ZEPIC
Revolutionizes marketing with AI-driven automation and omnichannel engagement.. [Freemium]
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What is ZEPIC?
ZEPIC is an AI-infused Composable Marketing OS that unifies customer data and channels to run cross-channel personalized campaigns. It combines the engagement capabilities of Customer Engagement Platforms, the data intelligence of CDPs, marketing automation, and AI into one unified platform. The platform unifies customer, order, product, review, booking, and inventory data from 50+ tools including Shopify, CRMs, and loyalty apps to create a 360-degree customer view.
Key features include built-in CDP for real-time customer data unification, micro-segmentation with advanced filters, omnichannel engagement across Email, WhatsApp, and Instagram, a Team Inbox for unified conversation management, AI-powered content generation and segment discovery with Zenie AI engine, real-time analytics dashboards with earn-per-send metrics, custom event tracking via APIs, and dynamic workflows with visual workflow builder. The platform captures conversations from Instagram DMs and WhatsApp into one inbox and tracks anonymous website visitors into profiles.
ZEPIC is designed for D2C brands, e-commerce businesses, omnichannel retailers, and marketing teams who need hyper-personalized customer engagement without martech bloat. It serves businesses of all sizes from 2-10 employees to 501-1,000 employees across 10+ countries. The platform is trusted by 100+ brands and 1,000+ marketers including Tourism Fiji, Cybele Store, Earthy Origins, and Nature4Nature for cart recovery, customer journey automation, and revenue-driven campaigns.
ZEPIC pricing
Pricing model: Freemium
ZEPIC offers a cardless 14-day free trial with no credit card required. Pricing starts at $0/month for Starter plan (100 credits, Standard Objects, 360-degree Customer View, Segmentation, Data Mapping, Import Files, REST APIs, Visual Workflow Builder, Conditional Splits). Growth plan is $35/month (500 credits, Pre-built Segments, Custom Events, Web Activities Tracking, Customised Data Sync, Webhooks, Transformation Functions, Pre-built Ecommerce Workflows). Pro plan is $394/month (5000 credits, up to 20 Custom Objects, Identity Resolution, Object Associations, Web Visitors Anonymous Tracking, Data Filtering, Destination Connectors, Workflows based on any object). The platform uses usage-based billing where you pay for what you use, not for what you store. Starting price is $119/month according to some sources.
ZEPIC pros
- 14-day cardless free trial with no credit card required
- Built-in CDP creates 360-degree customer view without black box
- Unifies data from 50+ tools including Shopify, CRMs, and POS
- Omnichannel engagement across Email, WhatsApp, and Instagram
- Zenie AI engine automates content generation and segment discovery
- Team Inbox unifies WhatsApp and Instagram conversations in one place
- 4X higher anonymous visitor tracking into profiles
- 70% higher messaging-led outcomes with real-time data
- Pay for what you use with usage-based billing model
- Setup in hours with 3 weeks fastest time to value
- Custom event tracking APIs for add_to_cart and custom actions
- Dynamic segments that update based on real-time actions
- Earn-per-send metrics tie campaigns directly to revenue
- Over 100 million profitable moments discovered across touchpoints
- Pre-built ecommerce workflows for abandoned cart recovery
- Identity resolution unifies users across devices and channels
- Web SDK automatically captures page visits and form submissions
ZEPIC cons
- Starting at $119/month which may be expensive for very small businesses
- Primarily focused on D2C and e-commerce use cases
- Limited to Email, WhatsApp, and Instagram channels
- Newer platform launched in mid-2024 with smaller community
- Usage-based pricing can be complex to estimate costs
- Requires Web SDK integration for full event tracking capabilities
- Custom objects limited to 20 on Pro plan
- Credit-based system may confuse users new to usage-based billing
Frequently asked questions about ZEPIC
What is ZEPIC?
