Toma.so
Toma.so.so is an AI platform for automotive dealerships, offering advanced AI tools for scheduling, customer engagement, and performance optimization.
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What is Toma.so?
Toma.so is an AI automation platform designed specifically for automotive dealerships that provides voice AI agents to handle customer calls 24/7. The platform automates dealership operations by responding to customer and sales calls, scheduling service appointments, handling parts orders, and answering sales questions without requiring additional staff hiring or training.
Key features include booking and managing service appointments, checking open recalls, handling parts orders, answering sales questions, managing follow-up processes for calls needing human assistance, call transcription and intelligence, human escalation ('Ask-a-Human'), customizable workflow automation, and integration with dealership software/DMS platforms. The AI communicates across voice, web chat, and SMS channels.
Toma.so's onboarding process involves training on a dealer's customer calls for one to two weeks to give the AI context about specific promotions, services, and business operations. After training, the Toma.so AI starts taking calls and hands off to human employees when stumped, with those handoff calls analyzed to reinforce the AI model.
The tool is for automotive dealerships looking to automate inbound service calls, reduce missed calls, eliminate voicemails, prevent staff burnout, and recover revenue from lost calls. Toma.so is already in use at more than 100 dealerships around the country and has helped dealerships handle millions of call minutes and recover millions in revenue since launch less than a year and a half ago.
Toma.so pricing
Pricing model: Free
Toma operates a subscription model with monthly billing. Pricing is not publicly disclosed and dealers must contact Toma for personalized demo and pricing. As AI agents handle more parts of a dealership's operations, dealers pay for those extra capabilities. The pricing appears to be based on a monthly subscription fee with minute usage allowance included, plus agent cost per minute. No free tier is available, but there is no credit card required to start.
Toma.so pros
- Handles 100% of dealership calls including service, sales, and parts
- Booked nearly 150 appointments in 14 days at one Honda dealership
- 83% of all calls resolved without transfer to human staff
- Available 24/7 with no wait times for customers
- Eliminates voicemails, missed calls, and staff burnout entirely
- Trains on dealership-specific calls for personalized responses
- Adapts to unique promotions and services for each dealership
- Integrates with existing dealership software and DMS platforms
- Communicates across voice, web chat, and SMS channels
- Includes call transcription and intelligence features
- Offers human escalation when AI gets stumped
- Handles millions of call minutes for dealerships nationwide
- Recovers millions in revenue from previously lost calls
- Used by over 100 dealerships across the country
- No additional staff training or hiring required
- Standardizes customer interaction processes regardless of demand
- Analyzes handoff calls to continuously improve AI model
Toma.so cons
- Requires 1-2 weeks onboarding training period before full deployment
- Subscription model costs increase with extra capabilities
- No publicly available free tier mentioned
- Specific pricing details not disclosed publicly
- Primarily designed only for automotive dealerships
- May not handle completely unique or complex inquiries without human transfer
- .Deployment focused on US car dealerships initially
- Requires access to dealership's customer call history for training
Frequently asked questions about Toma.so
What does Toma's AI voice agent do for car dealerships?
Toma's AI helps customers schedule service appointments, handle parts orders, answer sales questions, check open recalls, and manage the follow-up process for calls that need to be handled by a human. It answers 100% of dealership calls across voice, web chat, and SMS channels.
How long does it take to onboard Toma at my dealership?
Toma's onboarding process involves training on the dealership's customer calls for a week or two to give the AI context about specific promotions, services, and operations. After this initial training phase, the Toma AI starts taking calls.
What happens when the AI gets stumped on a call?
The Toma AI hands off to human employees when it gets stumped. These handoff calls are analyzed to reinforce the AI model to better help that specific dealership in the future.
How many dealerships currently use Toma?
Toma is already in use at more than 100 dealerships around the country and has helped dealerships handle millions of call minutes since launching less than a year and a half ago.
What resolution rate does Toma achieve for dealership calls?
At one Honda dealership, Toma achieved 83% of ALL calls resolved without a transfer in just 14 days, with 236 inbound calls automated and 145 appointments booked.
Does Toma integrate with existing dealership software?
Yes, Toma integrates with dealership software and DMS (Dealer Management System) platforms, allowing seamless connection with existing dealership operations.
What communication channels does Toma support?
Toma manages communications across voice, web chat, and SMS, providing consistent customer service across multiple channels.
Is there a free trial or free tier for Toma?
Toma does not have a publicly available free tier. The platform operates on a subscription model, and dealers must contact Toma to get a personalized demo and pricing information.
How does Toma pricing work?
Toma operates a subscription model where dealers pay for extra capabilities as the AI agents handle more parts of the dealership's operations. Specific pricing details are not publicly disclosed and require contacting Toma for a personalized quote.
Can Toma handle dealership-specific promotions and services?
Yes, Toma's AI is trained on each dealership's specific customer calls, allowing it to adapt to unique needs and promotions. This personalization ensures the AI can handle sales questions about specific promotions and service inquiries with ease.