Truata Calibrate
Use privacy-protected data to drive growth while complying with data protection standards.. [Contact for Pricing]
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What is Truata Calibrate?
Truata Calibrate is a privacy-enhancing software solution that enables organizations to objectively quantify data privacy risks at scale within their own data environment. The software uses proprietary patent-pending Fingerprint technology to conduct statistical privacy risk analyses, identifying both direct and indirect identifiers as defined by GDPR and CCPA. It recommends targeted actions to mitigate risks and seamlessly transforms personal data into a safer, more compliant resource while preserving analytical utility.
Key features include automated and comprehensive privacy risk assessments with dynamic risk scoring, comprehensive risk reports with standardized risk rankings for regulatory compliance, privacy-utility impact simulations that show dynamic recommendations before implementing mitigation, and cloud-native deployment for centralized data privacy management. The platform provides data utility impact analysis for recommended mitigation actions and creates an auditable trail of compliance through intelligent automation via a centralized dashboard.
Truata Calibrate is designed for enterprises and organizations that need to comply with data privacy regulations like GDPR and CCPA while still deriving valuable analytical insights from their data. It is particularly suitable for data analytics teams, privacy officers, data science teams, and businesses in energy, retail, finance, smart cities, analytics, and insurance sectors that want to unlock the power of their data while protecting customer privacy and maintaining regulatory compliance.
Truata Calibrate pricing
Pricing model: Freemium
Truata Calibrate offers a free trial and proof of concept trials for new users to explore features. Enterprise pricing is available through contact with sales (custom pricing based on organization size and specific needs). Some sources indicate a default plan at approximately $4.99 per user per month, though this appears to be from third-party listings. The platform does not have a publicly公布的 free tier for ongoing use - it operates primarily on an enterprise/custom pricing model with trial availability.
Truata Calibrate pros
- Objectively quantifies data privacy risks at scale within your own data environment
- Patent-pending Fingerprint technology for precise risk identification
- Automated comprehensive risk-scoring assessment for datasets of any size
- Identifies both direct and indirect GDPR/CCPA personal data identifiers
- Transforms data based on business scenario context for safer use
- Provides data utility impact analysis before mitigation implementation
- Dynamic recommendations for data transformation and risk mitigation
- Cloud-native deployment integrates seamlessly with existing infrastructure
- Centralized dashboard for fast risk measurement and mitigation
- Standardized risk scores enable real-time GDPR compliance monitoring
- Creates auditable trail of compliance for regulatory requirements
- Forensically targeted de-identification reduces unnecessary data loss
- Simulates privacy-utility impact before executing risk mitigation
- Enables privacy-compliant data pipelines at speed
- Maximizes data analytical utility while minimizing privacy regulatory risk
- Independent anonymization and analysis without data leaving your environment
Truata Calibrate cons
- Pricing appears exorbitant according to user reviews
- Custom enterprise pricing requires contacting sales (no public pricing)
- Limited public information about free tier availability
- May have learning curve for non-technical users
- General availability release was delayed (originally scheduled December 2020)
- Primarily enterprise-focused, may not suit small businesses
- Limited independent user reviews available online
- Requires cloud deployment infrastructure
- Patent-pending technology not yet fully proven long-term
Frequently asked questions about Truata Calibrate
What is Truata Calibrate?
Truata Calibrate is a privacy-enhancing software solution that enables organizations to objectively quantify data privacy risks at scale. The software recommends actions to mitigate those risks and seamlessly transforms personal data into a safer and more compliant resource. It is built specifically to enable companies to derive richer analytical insights that drive growth without compromising on consumer privacy.
How does the Fingerprint technology work?
Truata Calibrate uses proprietary patent-pending Fingerprint technology to conduct statistical privacy risk analyses on your data. It identifies both direct and indirect risks, provides standardized risk scores for GDPR compliance in real-time, and pinpoints attributes within a dataset that would identify an individual either by themselves or in combination with other data.
Is Truata Calibrate GDPR compliant?
Yes, Truata Calibrate enables organizations to maintain compliance with GDPR in real-time through standardized risk scores. The platform highlights personal data as defined by GDPR and CCPA, provides comprehensive risk reports and standardized risk rankings to meet regulatory requirements, and was developed by a company that was one of the first in the EU to receive independently accredited ISO 27701 certification.
Does Truata Calibrate work with CCPA?
Yes, Truata Calibrate highlights personal data as defined by both GDPR and CCPA in the form of direct and indirect identifiers. The platform provides automated risk assessments that help organizations meet compliance requirements for both regulations.
Can I test Truata Calibrate before purchasing?
Yes, Truata Calibrate offers a free trial and proof of concept trials for new users. You can contact [email protected] to test-drive Truata Calibrate or book a 15-minute demo to learn how the software can help overcome critical data challenges.
Where is Truata Calibrate deployed?
Truata Calibrate is cloud-native software that can be deployed on cloud platforms seamlessly. It integrates into existing technology infrastructure for centralized data privacy management across business ecosystems. The solution allows organizations to measure and quantify data privacy risks within their own data environment.
What industries can use Truata Calibrate?
Truata Calibrate is suitable for multiple industries including energy, retail, data & analytics, finance, smart cities, analytics, and insurance. Any organization that needs to maximize data analytics utility while minimizing privacy regulation non-compliance risk can benefit from the platform.
How does Truata Calibrate preserve data utility?
Truata Calibrate delivers dynamic recommendations for data transformation and mitigates privacy risks in a targeted way to ensure maximum analytical utility is retained. It provides data utility impact analysis for recommended mitigation actions and simulates privacy-utility impact before implementing risk mitigation, allowing forensically targeted de-identification that reduces unnecessary data loss.
Who owns Truata?
Truata was founded in 2018 by Mastercard and IBM. In 2023, Mastercard acquired full ownership of Truata, with Truata continuing to operate as an independent entity. The company specializes in privacy-enhancing technologies for privacy risk assessment, de-identification, and true anonymization of data.
What support options are available for Truata Calibrate?
Truata provides email support at [email protected], chat support through the Privacy Enhanced Analytics Platform contact page, and phone support at +353 1 223 8502 or +44 28 2502 2714. Support is available during 9am to 5pm GMT on business days. You can also contact [email protected] for general inquiries and demo bookings.