Reply
AI-powered sales engagement platform for multichannel outreach, lead generation, and meeting booking.
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What is Reply?
Reply.io is an AI-powered sales engagement platform that automates multichannel sales outreach to help businesses generate leads, book more meetings, and close deals. The platform combines cold email automation with LinkedIn outreach, SMS, WhatsApp messages, calls, and tasks all within unified sequences. It features Jason AI SDR, an autonomous sales assistant that handles prospecting from finding prospects to sending personalized messages and managing responses, generating up to 10x more opportunities without manual effort.
Key features include unlimited mailboxes and warm-ups built into every account, a B2B database with over 1 billion global contacts powered by real-time data and intent signals, multichannel conditional sequences that adapt based on prospect replies, AI variables for personalized email content, a unified inbox for managing all conversations, meeting schedulers integrated directly into sequences, and advanced analytics tracking opens, clicks, replies, and team performance. The platform also offers API access with webhooks, CRM integrations with Salesforce, HubSpot, Pipedrive, Copper, and Close.io, website visitor tracking, contact enrichment, and email validation.
Reply.io is designed for founders, sales teams, SDRs, marketers, solopreneurs, and agencies who need to scale outbound outreach efficiently. It serves businesses of all sizes from small teams getting started with AI SDR Starter to large enterprises using AI SDR Enterprise. Agencies can manage multiple client workspaces under the Agency Core or Agency AI SDR plans. The platform claims to save teams up to 40% of their time while delivering 98% email delivery rates and open rates up to 92%.
The platform has been operating for over 10 years since 2014, trusted by 3,000+ companies worldwide, and holds a 4.6/5 rating on G2 with over 1,448 reviews. Reply offers offices in the US, Canada, and Ukraine, with support response times under 15 minutes during operating hours (2 AM - 7 PM EST). Annual plans include onboarding with a Customer Success Manager and priority support.
Reply pricing
Pricing model: Freemium
Reply offers four main pricing categories. Email Volume plan starts at $59/user/month (billed annually) with tiers from $49-$899 based on active contacts (1,000 to 500,000/month), featuring unlimited mailboxes, unlimited emails monthly, unlimited contact storage, and email warm-ups. Multichannel plan starts at $99/user/month (billed annually) including all-inclusive outreach via Email, LinkedIn, SMS, and phones at one fixed price, with 1 LinkedIn account and 1 Calls & SMS account included per user. AI SDR plans start at $500/month for Starter (small teams), $1,500/month for Growth (growing businesses, most popular), and Enterprise for large operations (contact sales), providing fully automated Jason AI SDR generating 10x more opportunities. Agency Core starts at $210/month for multiple client workspaces, while Agency AI SDR starts at $500/month/client. Add-ons include LinkedIn automation at $69/account/month, Calls & SMS at $29/account/month, AI and Live Data credits (2500 credits available), and Email Validation starting at $20/month for 5,000 validations. All plans include a 14-day free trial with access to all core features.
Reply pros
- Unlimited mailboxes and warm-ups included for every account
- Jason AI SDR handles full prospecting autonomously
- Multichannel sequences across email, LinkedIn, SMS, WhatsApp, and calls
- Over 1 billion global contacts with real-time B2B data
- 98% email delivery rate and up to 92% open rates
- AI variables create unique personalization for each prospect
- Unified inbox manages all conversations without switching tabs
- Meeting scheduler integrates directly into outreach sequences
- Unlimited contact storage under fair usage policy
- Unlimited emails monthly with no follow-up limits
- Native CRM integrations with Salesforce, HubSpot, Pipedrive
- Website visitor tracking routes anonymous traffic to outreach
- Built-in dialer and automated SMS at scale
- AI reply categorization and handling automation
- Conditional sequences adapt based on prospect replies and actions
- API v3 with webhooks for real-time event automation
- Email warm-up included free with every mailbox, no extra tool needed
- Intent signals track hiring activity and LinkedIn engagement timing
- LinkedIn prospecting pulls contacts directly from Sales Navigator
- AI-generated icebreakers and personalized first-step emails
Reply cons
- Active contacts limit restricts how many unique contacts you can reach monthly
- Mailtoaster.ai warm-ups required for some plans instead of fully built-in
- LinkedIn automation costs $69/month per account as add-on
- Calls & SMS add-on costs $29/month per account separately
- AI and Live Data credits require paid packages beyond included 50
- Email validation starts at $20/month as separate add-on
- Annual billing required for best pricing on most plans
- 100,000 default contact limit on Business and Agency plans
- Support response time limited to operating hours 2 AM-7 PM EST
- No true free tier, only 14-day trial with no credit-free permanent option
Frequently asked questions about Reply
What is Reply.io's sales engagement platform & cold email outreach software?
