Klaviyo SMS Assistant
Klaviyo SMS Assistant is an AI-driven tool that helps marketers create compliant text message copy quickly and easily using machine learning.
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What is Klaviyo SMS Assistant?
Klaviyo SMS Assistant is the first AI-powered SMS tool to automate copywriting for text campaigns, transforming keywords and campaign descriptions into compliant SMS messages in seconds. Marketers simply enter a few details about their SMS campaign—such as the product name and a brief description—and the assistant generates multiple example messages that meet mobile carrier compliance regulations.
The tool offers four campaign types: Promotion, Product Announcement, Newsletter, and Other. Based on the selected type, SMS Assistant generates content using verbiage that matches the campaign goal. For example, selecting
Klaviyo SMS Assistant pricing
Pricing model: Freemium
SMS Assistant is available to all Klaviyo customers at no additional cost. Klaviyo offers a free plan with up to 250 active profiles, 500 emails/month, and 150 mobile message credits per month. Paid plans start at $20/month for up to 500 active profiles. SMS messaging uses credits based on recipient country and message type (SMS vs MMS). USA SMS costs 1 credit at $0.01, Canada costs 3 credits at $0.03 USD, UK costs 5 credits at $0.05 USD, Australia costs 4 credits at $0.04 USD, and New Zealand costs 10 credits at $0.10 USD. The free tier includes 150 SMS credits monthly to test SMS marketing.
Klaviyo SMS Assistant pros
- First SMS tool to automate copywriting for text campaigns
- Generates compliant SMS copy in seconds
- Eliminates content creation learning curve for new SMS marketers
- Four campaign type options: Promotion, Product Announcement, Newsletter, Other
- Generates 3 messages per request with varying lengths
- Provides both 1-SMS and 2-SMS message options
- Compliance-focused with mobile carrier regulation training
- Avoids forbidden SMS content automatically
- Unlimited copy ideas with Get More Ideas button
- Can edit generated copy after selecting it
- Adds links with automatic shortening
- Uses natural language input for better results
- Matches verbiage to campaign type selected
- Appends selected message to existing text rather than replacing
- Available to all Klaviyo customers immediately
- Purple lightbulb icon quick access in SMS editor
- Works best with complete sentences and natural language input
Klaviyo SMS Assistant cons
- Requires Klaviyo account (not standalone tool)
- Only 4 campaign type options available
- Must click Get Ideas before messages generate
- Get More Ideas clears and replaces current messages
- More information needed for relevant results
- Initial output limited to 3 messages per request
- No custom brand voice training mentioned
- Cannot generate messages without campaign type selection
- Product name input is optional (may reduce relevance)
- No multi-language support mentioned
Frequently asked questions about Klaviyo SMS Assistant
What is Klaviyo SMS Assistant?
Klaviyo SMS Assistant is the first AI-powered SMS tool to automate copywriting for text campaigns. It allows marketers to plug in a few descriptions about their SMS campaign to generate examples of compliant SMS copy in seconds, eliminating the time-consuming copywriting step in the creative process.
How do I access SMS Assistant?
To access SMS Assistant, click the purple lightbulb icon (or 4-pointed star icon) in the right-hand corner of the SMS campaign editor. Navigate to Campaigns tab, click Create campaign, select SMS, complete the Audience step, then click the icon in the Message content field.
What campaign types are available?
There are 4 campaign types to choose from: Promotion, Product Announcement, Newsletter, and Other. Based on your selection, the SMS Assistant generates content using verbiage that matches the type. For example, Promotion generates content related to urgency and sales.
How many messages does SMS Assistant generate?
SMS Assistant generates 3 messages based on your inputs when you click Get Ideas. In most cases, it provides two shorter messages utilizing 1 SMS to send and one longer message that utilizes 2 SMS to send. You can click Get More Ideas to display new sets of messages.
Is SMS Assistant compliant with mobile carrier regulations?
Yes, the SMS Assistant is trained to be compliant with mobile carrier regulations and avoids sending any forbidden SMS content. This eliminates the learning curve for marketers new to SMS who may not be familiar with ever-changing compliance requirements.
Can I edit the generated SMS messages?
Yes, you can make edits to the generated copy after selecting it. When you click on a suggested message text box, it populates into the SMS editor and appends to any existing text rather than replacing it completely. You can then customize the message to match your brand voice.
What information should I provide for best results?
The Campaign details field works best with natural language using complete sentences. Write as if you're talking to a friend or describe the topic like you would to someone. Include the product name (optional) and a brief description. The more information you provide, the more relevant the generated campaigns will be.
Is SMS Assistant available to free plan users?
Yes, SMS Assistant is available to all Klaviyo customers, including free plan users. The free plan includes 150 mobile messaging credits per month, allowing you to test SMS marketing with the assistant without paying upfront.
What happens when I click Get More Ideas?
Clicking Get More Ideas displays a new set of SMS messages but will clear and completely replace the set of generated messages currently displayed. If you like any generated messages, click on the text box to add it to your message editor before generating new messages.
Who is SMS Assistant perfect for?
SMS Assistant is perfect for marketers considering SMS for the first time as it eliminates the content creation learning curve. It's also valuable for experienced SMS marketers who want to cut down writing time and generate new ideas for impactful text message campaigns, especially during busy periods like Black Friday Cyber Monday.