Veesual
Revolutionize online shopping with AI-driven virtual try-ons.. [Contact for Pricing]
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What is Veesual?
Veesual is an AI-powered virtual try-on platform designed specifically for fashion e-commerce brands and luxury maisons. It uses proprietary 2D generative AI technology to create Augmented Shopping Experiences that transform how online shoppers discover and visualize clothing items. The platform automatically adapts garments on models, allowing shoppers to see products on diverse models they identify with, style complete outfits, and create their own looks in real-time.
The platform offers three core solutions: Switch Model lets shoppers view products on models of various body types, ethnicities, and sizes; Look Inspiration displays complete styled outfits on real models or AI-generated mannequins to inspire purchases and increase average order value; and Mix&Match Styling empowers shoppers to create their own outfits interactively in real-time. The technology combines garment packshots with model pictures to generate endless outfit combinations without traditional photoshoots.
Veesual is built for fashion brands ranging from luxury maisons to children's fashion retailers and global e-commerce companies. It serves brands like EILEEN FISHER, Claudie Pierlot, Sergent Major, DPAM, La Redoute, and Gemo across Europe, the US, and Australia. The platform is particularly valuable for size-inclusive brands, luxury retailers seeking high-quality visuals, and any fashion e-commerce business looking to boost conversions, increase basket sizes, and reduce returns through enhanced shopper confidence.
The solution integrates with all leading CMS platforms via JavaScript integration, with essential features typically live in 4 weeks and full Augmented Shopping Experiences deployed in 6-8 weeks. It is mobile-first, responsive, and compatible with both Android and iOS app navigation, ensuring consistent experiences across devices.
Veesual pricing
Pricing model: Freemium
Veesual does not publish public pricing on its website. It operates on a B2B enterprise model requiring businesses to request a demo for custom pricing quotes. The platform is designed for fashion brands and luxury maisons rather than individual consumers. There is no free tier or freemium option available. Pricing is likely customized based on brand size, catalog volume, number of products, and specific solutions needed (Switch Model, Look Inspiration, Mix&Match Styling). The company raised $7.5M in Seed funding in April 2024 to support commercial rollout and US expansion.
Veesual pros
- Boosts conversion rates by 75% on average for engaged shoppers
- Increases average order value by more than 20%
- Reduces return rates through better fit visualization
- Eliminates need for costly photoshoots on multiple models
- Switch Model shows products on diverse, size-accurate models
- Look Inspiration drives cross-sell and higher basket sizes
- Mix&Match Styling enables real-time interactive outfit creation
- True-to-life looks on real models or AI-generated mannequins
- Smart merchandising rules optimize outfit recommendations for conversion
- Mobile-first design responsive across all devices
- 4-week integration for essential features
- Seamless JavaScript integration with any CMS platform
- Customizable UX/UI to match each brand's look and feel
- Scalable solution for global brands across US, Europe, Australia
- Precise sizing data helps customers predict fit accurately
- Size-inclusive experience helps all customers find their fit
Veesual cons
- No public pricing - requires demo request for custom quotes
- No free tier available for small businesses or testing
- 6-8 weeks full integration time may be slow for some brands
- Effectiveness depends heavily on quality of retailer image inputs
- Initial setup and customization requires technical knowledge
- Virtual try-on cannot fully replicate physical fitting experience
- B2B enterprise focus may not suit small independent retailers
- Limited to 2D images currently, 3D/videos still in roadmap
Frequently asked questions about Veesual
What is Veesual and how does its technology work?
Veesual helps fashion brands and luxury maisons enrich their customer journey with new and engaging Augmented Shopping Experiences powered by dynamic images generated by Veesual's proprietary AI-based generation technology. The platform uses a 2D-based Image Generation Engine (IGT) specifically designed for fashion brands to deliver high-quality imagery at scale, adapting several pieces of clothing on any model with natural renderings and precise fitting.
How does Veesual help in boosting online sales?
Veesual impacts the 3 main eCommerce KPIs: conversion rate, average order value, and returns. Helping shoppers see clothing pieces boosts conversion, while Look Inspiration increases AOV with complete outfit recommendations. Empowering shoppers to see clothing worn by different models in different sizes increases conversion and reduces returns. Partners have seen 75% average increase in conversion rate and more than 20% increase in average order value for shoppers who engaged with Veesual solutions.
Can we customize the appearance and functionality of Veesual to match our brand?
Yes, each experience is customizable to the look and feel of each brand, and the UX/UI can be adapted to each brand's specific requirements. Brands can also integrate their own merchandising logic to align with their strategy alongside Veesual's smart merchandising rules.
Is Veesual compatible with different mobile devices and browsers?
Veesual's Augmented Shopping Experiences are built mobile-first, responsive, and compatible with app navigation on both Android and iOS platforms, ensuring a consistent experience across all devices.
How easy is it to integrate Veesual into our existing e-commerce platform?
Veesual's Augmented Shopping Experience seamlessly integrates with any CMS thanks to a JavaScript integration. The platform integrates with all leading CMS in the market, with essential features typically live in 4 weeks and full Augmented Shopping Experiences deployed in 6-8 weeks.
What models can shoppers choose from with Switch Model?
Shoppers can choose from diverse models of various morphologies, body types, sizes, and ethnicities that they identify with. Brands select real models or AI-generated mannequins captured front and back in underwear to represent their audience, enabling size-inclusive shopping experiences that help customers predict how clothing will fit them.
What is the difference between Look Inspiration and traditional Shop the Look?
Traditional Shop the Look sections often underperform and isolated packshots fail to engage shoppers or help them visualize outfits. Veesual's On-Model Look Inspirations transforms product discovery by showcasing full outfits on real models, driving engagement, confidence, and higher basket sizes with true-to-life looks that help shoppers connect with the brand.
How long does it take to see results after implementing Veesual?
While integration takes 4 weeks for essential features and 6-8 weeks for full deployment, the impact on KPIs is measured immediately after the Shopping Experience goes live. Partner brands have reported 75% average increase in conversion rate and more than 20% increase in average order value for shoppers who engaged with Veesual solutions.
What types of fashion brands is Veesual best suited for?
Veesual serves luxury maisons seeking high-quality visuals, children's fashion retailers making outfit creation fun for parents, size-inclusive brands like EILEEN FISHER, and global brands needing to scale e-commerce with diverse models and precise sizing. Current clients include premium brands (Claudie Pierlot), kids fashion (Sergent Major, DPAM), and popular fashion (La Redoute, Gemo).
Does Veesual support 3D models or video content?
Currently, Veesual starts with 2D images and automatically turns product images into short, engaging videos. The company's roadmap includes 3D, videos, real-time experiences, and use cases in advertising, with their long-term vision being able to modify any attributes on images to make them more engaging to targeted audiences.