pricing model: Freemium
PulpoAR offers flexible pricing models with Micro, Small, Medium, and Enterprise plans tailored to various business needs. The Basic cloud plan starts at $800 per month with a free trial available. There is no entry-level setup fee. Additional pricing includes $59/month for 1 white label including all pro features, and $5/month per virtual space. The platform does not offer a free/freemium version but includes a free trial. Pricing is flexible and achievable for partners, with no setup fee for the basic plan.
PulpoAR pros
- 12% average add-to-cart conversion rate increase
- 33% add-to-cart order value uplift
- Real-time AR makeup try-on with product layering
- AI-powered skin concern detection for wrinkles and dark spots
- Precise shade matching for foundation, concealer, and blush
- Touchless smart mirror for hygienic in-store trials
- Supports 25+ countries globally
- Works on desktop web, mobile web, apps, and smart mirrors
- Includes matte, glitter, and metallic nail finishes
- Inclusive design for all skin tones, shapes, and ages
- No storage of personal images or biometric data (GDPR compliant)
- 82k users added products to carts through engagement
- Reduces basket drop rates by up to 30%
- Multi-brand AR products libraries available
- Flexible pricing for Micro, Small, Medium, and Enterprise plans
PulpoAR cons
- Requires dependable hardware and internet connectivity
- Integration may require substantial time and resources
- Limited physical product interaction compared to in-person testing
- No free/freemium version available
- Starting price of $800/month may be high for small businesses
- Setup fee of $200 per person per month for some plans
- Client-side processing may limit some advanced features
- Technology dependence may exclude users without proper devices
Frequently asked questions about PulpoAR
What is Virtual Try-On technology?
Virtual Try-On is a technology that allows users to digitally test products like makeup, hair color, or accessories in real time using augmented reality. It enables customers to visualize products on themselves before making a purchase through face detection, hand tracking, and machine learning.
Is PulpoAR safe for all skin types?
Yes, PulpoAR's solutions are designed to be inclusive, safe, and non-invasive for all skin types and tones. The AI algorithms are trained on diverse datasets to ensure accurate analysis and recommendations across a wide range of users.
Can I try multiple products at once?
Yes, PulpoAR allows users to layer and try multiple products simultaneously—such as foundation, lipstick, eyeshadow, or even hair color. This feature helps create complete and personalized looks in real time for a more immersive experience.
Does PulpoAR work for both online and offline retail?
Absolutely. PulpoAR's solutions are designed for both online and offline environments, making them ideal for retail stores, beauty counters, and professional consultations. They offer fast, accurate, and hygienic alternatives to traditional product testing.
How does PulpoAR protect user privacy?
PulpoAR is committed to protecting user privacy. They do not store or share any personal images or biometric data, and all processes are compliant with global data protection standards such as GDPR.
What platforms does PulpoAR support?
PulpoAR supports desktop web, mobile web, mobile apps, smart mirrors, and social media integration. The web plugins are designed to work in iframe or webview environments and can be used on any platform with web view capability.
What makeup products can I try virtually?
You can try on a complete selection of cosmetic products including foundation, concealer, blush, lipstick, and eyeshadow. The platform also allows layering multiple products to create complete makeup looks with on-trend preset options.
How does the AI Shade Finder work?
The AI Shade Finder uses advanced AR technology to match foundation, concealer, or blush precisely to your skin tone. It analyzes your skin through AI-powered personalized shade matching and provides instant recommendations for every tone with real-time AR try-on.
What nail polish finishes are available?
PulpoAR's AR Nail Polish Try-On lets you explore matte, glitter, and metallic finishes in real time with realistic augmented reality. You can find your perfect nail shade through a personalized quiz based on skin tone, nail shape, and style.
Does PulpoAR offer business analytics?
Yes, PulpoAR provides business analytics through its Data Studio, which offers insights like the number of users, sessions, and measures revenue. This helps businesses optimize their strategies and product offerings with data-driven insights on customer preferences and product performance.