Trendata
Trendata offers an AI-driven market intelligence platform that provides actionable insights and advanced analytics. This platform aims to e...
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What is Trendata?
Trendata is an AI-driven market intelligence platform that provides real-time and predictive insights about market demand, consumer needs, and brand position. By analyzing 5 billion daily search queries from 4.9 billion people worldwide, Trendata observes actual behavioral data instead of relying on surveys, panels, or syndicated data. The platform forecasts market opportunities up to 12 months ahead with 85% accuracy, enabling businesses to act before market shifts occur rather than reacting to them.
The platform offers three main perspectives: Market Insights (forecasting demand 12 months ahead, detecting market growth, and viewing real-time market demand by category and region), Product Insights (identifying trending products before they peak, revealing consumer preferences by product group and region, and exposing hidden pain points), and Brand Insights (tracking brand popularity and associations, identifying trending competitors, and monitoring competitive movement). Key features include Sage (an AI assistant that generates charts and insights through chat), Ask Anything (instant market answers), alerts for market movements, auto trends analysis, drill-down capabilities to every customer need, and the ability to pin insights to liveboards for continuous viewing.
Trendata is designed for startups and enterprises across various roles including R&D teams developing innovative products, marketers ensuring initiatives are on point, product developers boosting their process with market trends, category managers optimizing product assortment, and business leaders making informed decisions to grow every aspect of their business. The platform serves companies like DSM and Wastoren, helping them achieve outcomes like 75% turnover increases through data-driven insights.
Trendata pricing
Pricing model: Paid
Trendata Insights offers two main plans: €750/month for 3 categories or €250/month per product category. Custom Insights are available with custom pricing tailored to specific needs. The Custom Insights plan includes the Market Intelligence Platform, Contextual Market Insights, Insights Consultancy, DFY (Done For You) Insights set-up, Assisted Onboarding, and Dedicated Support. There is no free tier mentioned on the website. For detailed pricing information, businesses must contact Trendata directly.
Trendata pros
- Analyzes 5 billion daily search queries for comprehensive data
- Forecasts market demand up to 12 months ahead with 85% accuracy
- Uses real-time behavioral data instead of surveys or panels
- No bias, no delay, no lies from observing actual orientation behavior
- Sage AI assistant generates charts through simple chat interface
- No tokens or technical prompts required for Sage
- Ask Anything feature provides instant market answers
- Alerts notify you when your market moves
- Auto trends analysis detects popularity shifts early
- Drill down to every customer need for deep insights
- Pin insights to liveboards for always-in-view access
- View insights by category, region, and city-by-city globally
- Download underlying raw data in multiple formats
- Five perspectives: Market, Product, Brand, plus alerts and liveboards
- Access insights without relying on syndicated data
- Contextual market insights with consultancy support
- Assisted onboarding and dedicated support included
- DFY (Done For You) insights set-up available
Trendata cons
- No free tier available - starts at €250/month per category
- Premium pricing at €750/month for 3 categories may be expensive for startups
- Custom insights require custom pricing negotiation
- Enterprise-focused pricing may not suit small businesses
- Minimum commitment of one product category at €250/month
- No self-service pricing table - requires contact for details
- Limited public information on exact feature differences between plans
- May require consultation for proper setup and customization
Frequently asked questions about Trendata
What is Trendata and what does it do?
Trendata is an AI-driven market intelligence platform that provides real-time and predictive insights about market demand, consumer needs, and brand position. It analyzes 5 billion daily search queries from 4.9 billion people worldwide to observe actual behavioral data, forecasting market opportunities up to 12 months ahead with 85% accuracy.
How does Trendata collect its data?
Trendata doesn't ask through surveys or panels - it observes. The platform captures real-time orientation behavior from 4.9 billion people worldwide by analyzing 5 billion daily search queries. This provides complete and unbiased insights into customer movement and preferences without relying on syndicated data, surveys, panels, or transactions.
What is Sage and how does it work?
Sage is Trendata's personal AI assistant built into the platform. It generates charts and insights in seconds through a simple chat interface. Users just type what they want to know without needing tokens or technical prompts. Sage helps both beginners and power users move faster, with all data and charts adjusting automatically based on selections.
What accuracy does Trendata's 12-month forecast have?
Trendata forecasts what people will want up to 12 months ahead with 85% accuracy. This allows businesses to be first to spot shifts in demand, see the future first, uncover opportunities, and reduce risk and time investments.
What are the three perspectives Trendata offers?
Trendata offers Market Insights (forecast demand 12 months ahead, market demand by category/region, market growth detection), Product Insights (trending products before they peak, consumer preferences by product group/region, pain points exposure), and Brand Insights (brand popularity & associations, trending competitors, competitive movement tracking).
How do I set up alerts in Trendata?
To set up alerts, choose a metric from the top left of your dashboard or create one yourself. Hover over the section to see a bell icon, then click it to open a pop-up. You can set two types of alerts: threshold alerts (trigger when market share drops below a specific percentage or market shrinks by more than a set amount) and other KPI alerts to stay ahead of market trends.
How can I download the underlying data from Trendata?
When viewing a graph on the platform, click the three dots at the top right corner to open a menu. Find the 'Download' option and choose the format that best suits your needs. Downloading raw data enables enhanced personalization and deeper analysis of the underlying data.
What is Explore Your Trends feature?
Explore Your Trends lets you put insights that matter most to you right on your homepage. You can track last month's search volume for specific products, monitor trending brands, or keep an eye on top-performing regions. You choose which key metrics to display for a quick overview of what matters to your business.
Who is Trendata for and which roles benefit?
Trendata empowers everyone in an organization including R&D teams (real-time insights into consumer needs for innovative products), marketers (ensuring initiatives are on point), product developers (boosting process with market trends and customer needs), category managers (optimizing product assortment and inventory), and business leaders (growing revenue and maximizing profits through comprehensive market analysis).
How do I access and log in to Trendata?
Accessing Trendata is simple: go to insights.trendata.io and log in using your email address and assigned password. Click 'Login' to enter the platform. Once inside, you land on the homepage - your central hub for instant market intelligence with Sage AI assistant and all your market insights.