Clipto
natural language search over terabytes of media
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What is Clipto?
Clipto is a local AI media search and transcription tool for Mac that turns audio and video into searchable knowledge. Its main promise is to help you find exact moments in your media library using plain English queries instead of scrubbing through files manually.
The website emphasizes fully local processing, so media stays on your Mac rather than being uploaded to the cloud. It is optimized for Apple Silicon Macs, especially M1+ machines with 24GB+ memory and macOS 15+.
Clipto supports searching by people, actions, dialogue, and scenes. That means you can look for a person’s name, a moment like a handshake, a quoted phrase, or an environment such as a city at night.
It is aimed at creators and professionals who deal with large media libraries, including filmmakers, photographers, editors, marketers, and teams that need to organize and retrieve clips quickly. The site also positions it as useful for knowledge management and creative workflows.
Clipto pricing
Pricing model: Freemium
Clipto offers a 7-day free trial with Premium access, unlimited usage, and full access to all 4 tools. The pricing page lists a yearly plan at $8.99 per month billed annually ($107.88/year) after the trial, and a monthly plan at $9.99 for the first month after the trial, then $24.99/month afterward. The plans include unlimited video and audio search, automatic speech transcription, automatic people tagging, support for 99+ languages, analysis of videos up to 6 hours long, and access to advanced models.
Clipto pros
- Fully local processing
- No cloud uploads
- Natural-language search
- Search by people
- Search by actions
- Search by dialogue
- Search by scenes
- Jump to exact timecodes
- Automatic tagging
- Handles large media libraries
- Useful for creators
- Useful for teams
- Built for Mac
- Optimized for Apple Silicon
- Searches terabytes of media
- Works across audio and video
- Helps organize messy archives
- Speeds up clip retrieval
Clipto cons
- Mac-only on the website
- Requires M1+ Mac hardware
- Requires 24GB+ memory
- Requires macOS 15+
- Not positioned as cross-platform
- Depends on local storage space
- Best suited to large media collections
- Search quality may vary by media quality
- Not designed as a general note app
Frequently asked questions about Clipto
What does Clipto do?
Clipto turns audio and video into searchable knowledge. On the website, it is described as a fully local AI tool that lets you search media in plain English and jump straight to exact moments instead of manually scrubbing through files.
How does Clipto search media?
Clipto lets you search by people, actions, dialogue, and scenes. For example, you can search a person’s name, a moment like a handshake, a spoken line, or a visual setting such as a city at night, and Clipto will jump to matching moments.
Is Clipto cloud-based?
No. The website says it is fully local, with no cloud and no upload. That means the media stays on your Mac while Clipto analyzes and searches it locally.
What devices does Clipto support?
The homepage promotes Clipto for Mac and says it is optimized for Apple Silicon, specifically M1+ Macs with 24GB+ memory and macOS 15+.
What kind of users is Clipto for?
Clipto is aimed at people who work with large amounts of media every day, such as creators, photographers, filmmakers, editors, marketers, and teams that need to find clips quickly inside large archives.
Does Clipto support transcription?
Yes. The pricing and product pages list automatic speech transcription as a core feature. The website also highlights support for 99+ languages and up to 6-hour videos.
What is included in the free trial?
The site says there is a 7-day free trial with Premium access. It also says the trial gives you unlimited usage and access to all 4 tools, and you can cancel anytime.
How much does Clipto cost after the trial?
The yearly plan is shown at $8.99 per month billed annually, which totals $107.88 per year after the trial. The monthly option is shown as $9.99 for the first month after the trial, then $24.99 per month afterward.
Does Clipto support multilingual transcription?
Yes. The website says it supports 99+ languages, which is included in both the yearly and monthly plan details.
How long can Clipto analyze videos?
The pricing pages say Clipto can analyze videos up to 6 hours long. That limit is listed alongside the transcription, tagging, and advanced model access features.