WhatColors
WhatColors is an artificial intelligence-driven tool designed for personal color analysis. The tool's primary function is to simplify the p...
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What is WhatColors?
My Color Analysis AI is an AI-powered personal color analysis tool that helps users identify the colors that best suit their natural features. It offers a seasonal color palette based on a selfie, plus an alternative quiz-based path for people who do not want to upload a photo.
The tool is positioned as a fast, accessible alternative to traditional in-person color analysis. The website says results can come in less than 60 seconds for AI analysis, while the professional service delivers results within 24 hours.
It is designed to help with wardrobe, makeup, hair color, and general styling decisions. The site emphasizes personalized recommendations, digital color draping, and shopping support so users can make more confident choices.
The product is aimed at people who care about style optimization, including everyday shoppers, fashion lovers, makeup users, and people exploring personal color seasons. It also speaks to users who want a lower-cost alternative to traditional expert consultations.
WhatColors pricing
Pricing model: Freemium
The website presents a free AI color analysis option and a free download iOS app with optional Pro features. It also offers a Professional analysis for $39, which includes professional photo analysis by expert color analysts, a digital color palette with 35 colors, personalized makeup recommendations, outfit recommendations selected from preferred brands, secure payment, and a money-back guarantee. The site says this professional service returns results in 24 hours and positions it as much cheaper than in-person consultations, which it says average $450 in the United States.
WhatColors pros
- Fast selfie-based analysis
- Results in under 60 seconds
- Free AI color analysis
- Seasonal color palette output
- No special equipment needed
- Natural daylight guidance
- Digital color draping
- Personalized clothing colors
- Makeup shade recommendations
- Hair color recommendations
- Virtual makeup try-on
- Virtual hair color try-on
- Season-matched outfit ideas
- 2-minute no-photo quiz
- Professional analyst option
- 24-hour turnaround for paid analysis
- Money-back guarantee
- Customizable digital palettes
- Mobile app access
- Shopping companion features
WhatColors cons
- Requires a clear selfie for best results
- Natural daylight is needed for accuracy
- Filters can reduce result quality
- Heavy makeup should be avoided
- Some users may get mixed seasonal results
- Quiz is less detailed than photo analysis
- Professional analysis costs extra
- Best mobile features require iOS 17.5+
- Paid plan details are limited on the homepage
- No desktop app is mentioned
Frequently asked questions about WhatColors
How does the AI color analysis work?
You upload a clear selfie taken in natural lighting, and the AI analyzes your skin undertone, contrast levels, and overall harmony to determine your seasonal color type. After that, it generates custom palettes and recommendations based on your coloring.
What do I get from the analysis?
The analysis includes your seasonal color type, 120 personalized clothing colors, 170 makeup shades, and 180 hair colors. It also provides clothing, accessory, and makeup recommendations, plus digital color draping so you can visualize how colors look on you.
How accurate is the result?
The website says the AI is highly accurate when used correctly, especially with a clear selfie in natural daylight and no filters. It also says the system has been trained on thousands of professional color analyses and is continuously refined.
What if my results change from one photo to another?
The site says this usually means your coloring falls between two seasonal types, which is normal. It recommends taking multiple photos in natural lighting and using the one that best reflects your natural coloring.
Can I use the tool without taking a photo?
Yes. The website offers an interactive quiz that determines your seasonal color type without requiring a photo. It takes about 2 minutes, gives instant results, and is designed for users who want a simpler entry point.
Can I customize my palette?
Yes. The site says the digital palettes are fully customizable, allowing you to add colors you like, build combinations for a capsule wardrobe, and generate palettes from photos of your existing clothes. Premium users can save multiple custom palettes.
How is this different from traditional color analysis?
Traditional color analysis usually requires in-person draping with fabric swatches, which is more expensive and time-consuming. This tool gives instant AI-driven results, digital draping, and styling recommendations that you can access from your device.
Do I need special lighting or equipment?
No special equipment is required. The site says a smartphone or camera is enough, as long as the selfie is clear and taken in natural daylight. It also advises avoiding artificial lighting, filters, and heavy makeup.
Can I use the app while shopping?
Yes. The website says the mobile app can help you scan clothes while shopping to check whether colors match your palette. It also supports virtual wardrobe planning so you can coordinate new purchases with existing clothes.
What is included in the professional paid option?
The Professional option costs $39 and includes a professional photo analysis by expert color analysts, a 35-color digital palette, personalized makeup recommendations, outfit recommendations based on your preferred brands, secure payment, and a money-back guarantee.