Unbounce
Smart Copy is an AI powered copywriting and content generation tool from Unbounce. It is designed to help businesses create engaging and ef...
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What is Unbounce?
Smart Copy is Unbounce's AI copywriting assistant designed to help marketers, agencies, entrepreneurs, and small business professionals create, refine, and optimize landing page copy and marketing content. Built directly into the Unbounce landing page builder, it allows users to rewrite, expand, summarize, and remix existing copy directly within their landing page design, enabling faster launch times and more efficient editing workflows.
The tool offers over 45 powerful content templates covering everything from landing pages and digital ads to emails, taglines, blog ideas, social media posts, and product descriptions. Key features include the Expand function to build rough lines into complete paragraphs, Summarize to shorten wordy sections without losing meaning, Remix to get fresh takes on existing copy for testing new angles, and Next to generate follow-up sentences. Smart Copy also supports content creation via a Chrome extension and desktop app, works in over 30 languages, and allows users to set tone, audience, and keywords for personalized, brand-aligned output.
Smart Copy is ideal for marketers creating ad copy and email content, agencies building landing pages for clients, solopreneurs and startup founders who need persuasive marketing copy quickly, and any professional who writes emails, blogs, or social media posts. The AI is backed by GPT-3 technology and helps users avoid starting from a blank page while maintaining consistent brand voice across all channels.
Unbounce pricing
Pricing model: Paid
Smart Copy offers a Free Plan at $0/month with 10 credits per week (40 credits monthly) and 1 project included, no credit card required. The Essential Plan costs $19/month (or $9/month during promotions) with 200 credits per month and up to 3 projects. The Unlimited Plan costs $49/month with limitless content generation and unlimited projects. Smart Copy is also included free in 2023 for all Unbounce customers, and AI copywriting is included in Unbounce Build plan starting at $99/month ($74/month billed annually). Unlimited credits are only available on Essential and Unlimited paid plans.
Unbounce pros
- 45+ customizable templates for landing pages, ads, emails, taglines, and more
- Built directly into Unbounce builder for in-design copy refinement
- Expand feature turns rough drafts into complete paragraphs instantly
- Summarize function shortens wordy content while preserving meaning
- Remix feature generates fresh messaging angles for testing
- Next button automatically writes follow-up sentences
- Chrome extension works across Facebook, Gmail, Shopify, and other platforms
- Desktop app available for content creation outside the browser
- Supports over 30 languages including English, Spanish, French, German, and Chinese
- Set tone, audience, and keywords for personalized brand-aligned output
- No credit card required for free plan signup
- 10 credits per week on Free plan to generate content
- Projects feature tailors content to your company and brand messaging
- Unlimited credits available on Essential and Unlimited paid plans
- API access available upon request for integrations
- Works outside Unbounce for emails, blogs, social media, and any writing need
- Free hosting included with Unbounce plans that include Smart Copy
- 100+ landing page templates to pair with AI-generated copy
Unbounce cons
- Stand-alone Smart Copy product discontinued January 28, 2026
- Free plan limited to 10 credits per week and 1 project only
- Essential plan capped at 3 projects with 200 credits monthly
- Copy Insights in Smart Builder only provides headline recommendations, not full paragraphs
- API access requires manual request approval, not open access
- Paid Smart Copy plans cost $19/month (Essential) and $49/month (Unlimited)
- Password manager autofill issues can prevent login without password reset
- Firewalls or security systems may cause privacy errors when downloading desktop app
- Free plan users cannot access unlimited credits without upgrading
- Requires Unbounce account login to access Smart Copy within the builder
Frequently asked questions about Unbounce
Is Smart Copy part of a paid Unbounce subscription?
Yes; Smart Copy is available to all Unbounce customers for free in 2023. Smart Copy does offer paid plans which include more copywriting features, so you can upgrade if you wish to do so. The paid plans include unlimited credits and more projects beyond the Free plan limitations.
Can I use Smart Copy in Unbounce?
Yes! Smart Copy is available to use directly at app.unbounce.com. Navigate to your Unbounce app homepage and click the AI copywriting button on the left-hand side menu. Log in as usual, and the Smart Copy platform will appear directly in Unbounce. You can also access it by opening any Classic Builder page and double-clicking on a text box to show the Smart Copy AI Text icon.
What is a Project and how many can I create?
A Project provides Smart Copy with insight into your company and brand-related information such as your target audience or brand messaging. Creating your project during signup allows Smart Copy to better tailor content for your writing needs. Free plan users get 1 project only, Essential plan users get up to 3 projects, and Unlimited plan users can create an unlimited number of projects.
What are credits in Smart Copy?
With a Smart Copy Free Plan at $0/month, you receive 10 credits per week to generate content. You use a credit when clicking the Write More button to expand, remix, or write content. If you want unlimited credits, you can upgrade to an Essential or Unlimited Smart Copy plan. Essential gives 200 credits monthly and Unlimited provides limitless content generation.
What is the difference between Smart Copy and Copy Insights in Smart Builder?
Copy Insights is powered by Smart Copy and is an AI-powered tool that provides high-converting copy recommendations in Smart Builder. Currently, Copy Insights is only available in Smart Builder and provides headline recommendations alone, with paragraph and full-page copy recommendations coming soon. Smart Copy is a full AI-powered copywriting assistant that writes professional copy and can generate copy in-app or via Chrome extension for use in Smart Builder or anywhere else.
What languages does Smart Copy support?
Smart Copy can remix, rewrite, summarize, and provide copy suggestions in over 30 languages including English, Spanish, French, German, Portuguese, Chinese (Simplified), Croatian, Czech, Danish, Dutch, Bulgarian, Estonian, Finnish, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Romanian, Russian, Slovak, Slovenian, Swedish, Tagalog, Thai, Turkish, Ukrainian, and Vietnamese.
Can I use Smart Copy's Chrome Extension in Unbounce?
Yes. With any Smart Copy subscription, you can download the Smart Copy Chrome extension at no added cost. The extension allows you to remix, rewrite, summarize, and expand copy in any Unbounce landing page builder, including both Smart Builder and Classic Builder. You highlight text on your page and Smart Copy icons appear beside it for quick access to these features.
Does Smart Copy have an open API?
At this time, Smart Copy's API is not openly available but you can request access. In Smart Copy, select the Settings tab, click the API heading, and select the Request Access button. A form will appear where you can input your details and reasons for the API request. A member of the Smart Copy team will reach out with more details.
Where can I use Smart Copy outside of Unbounce?
Since Smart Copy is a separate product offering of Unbounce, you can use its features outside of Unbounce for any writing or content-related work such as writing emails, blogs, social media posts, and more. The Smart Copy web app offers multiple templates and tools to generate copy or remix existing copy. You can also download the Chrome extension to use it in platforms like Facebook, Gmail, and Shopify.
How do I upgrade my Smart Copy subscription?
To upgrade your Smart Copy subscription, choose a Smart Copy plan (Essential or Unlimited) and select the button at the bottom of the plan to sign up. Enter your credentials including first name, company name, email address, plan type, and password. Click Next, verify your email address with the 6-digit code from your inbox, then complete business information and click Finish. You can also upgrade by logging into your Unbounce account, going to Account Management, and selecting Subscriptions.