Reply.io's cold email outreach software and sales engagement platform helps businesses, founders, solopreneurs, marketers, sales, and SDR teams scale their outreach efforts seamlessly. It includes unlimited email inboxes, email warmup functionality, unlimited users and contact storage, and multi-channel automation to help get more replies and book more meetings. Additionally, Reply.io offers AI SDR, ensuring outreach is always efficient and effective.
Do you really offer Unlimited Mailboxes and Warmups?
Absolutely! Cold outreach and outbound sales are changing. To support these changes, Reply allows new users to connect as many inboxes and warmups as they need. The only limit is the number of active contacts you can reach out to per month. Warmup starts the moment you connect, with every mailbox building sender reputation through a peer-to-peer network of real inboxes - no bots, no manual work, no extra subscriptions.
What is Active Contacts?
Active contacts is the number of unique contacts you can send 1 first-step email and an unlimited number of follow-ups per month. Some other cold outreach tools limit the number of emails and follow-ups you can send per month, for example limiting to 5,000 emails to 1,000 active contacts. With Reply, you can send as many emails to active contacts as you need.
Can I integrate Reply.io with CRMs & other tools I'm using?
Absolutely, you can integrate Reply directly with Salesforce, HubSpot, Pipedrive, Copper, and Close. This allows you to easily sync data such as contacts, accounts, calls, tasks, statuses, and activities. Reply also offers Zapier, Make & 100+ integrations, plus API v.2 & webhooks, n8n node, MCP, and high-volume API access.
How can I get started with Reply.io?
Feel free to create a 14-day free trial Reply account. A 14-day free trial gives you access to all core features including a B2B database and email finder extension, creating multichannel sequences, access to all types of reports and analytics, access to API and all integrations including Salesforce, Hubspot, Pipedrive, and using AI features to create sequences, email templates, and personalization.
What's AI SDR by Reply.io?
Meet Jason - an AI SDR by Reply.io. Jason handles everything from finding prospects to sending personalized messages and managing responses. With Jason, booking meetings and engaging clients is easier than ever. Jason AI SDR is a fully automated solution to help you generate 10x more opportunities, handling AI-generated responses, securing more deals with less effort, and managing follow-ups and basic queries autonomously.
Can I get help with my technical setup & onboarding?
Our support team will do their best to help via in-app chat with a response time under 15 minutes during operating hours (2 AM - 7 PM EST). All users on annual plans can get assistance with account setup, configuring limits, settings, and integrations, as well as discussion of best practices for sequence and content creation. Annual plans include onboarding with a Customer Success Manager.
Are there any limits to contact storage?
All plans include unlimited contact storage under our fair usage policy. Most users comfortably manage up to 100,000 contacts. The default prospects limit in the Reply account is 100,000 on all Business and Agency plans. If you cannot upload more contacts, the Support team can raise the limit depending on your current plan. If you need more than 100,000, let's talk - they'll find a solution that fits your workflow.
What is Unlimited Emails Monthly?
Some other cold outreach tools limit the number of emails and follow-ups you can send per month. For example, you might be limited to sending 5,000 emails to 1,000 active contacts. With Reply, you can send as many emails to active contacts as you need, with unlimited follow-ups. This means no monthly email caps once you've established your active contacts for the month.
Can I get a demo of Reply.io?
Absolutely. Feel free to schedule a product tour or a conversation with the sales team. Reply offers recorded demos where you can see Reply in action and how it exactly scales your business with Sales AI and other cold outreach tools. For teams of 20+, enhanced API, Whitelabel, and customized solutions offer tailored options to meet specific requirements - contact sales to learn more.