Soona
soona's AI tools and creative platform offer an all-encompassing solution for professional and user-generated content creation, management, and performance meas...
Last verified:
What is Soona?
Soona is an all-in-one creative platform designed for ecommerce brands to make, manage, and optimize photo and video content across channels like Shopify and Amazon. It offers on-demand studio shoots with professional photographers, royalty-free models, stylists, and UGC creators, allowing users to plan shoots in minutes, attend live remotely, and receive assets quickly. The platform includes a DAM for ecommerce, AI-powered tools like media editor for resizing, background changes, shadows, and scene generation, plus listing insights and competitive analysis to boost performance.
Key features include seamless integrations with Shopify, Amazon, and Canva; real-time shoot collaboration; 24-72 hour editing turnaround; unlimited usage rights on content; and scalability from single shoots to enterprise volumes with volume discounts. Users can book studios, cast from a 10k+ network of pros, generate AI assets, audit listings for issues, and track competitors' visuals and keywords.
It's ideal for DTC brands, agencies, and enterprises selling on Amazon, Shopify, or Meta, especially those needing fast, affordable, on-brand content without traditional agency hassles. Whether launching products, refreshing listings, or scaling UGC, Soona streamlines production to deliver 5x faster at 34% less cost, with proven sales lifts like 29.5% increases.
The tool empowers small teams to handle complex shoots like beauty campaigns with models, stylists, and videographers, or bulk Amazon listings, all while measuring ROI through visual analytics.
Soona pricing
Pricing model: Free
Studio Pass: $149 per booking (includes platform access, backdrops, props; photos $39, videos $93, full pro services price, premium edits $9, 72h delivery, limited AI). Basic: $13/mo (annual) - free studio pass, 48h delivery, basic AI. Standard (best value): $49/mo (annual) - free studio pass, 10% off models/styling/upgrades, free premium edits, 24h delivery, full AI access, 500GB storage. Enterprise: Custom pricing with discounts, dedicated manager, flexible payments. UGC starts at $89/video; pro services like full body model $159/h ($143 Standard).
Soona pros
- Plans shoots in minutes not days
- Live remote shoot attendance
- 24-hour asset delivery with Standard plan
- Photos at $39 each with editing
- Videos at $93 per clip
- 10% off models and styling for Standard
- Free premium edits on Standard
- Unlimited AI generations on Standard
- Shopify and Amazon integrations
- Listing Insights for performance audits
- Competitive Analysis up to 50 rivals
- AI media editor for backgrounds and shadows
- Ecommerce-specific DAM with ASIN organization
- Royalty-free models unlimited usage
- Scales to 1000s of products for enterprise
- 29.5% average sales increase
- 5x faster production than agencies
Soona cons
- Studio pass $149 for non-members per booking
- Photos $39 each adds up for high volumes
- Videos $93 per clip can be pricey
- Premium edits $9 each on lower plans
- AI low-res watermarked on Studio pass
- Limited 1GB storage on Studio pass
- Only 1 competitor analysis on Basic
- 20 AI credits limit on Basic
- No Amazon integration on Studio pass
- Enterprise requires sales contact
Frequently asked questions about Soona
What does free premium photo & video editing include?
For Standard membership & enterprise: free premium photo editing & video add-ons like music, graphics, text, crop. Select during checkout; additional variants or revisions $9+ each. Studio Pass & Basic: $39 photo includes one touch-up; premium add-ons $9+.
What plan is best for me?
Basic for 1 shoot/year + monthly AI assets. Standard for 2-3 shoots/year with models/styling, unlimited AI, free edits. Enterprise for quarterly/monthly needs with dedicated support, best rates, flexible payments. Chat sales for advice.
What is included in the $149 Studio Pass?
Covers platform access to plan shoot, manage content, live shoot; free backdrops, lifestyle spaces, props, creative talent; small product assembly, steaming, return handling.
How does pricing work?
Select membership; pay for models/styling/services at booking. Post-shoot, order assets $39/photo + $9 edits (free Standard). Non-members pay $149 Studio Pass/booking. Enterprise unlocks best rates.
What is the cost of UGC?
Soona UGC starts at $89/video. Bundled content & UGC packages available for savings. Contact team for details.
Fast, cost-effective, and on-brand? What’s the catch?
Combination of logistics, purpose-built tech by ecommerce vets. Software replaces emails/spreadsheets for faster sets, more content; economies of scale save at high outputs vs agencies.
How do I know soona will “get” our brand?
Enterprise: dedicated onboarding, platform setup, pre-production; brand standards visible in account. Integrations feed product listings for visual mood board.
How do I know your photographers, models and stylists are the best?
Top 1.5% photographers; specialized stylists for apparel/pet/food/etc. Proven across thousands of brands, ecommerce expertise in training/tech.
Are virtual productions even good? I like being on set.
Option for in-person or remote via platform; interactive with real-time chat/feedback. Unlimited seats for team/agency without extra cost.
How does soona integrate with our internal teams and processes?
Out-of-box Shopify/Amazon/Canva; enterprise dedicated management from first to 400th shoot. Connects ecommerce workflows for content management/publishing.