Smart Copy
Smart Copy - AI Copy Assistant, offered by Unbounce, is an AI-powered copywriting tool designed to generate on-brand, creative content effectively. It eliminates writers block and supports content creation for documents, emails, messages, and posts.
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What is Smart Copy?
Smart Copy is Unbounce’s AI copywriting assistant for generating, rewriting, expanding, and summarizing marketing copy across more than 30 use cases. It is designed to help users create professional messaging quickly by turning short inputs into usable copy options. The product is positioned around speed, helping people move from rough ideas to polished text with less blank-page friction.
It works by taking the text you enter and using GPT-3-based generation to produce suggestions and variations. In the Unbounce app, users can highlight or double-click text and then apply actions like Expand, Summarize, Remix, and Next directly inside the page builder. The standalone Smart Copy experience also offers templates and tools for different content types, including landing pages, ads, emails, taglines, and other marketing assets.
The tool is aimed at marketers, founders, copywriters, and small teams who need conversion-focused writing without spending a lot of time drafting from scratch. It is especially relevant for landing page work because it is built into Unbounce’s workflow and can be used while editing pages. Smart Copy also supports access through the web app and desktop app, which makes it useful for people who want copy assistance outside the builder.
Based on Unbounce’s materials, Smart Copy emphasizes quick iteration, reusable templates, and content tailored to audience and brand needs. The website also highlights a free entry point, but access to more features is available through paid plans. The tool is most attractive for users who want fast marketing copy generation inside a landing-page-centric workflow.
Smart Copy pricing
Pricing model: Freemium
Smart Copy has a free plan that can be started with no plan and no credit card required. The documentation says the free plan includes one project, and another FAQ page says the free plan includes 10 credits per week for generating content through actions like Write More. Paid plans are available for users who want more features and, according to the FAQ, higher tiers include more projects and unlimited credits on the higher plan. The site also presents Smart Copy as available through Unbounce, the web app, and the desktop app; pricing details beyond the free entry point are described as plan-based and subject to the current Smart Copy subscription offering.
Smart Copy pros
- Free plan available without a credit card
- Built into the Unbounce builder
- Works inside landing page editing
- Supports 30+ use cases
- Offers 45+ content templates
- Can write, remix, and expand copy
- Includes summarize functionality
- Includes rewrite/remix functionality
- Provides multiple copy options
- Helps overcome blank-page syndrome
- Personalizes output to audience and brand needs
- Useful for landing pages
- Useful for ads and emails
- Available through web app
- Available through desktop app
- Chrome extension support for page editing
- Fast generation of copy suggestions
- No plan or credit card required to start
Smart Copy cons
- Free plan is limited
- Free plan includes only one project
- More features require a paid plan
- Standalone product access may be changing
- Best fit is marketing copy, not general writing
- Workflow is centered on Unbounce ecosystem
- Desktop app can be affected by firewall or security settings
- Content quality depends on the input you provide
- Some features require using the browser extension or app
- Not a full collaboration platform
- No mention of a mobile app
- No offline workflow described
Frequently asked questions about Smart Copy
What is Smart Copy?
Smart Copy is Unbounce’s AI copywriting assistant for writing, remixing, expanding, and improving copy for professional and personal use cases. It is designed to generate options from the text you provide so you can move faster from rough ideas to finished marketing copy.
How does Smart Copy work?
You enter text, a prompt, or a starting idea, and Smart Copy uses AI to generate suggestions, follow-up lines, rewrites, or expanded copy. In the Unbounce builder, it can act directly on highlighted text with actions like Expand, Summarize, Remix, and Next.
Is Smart Copy free?
Yes. The documentation says you can sign up for Smart Copy for free with no plan and no credit card required. The free plan is limited, and paid plans are available for users who want more features and capacity.
How many use cases does Smart Copy support?
Unbounce says Smart Copy supports over 30 use cases. The product is positioned for a wide range of writing tasks, including landing pages, ads, emails, taglines, and other marketing content.
What templates are available?
Unbounce’s Smart Copy templates page says there are 45+ content templates. These cover a range of marketing content types such as landing pages, digital ads, emails, taglines, and more.
Can Smart Copy be used inside Unbounce pages?
Yes. Smart Copy is built into the Unbounce builder, where you can double-click or highlight text and then use AI actions directly in the page editor. The documentation also says the Chrome extension can be used while editing landing pages and other page elements.
What actions can Smart Copy perform on text?
The core actions called out by Unbounce are Expand, Summarize, Remix, and Next. These let you lengthen short copy, shorten long copy, generate new variants, or continue the writing from where you left off.
How do projects work in Smart Copy?
A project acts like a profile that helps determine the content Smart Copy creates. The documentation says free users are allocated one project, and you can later update or add projects depending on your plan.
What devices or apps can access Smart Copy?
Smart Copy can be accessed from the Unbounce app, the Smart Copy web app, or the desktop app. The documentation also describes using a Chrome extension to update text while working in the browser.
Who is Smart Copy for?
Smart Copy is aimed at people who need fast, conversion-oriented copy, especially marketers, founders, and teams working on landing pages and other promotional content. It is especially useful for users who want AI assistance inside the Unbounce workflow instead of a separate writing tool.