Textok
Textok is a sophisticated tool designed to automate the development of writing guides and to ensure brand-specific tone, style, and complia...
Last verified:
What is Textok?
Textok (now rebranded as Writitude) is an AI-powered SaaS platform that automates brand tone of voice and writing guidelines for consistent corporate communication. It enables businesses, content teams, and freelancers to define custom text-writing guidelines including tone, style, spelling, and inclusivity rules, then share these guidelines with content writers and ensure compliance with just one click. The platform acts as a bridge between AI-generated texts and the unique needs of brands, helping streamline content creation while maintaining distinct brand personality.
The tool offers over 100 customizable parameters for fine-tuning brand voice, covering emotionality, rhythm, formality, assertiveness, inclusivity rules, capitalization, and even emoji usage. Users can paste text to detect its tone and receive rewriting prompts, create custom glossaries of required or forbidden words, and generate AI-authored copy in the desired tone of voice. The Guide Builder automatically analyzes sample texts (at least 5,000 characters) to create structured style guides, while the Wizard allows manual customization of emotional and attitudinal characteristics.
Textok/Writitude is designed for lean teams, marketing departments, PR & communications professionals, copywriters, B2B enterprises, and anyone managing content for multiple brands. It reduces revision cycles by 60%, saves hours weekly, and ensures tone consistency across all channels. The platform works in English and provides real-time alerts that catch brand voice mistakes before submission, empowering writers to self-correct.
Textok pricing
Pricing model: Paid
Textok/Writitude offers three pricing tiers: (1) Free/Basic plan at $0/month includes basic functionality, 1 custom tone of voice guide, up to 2 custom glossaries, unlimited use of tone matcher and text analyzer, and access to Writitude's predefined glossaries library. (2) Professional plan at $39/month ($33 with discount) includes everything in Basic plus up to 3 custom tone of voice guides, up to 6 custom glossaries, unlimited use of custom tone guides shared with you, and AI text generation in chosen tone. (3) Premium plan at $96/month includes everything in Professional plus up to 10 custom tone and style guides, up to 20 glossaries, all custom guides are shareable, and option to choose LLM model for text generation. A 10-day full-featured Premium trial is available with no credit card required.
Textok pros
- Over 100 customizable tone of voice parameters for precise brand voice control
- Free plan available with core functionality
- Guide Builder automatically creates style guides from sample texts
- Wizard enables manual customization of brand personality traits
- Real-time brand voice feedback catches mistakes before submission
- Custom glossaries for must-have and no-go words
- AI-powered text generation in chosen brand tone
- Reduces revision cycles by 60%
- 5-minute setup with no IT required
- Unlimited use of tone matcher and text analyzer even on free plan
- Access to Writitude's predefined glossaries library
- Share guidelines once and enforce instantly across team
- Works with both human writers and AI tools
- Supports topic-specific glossaries for different content types
- Enterprise-quality brand control at affordable pricing
- 10-day full-featured Premium trial with no credit card required
- Real-time alerts highlight specific text parts needing revision
- Ensures correct spelling of product names and technical terms
Textok cons
- Only works in English, no multilingual support
- Free plan limited to 1 custom tone of voice guide
- Free plan allows only up to 2 custom glossaries
- AI text generation only available on paid plans
- Professional plan capped at 3 custom tone guides and 6 glossaries
- Premium plan at $96/month may be expensive for small businesses
- Requires at least 5,000 characters of sample text for Guide Builder
- Rebranded from Textok to Writitude causing potential confusion
Frequently asked questions about Textok
What is Textok/Writitude and what does it do?
Textok (now rebranded as Writitude) is a SaaS platform that automates brand tone of voice and writing guidelines. It allows businesses to create custom text-writing guidelines including tone, style, spelling, and inclusivity rules, share them with content writers, and ensure compliance with one click. The platform detects tone in pasted text, provides rewriting prompts, and generates AI-authored copy in the desired brand tone.
How many parameters can I customize for my brand voice?
Writitude offers over 100 customizable parameters to precisely define your brand voice. These cover emotionality, rhythm, formality, assertiveness, inclusivity rules, capitalization, emoji usage, sentence structure, readability, flow, and emotions in text. You can go beyond generic descriptors like 'friendly' or 'professional' and sculpt a nuanced, unique brand voice.
What is the difference between Guide Builder and Wizard?
The Guide Builder automatically analyzes sample texts (at least 5,000 characters) to identify your brand's key stylistic elements and generates a structured style guide. The Wizard allows you to manually make foundational decisions about emotional and attitudinal characteristics like formality, warmth, humor, or assertiveness, which you can then refine. Guide Builder is for those who have sample content; Wizard is for those who prefer hands-on control.
Does Writitude work with AI tools and generators?
Yes, Writitude is specifically designed to work with AI tools. It acts as a bridge between AI-generated texts and your brand's unique needs, providing AI-powered editing to assist in better writing. You can generate text in your chosen tone of voice with AI on paid plans, and the platform ensures AI outputs stay perfectly aligned with your 100+ brand voice parameters.
What languages does Textok/Writitude support?
Writitude currently works only in English. The platform does not yet support multilingual content creation or analysis in other languages.
How do glossaries work in Writitude?
Writitude allows you to create custom glossaries of 'no-go words' (terms to avoid in all communications) and 'must-have words' (keywords that align with your marketing strategy or brand values). You can create topic-specific glossaries, ensure correct spelling of product names and technical terms, and manage them with ease. The free plan includes up to 2 custom glossaries, Professional up to 6, and Premium up to 20.
How does real-time brand voice feedback work?
When writers use Writitude, the platform provides real-time alerts that catch brand voice and style mistakes as they happen, not after submission. It highlights specific parts of the text that need revision to better align with your guidelines. This empowers writers to learn and self-correct instantly, reducing revision cycles by 60% while maintaining perfect consistency.
Can I manage multiple brand voices in one account?
Yes, Writitude supports managing content creation for multiple brands in one platform. You can switch between 20+ guides instantly without confusion. The free plan allows 1 custom tone guide, Professional allows up to 3, and Premium allows up to 10 custom tone and style guides, all manageable from one account.
Is there a free trial or free plan available?
Yes, Writitude offers both a free perpetual plan and a 10-day full-featured Premium trial with no credit card required. The free plan includes basic functionality, 1 custom tone guide, up to 2 glossaries, unlimited tone matcher and text analyzer use, and access to predefined glossaries. The Premium trial gives you full access to all premium features for 10 days.
Who is Writitude best suited for?
Writitude is built for lean teams without a 50-person content department or $500K software budget. It's ideal for marketing & sales professionals, PR & communications teams, copywriters, B2B enterprises, agencies managing multiple clients, HR teams, educators, and anyone working with human or AI writers who needs enterprise-quality brand control. It's especially valuable for teams managing content across multiple brands or dealing with inconsistent freelancer quality.