ZEPIC is an AI-infused Composable Marketing OS that unifies customer data and channels to run cross-channel personalized campaigns. It combines Customer Engagement Platform capabilities, CDP data intelligence, marketing automation, and AI into one platform. ZEPIC unifies customer, order, product, review, and booking data from 50+ tools to create a 360-degree customer view and enables engagement across Email, WhatsApp, and Instagram.
Is there a free trial available?
Yes, ZEPIC offers a cardless 14-day free trial with no credit card required. This trial allows users to explore the platform's full suite of AI-powered features, user-friendly interface, and customer engagement tools risk-free. The trial is designed to make ZEPIC accessible to every marketer regardless of business size.
What channels does ZEPIC support?
ZEPIC supports omnichannel engagement across Email, WhatsApp, and Instagram. For WhatsApp, it offers bulk messaging and personalized campaigns. For Instagram, it captures intent from DMs, comments, and story reactions. For Email, it enables razor-sharp segmentation and custom objects for 1:1 personalization at scale. The Team Inbox feature unifies conversations from WhatsApp and Instagram into one interface.
What integrations does ZEPIC offer?
ZEPIC connects with 50+ tools including Shopify, WooCommerce, Magento, Loyalty Lion, Yotpo, Stamped, Judgeme, Square, Lightspeed, Chargebee, ClickPost, Zendesk, Freshdesk, Intercom, Kustomer, Hubspot, Freshsales, Zoho CRM, Pipedrive, and Active Campaign. It also supports Webhook and SDK integrations for custom connections. The platform unifies data from both online and offline sources for D2C and omnichannel businesses.
How does ZEPIC's AI work?
ZEPIC's Zenie AI engine shows up where most needed for data mapping, campaign creation, segment discovery, orchestration, and responses. The AI generates content, builds segments, and creates flows based on desired outcomes. It detects loyalty intent from orders, reviews, and conversations—not just purchase history—to create powerful campaign nudges. The AI makes data mapping, campaign creation, and responses more intelligent without requiring tech skills.
What is the built-in CDP feature?
ZEPIC's built-in CDP turns fragmented data and integrates data from 50+ tools to create a comprehensive 360-degree view of each customer. It provides real-time tracking and unified profiles ensuring up-to-date information. The CDP models business data with customers, orders, products, reviews, tickets, and inventory. Unlike black box solutions, ZEPIC's CDP allows you to see and use your data with complete transparency.
How does pricing work?
ZEPIC uses usage-based billing where you pay for what you use, not for what you store. The platform scales when you scale without burning your pocket. You can use ZEPIC as a one-channel army or omnichannel engine. Plans include Starter ($0/month with 100 credits), Growth ($35/month with 500 credits), and Pro ($394/month with 5000 credits). Credits are used for sends and engagement activities.
What APIs does ZEPIC support?
ZEPIC provides robust APIs for capturing and managing events and user identities after Web SDK integration. Default Event Capture automatically tracks page visits and form submissions with email addresses. Custom Event Tracking via zepic.track() monitors specific actions like add_to_cart with event data. Identity APIs via zepic.identify() associate user identifiers like emails with additional attributes like name and company.
Who is ZEPIC for?
ZEPIC is for D2C brands, e-commerce businesses, omnichannel retailers, and marketing teams who need hyper-personalized customer engagement without martech bloat. It serves businesses of all sizes from 2-10 employees to 501-1,000 employees. The platform is trusted by 100+ brands across 10+ countries including Tourism Fiji, Cybele Store, Earthy Origins, Nature4Nature, Kasuti Kavana, and Oud Story for customer journey automation and revenue-driven campaigns.
How fast is setup and time to value?
ZEPIC offers the fastest time to value with zero-lag setup in just 3 weeks. Customers can set up in hours and onboard in minutes while launching profitable campaigns from Day-0. Some customers went from zero automation to managing complete customer journeys via WhatsApp in under 2 hours. The platform is ready in minutes with the 14-day free trial, and customers like Nature4Nature saw over 100X ROI for some campaigns.