Roll
Roll: AI for Video is a mobile application available on the App Store for iPhone, iPad, and iPod touch. The app specializes in enhancing vi...
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What is Roll?
Roll is a powerful AI video platform that lets you create stunning, studio-quality remote videos at the quality level of a professional camera and post-production crew, using just a smartphone and a browser. The platform records cinema-quality video calls, adds dynamic camera shots, motions, and special effects, and edits and publishes videos in minutes. Roll pairs iPhone camera sensors with large AI models in the cloud to transform regular phone footage into professional-looking videos by recreating the room in 3D and adding a virtual camera that moves around the user as the subject.
Key features include HDR with cinematic bokeh, multicam tight and wide shots with one phone, HEVC image quality at half file size, and VFX camera effects like pan, dolly, and crane without needing actual gear. The platform offers body rect sensing technology for perfectly framed videos in the best light, automatic lighting detection, and AI-generated editing that completely automates the editing process to give users a publishable high-res edit almost instantly. Roll also reformats videos automatically to fit any sharing platform and allows direct publishing from the platform.
Roll is designed for content creators, influencers, podcasters, marketers, video production agencies, and businesses creating podcasts, webinars, virtual conferences, remote interviews, fireside chats, and customer testimonials. The platform democratizes high-end video production by allowing anyone to create high-quality videos without needing thousands of dollars of video production equipment or professional video editors. Users can publish content almost 30 times faster than any traditional video production workflow.
The app is available for iPhone (with iPhone Pro required for MultiCam shots) and can also be used without an iPhone though optimal results are suggested with one. The Roll Editor text-based editor for fly-through edits with team real-time editing is coming soon. Roll works as your DP (director of photography) and provides remote capture and post-production so fast it makes your head spin, delivering AI-powered studio-quality remote video calls and effects at a fraction of the time and cost.
Roll pricing
Pricing model: Free
Roll offers four pricing tiers: Free plan includes 2 hours of one-time recording time, host-only editing, watermark present, and all AI features (multicam capture, lighting detection, cinematic bokeh, autoedits, VFX camera effects). Creator plan costs $49 per user per month on annual basis, includes 3 hours recording time per month, host-only editing, watermark removed, live streaming, admin management, centralized billing, and dedicated support. Pro plan costs $199 per user per month on annual basis, includes 10 hours recording time per month, 3 additional editors, watermark removed, live streaming, admin management, centralized billing, and dedicated support. Additional recording hours are available for extra money if you exceed limits. Enterprise plan has custom pricing. The app is free to download.
Roll pros
- Creates studio-quality remote videos with just an iPhone
- AI automates editing completely, saving hours in the editing bay
- Multicam tight and wide shots with only one phone
- Cinematic bokeh and HDR image quality
- Pan, dolly, crane effects without moving the phone or buying gear
- Body rect sensing for perfectly framed videos every time
- Automatic lighting detection for best light automatically
- HEVC format delivers best quality at half file size
- Publish content 30 times faster than traditional video production
- Shoot once, publish everywhere with automatic reformatting
- Direct publishing from Roll platform
- No need for professional video editors or expensive equipment
- Cloud-based AI models process everything remotely
- User-friendly interface for beginners and professionals
- Broadcast-level video quality accessible to everyone
Roll cons
- Free plan includes watermark on all videos
- Recording hours reset monthly and unused hours do not rollover
- iPhone Pro required for MultiCam tele and wide shots
- VFX requires iPhone back camera with Roll Slate
- Limited manual control over editing process due to automation
- Subscription cost may be barrier for infrequent users
- Optimal results suggested with iPhone, limited without
- Roll Editor text-based editor not yet available, coming soon
Frequently asked questions about Roll
What is Roll AI and what does it do?
Roll is a powerful AI video platform that lets you create stunning, studio-quality remote videos at the quality level of a professional camera and post-production crew, using just a smartphone and browser. It records cinema-quality video calls, adds dynamic camera shots, motions, and special effects, and edits and publishes videos in minutes.
Do I need an iPhone to use Roll?
You don't actually have to have an iPhone to use Roll, but it is suggested for optimal results. iPhone Pro is required specifically to get MultiCam (tele and wide) shots. VFX requires a recording with your iPhone's back camera with a Roll Slate.
What AI features does Roll include?
Roll includes AI features such as multicam capture, lighting detection, cinematic bokeh, autoedits, VFX camera effects, body rect sensing technology, automatic lighting detection, and AI-generated editing that completely automates the editing process.
How much recording time do I get with each plan?
The Free plan includes 2 hours of one-time recording time. The Creator plan includes 3 hours of recording time per month. The Pro plan includes 10 hours of recording time per month. Recording hours reset every month and unused hours do not rollover.
Does the Free plan have a watermark?
Yes, the Free plan includes a watermark on all videos. The watermark is only removed when you upgrade to the Creator plan ($49/month) or Pro plan ($199/month).
What video effects can I add without moving my phone?
Roll allows you to add smooth pans, dramatic dollies, and intro/outro cranes without needing to move your phone. These VFX camera effects create a sophisticated studio look without the cost or setup of actual gear.
Can I edit videos with my team on Roll?
Roll's revolutionary text-based editor for fly-through edits is coming soon. With it, you'll be able to cut lines or change camera angles with a click, and your team can make edits in real time virtually.
What types of content is Roll best for?
Roll is designed for podcasts, webinars, virtual conferences, remote interviews, fireside chats, customer testimonials, marketing videos, YouTube content, and any remote video calls where you want broadcast-level quality.
How fast is Roll compared to traditional video production?
Roll allows you to publish content almost 30 times faster than any traditional video production workflow. The AI-generated edit gives you a publishable high-res edit almost instantly instead of wasting hours in the editing bay.
Can I publish directly from Roll to other platforms?
Yes, Roll automatically reformats your hi-res video to fit any sharing platform in just minutes, and you can publish directly from Roll without needing to download and upload to other platforms separately.