Hotjar
Hotjar AI is a powerful tool that enables researchers to streamline their research process and generate insightful reports automatically. W...
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What is Hotjar?
Hotjar AI Surveys is an AI-powered survey tool that helps product teams, UX researchers, and marketers create and analyze user feedback surveys in seconds. Users simply type their research goal, and Hotjar AI instantly generates relevant survey questions without needing to know what to ask. The tool also offers 40+ free templates for creating surveys quickly. Once responses come in, Hotjar AI automatically analyzes open-ended text responses and generates comprehensive summary reports with actionable insights.
Key features include AI-generated survey questions based on user goals, AI-powered summary reports that include findings, supporting quotes, and next-step recommendations, sentiment analysis that categorizes responses as positive/neutral/negative, and automated tagging that detects recurring themes in responses. The tool supports on-site surveys that appear as popups or buttons during the user journey, link surveys sent via email, embedded surveys, and chooses from 40+ pre-defined languages. Survey types include button surveys, popover surveys, embedded surveys, and link surveys.
Hotjar AI Surveys is designed for product managers who need to understand user pain points, UX researchers conducting usability research, marketing teams testing new pages or features, and startups that need affordable user feedback tools. The free tier allows 20 monthly responses with 3 surveys, while paid plans offer unlimited responses and advanced features like automated tagging, Events API for custom targeting, and SAML SSO. The tool integrates with Hotjar's heatmaps and session recordings for a complete view of user behavior.
Hotjar pricing
Pricing model: Freemium
Basic (Free): $0 USD forever with 20 monthly responses, 3 surveys, 3 feedback widgets, Hotjar AI for Surveys (AI question generation and AI summary reports), 40+ languages, unlimited questions per survey, 40+ templates, and response filtering. Plus: $47 USD/month (was $59) with unlimited surveys and widgets, up to 250 monthly responses, Events API for custom user action targeting, Hotjar API access, SAML SSO, dedicated customer success manager, and full access to every feature. Business: €79/month with unlimited monthly responses, Identification API, removed Hotjar branding with custom colors, survey performance analytics, and custom integrations. Scale: Upon request with unlimited monthly responses, dedicated customer success manager, SAML SSO, and full feature access. All Ask plans include unlimited team members, 365 days data storage, and 30-day money-back guarantee. Plus includes Observe and Engage Basic.
Hotjar pros
- AI instantly generates survey questions from a simple goal description
- 40+ free survey templates for quick setup in seconds
- AI automatically analyzes open-ended responses and creates summary reports
- Summary reports include findings, quotes, and actionable next steps
- Sentiment analysis categorizes responses as positive, neutral, or negative
- Automated tagging detects recurring themes in responses
- 5x more responses on free plan compared to previous version
- 40+ pre-defined languages for global user feedback
- Unlimited questions per survey with no character limits
- On-site surveys appear as popups, buttons, embedded, or link surveys
- Can target surveys by page URL, device, user attributes, and timing
- Integration with Hotjar heatmaps and session recordings for context
- 30-day data storage on all plans including free tier
- Unlimited team members on all plans
- 30-day money-back guarantee on paid plans
Hotjar cons
- AI survey generation currently available only in English
- Sentiment analysis requires at least one short/long text question
- Automated tags only available on Business and Scale plans
- Free plan limited to 20 monthly responses
- Only 3 surveys allowed simultaneously on free plan
- Cannot create single survey with dynamic language adjustment
- Summary reports use only responses from last 30 days
- AI analysis toggle may be greyed out during processing
Frequently asked questions about Hotjar
How does Hotjar AI create survey questions?
Just enter your research goal in a short sentence describing what you want to accomplish, such as 'find out pain points in the checkout flow'. Hotjar AI instantly generates all relevant survey questions for you. You can also select from popular suggested goals. After generation, you can review and modify questions by adding, deleting, modifying, or re-ordering them before launching.
What does the AI summary report include?
The AI-generated summary report includes four sections: a high-level Summary of all important results, bullet-point Findings describing common themes in responses, relevant Quotes from users that support the findings, and actionable Next steps recommendations based on the findings. The report uses text responses from the last 30 days.
How do I enable sentiment analysis?
Open your survey Results page and make sure it has at least one short text or long text question. Switch the Sentiment toggle on. Your responses will be quickly analyzed and sentiment scores (positive, neutral, or negative) will be applied to each answer. You can filter results by sentiment and view sentiment breakdown by question.
What are automated tags and how do they work?
Automated tags help detect recurring themes in survey responses. You define tags (like 'bug' or 'feature request') or choose from a list of commonly used ones. AI then analyzes existing responses and applies your chosen tags automatically. New responses are tagged as they come in. This feature is available on Ask Business and Scale plans.
How many responses do I need for an AI summary report?
Your survey needs to have used long or short text question types and received at least 20 responses before you can generate an automated summary report. Click 'Generate report' to create the summary.
What survey types does Hotjar support?
Hotjar supports four survey types: Button surveys (appears as a clickable button), Popover surveys (popup that appears during user journey), Embedded surveys (embedded directly on your page), and Link surveys (shared via link or email). On-site surveys include button and popover types.
Can I use Hotjar AI Surveys in multiple languages?
Yes, Hotjar supports 40+ pre-defined languages for collecting feedback in your user's native language. However, each survey can only display in one language at a time. You cannot create a single survey that dynamically adjusts its language based on the user.
What question types enable AI features?
Only short text and long text question types enable sentiment analysis and automated tagging. Other question types like multiple choice, NPS, or rating scales do not support these AI analysis features.
How do I target who sees my survey?
You can target surveys by Devices (Desktop, Tablet, Mobile), Pages (specific URLs or JavaScript events), Users (based on user attributes you set up), and Traffic coverage (percentage of visitors). You can also set timing (immediately, with delay, when abandoning page, or after scrolling) and frequency (until response, once, or always).
What happens when I update an existing AI report?
When you generate a new updated report, it creates a fresh version based on text responses from the last 30 days. The previous version of the report won't be available after the update. The new report is saved and available for all team members.