Synthetic Users
Synthetic Users is a tool designed to facilitate user and market research through the use of advanced AI architecture which creates synthetic participants for t...
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What is Synthetic Users?
Synthetic Users is an AI-powered user research platform that lets teams predict human behavior before launching products or campaigns. It acts like a recruitment agency for research participants but is significantly faster and more insightful, delivering first insights in under 2 minutes compared to 2-4 weeks with traditional agencies. The platform uses a multi-agent architecture where AI participants develop individual personality profiles based on the OCEAN model and maintain full context and continuity across every interview.
Key features include Problem Exploration interviews for early discovery, Concept Testing for structured feedback on multiple directions in parallel, and Custom Script Interviews for detailed messaging testing. The platform supports RAG-grounded studies where users can upload proprietary data like transcripts, support tickets, and customer conversations to enrich participants. Reports include an executive summary, key themes, verbatim participant quotes, and recommendations formatted for stakeholder sharing, with options to drill into individual transcripts and ask follow-up questions.
Synthetic Users is built for anyone who needs to understand people faster, including UX researchers, product managers, marketing leads, agency owners, innovation managers, and engineering leads. It achieves 85-92% synthetic-organic parity in independent comparison studies measured across thematic overlap, depth, and qualitative alignment. The platform is SOC 2 compliant, runs regional infrastructure in both EU and US, and offers a Data Processing Addendum for legal compliance.
Synthetic Users pricing
Pricing model: Freemium
$2-60 per interview versus $100+ with traditional research agencies. No recruitment fees or scheduling overhead. The website mentions 3 different pricing options but requires booking a demo to see specific plans. Bespoke Enterprise plans available by talking to the company. Educational pricing for professors and students available by reaching out. Agency referral program available for agencies.
Synthetic Users pros
- Delivers first insights in under 2 minutes instead of 2-4 weeks
- Cost per interview is $2-60 versus $100+ with traditional agencies
- No participant recruitment required
- Zero scheduling overhead
- 85-92% synthetic-organic parity in independent studies
- Multi-agent architecture with OCEAN-grounded personality profiles
- Full context and continuity across every interview question
- Supports 6 languages: English, German, French, Spanish, Portuguese (BR), and Japanese
- RAG-grounded studies allow uploading proprietary data
- Saturation score shows when new participants stop adding novel themes
- Can scale from 10 to hundreds of participants in the same study
- SOC 2 compliance with regional infrastructure (EU + US)
- Reports include verbatim quotes formatted for stakeholder sharing
- 21+ peer-reviewed papers supporting the synthetic research thesis
- Data processing addendum available for legal compliance
- Demo calls include live study with immediate output demonstration
Synthetic Users cons
- Not meant to replace real user research for validation
- Edge-case work still requires organic research
- Parity varies depending on audience type (85-92% range)
- No free tier mentioned - requires booking a demo first
- Cost per interview ranges widely from $2-60
- General AI tools cannot match the multi-agent continuity
- Benign for deep, meaningful qualitative research only as co-pilot
- Requires skepticism management from executive teams
Frequently asked questions about Synthetic Users
Is this meant to replace real user research?
No. Synthetic Users is a discovery co-pilot. It helps you front-load the problem space, sharpen your questions, and decide where to spend organic research budget. Real user research stays essential for validation and edge-case work.
How accurate are the synthetic participants?
Across independent comparison studies, parity sits between 85% and 92% depending on audience type, measured across thematic overlap, depth, and qualitative alignment. The methodology and gaps are published openly in the /science section.
How is this different from asking ChatGPT?
ChatGPT is a single agent without continuity, audience definition, or interview structure. Synthetic Users runs a multi-agent architecture where each participant develops a stable personality profile (OCEAN-grounded) and maintains full context across every question.
Is 10 participants enough for statistical significance?
For qualitative work, 10-12 well-defined participants typically reach saturation, and the saturation score lets you see when new participants stop adding novel themes. For quantitative confidence, you can scale to hundreds in the same study.
Can we use our own proprietary data to enrich participants?
Yes. RAG-grounded studies let you feed transcripts, support tickets, customer conversations, and any other proprietary data into the participant model. Your data stays yours; the company doesn't train shared models on it.
What are the security and compliance requirements?
The platform is SOC 2 compliant, runs regional infrastructure in both EU and US, and offers a Data Processing Addendum. The legal detail is available at /dpa.
How do you handle bias in synthetic participants?
Bias is a first-class concern. The platform exposes it explicitly via segment-level checks, and methodology notes in /science describe the controls and their trade-offs.
What happens to my data?
Your data stays yours. The platform processes it to generate participants for studies but doesn't train shared models on it. Legal details are available at /privacy-policy and /dpa.
Can I run a study without recruiting anyone?
Yes. That's the entire point of the platform. Define an audience, write a topic guide, and start a study. No panels and no scheduling required.
How do I get started with Synthetic Users?
Book a demo and the team will walk you through your first study end-to-end. In 30 minutes, they'll run a live study with you, show you the output, and answer every question on your list with no commitments required.