Laurel
Laurel Automated Timekeeping Software is a tool designed to aid in eliminating the often tedious process of time tracking, thereby allowing professionals, parti...
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What is Laurel?
Laurel is an AI-powered timekeeping and timesheet automation platform designed for enterprise professional services firms, particularly in legal and accounting industries. The tool automatically captures billable work activities throughout the day across desktop and cloud applications, then uses firm-specific AI models to generate accurate, compliant timesheets with detailed billing narratives. This eliminates the tedious manual time entry process that traditionally takes professionals hours per week.
Key features include automated time capture across email, meetings, documents, and web tracking; smart activity grouping; AI-generated narratives that match each timekeeper's writing style; real-time compliance enforcement with outside counsel guidelines (OCGs); and comprehensive analytics dashboards showing true project costs, resource allocation, and profit leakage. The platform integrates seamlessly with existing billing systems and offers mobile access for reviewing and releasing time from anywhere.
Laurel is built for attorneys, accountants, consultants, and fee earners at large law firms (including AmLaw 200), Big Four accounting firms, and major consulting organizations. Firms using Laurel report recovering 28+ daily billable minutes per professional, increasing revenue by 4-11%, and reducing timesheet creation time to just 5.8 minutes per day. The platform processes over $5B in gross market value and is trusted by organizations like Ernst & Young, Aprio, and Crowell & Moring.
Security is central to Laurel's design, with SOC 2 Type II certification, HIPAA compliance, GDPR adherence, and firm-specific AI models trained only on each firm's data. Professionals control what gets tracked and are the only ones with access to their work history. The platform offers white-glove onboarding, dedicated success management, and responsive in-product support.
Laurel pricing
Pricing model: Free
Laurel is enterprise software with custom pricing quoted by sales on annual contracts. The company does not publish public pricing and does not offer a free tier or free trial. Each firm receives custom enterprise pricing with white-glove deployment and managed implementation. The platform is positioned well above $29/user/month competitors and requires contacting sales for quotes. Features included in the enterprise plan: AI time capture across devices, automatic narrative generation, billing-code assignment, firm-specific AI model, analytics dashboard, and managed deployment.
Laurel pros
- Automatically captures billable time across all work applications
- Generates AI-powered billing narratives matching individual writing style
- Recovers 28+ daily billable minutes per professional on average
- Increases firm revenue by 4-11% through recovered billable hours
- Reduces timesheet creation time to 5.8 minutes per day
- Real-time compliance enforcement with outside counsel guidelines
- Firm-specific AI models trained only on your firm's data
- SOC 2 Type II certified with HIPAA and GDPR compliance
- Seamless integration with existing billing systems
- Mobile app for reviewing and releasing time from anywhere
- Comprehensive analytics showing true project costs and profit leakage
- Smart activity grouping eliminates manual categorization
- White-glove onboarding with dedicated success management
- Professionals control what applications get tracked
- 18% more time entries per day with greater granularity
- $20K annual revenue boost per timekeeper on average
- Offline work detection captures untracked billable time
- Email and meeting intelligence automatically documents work
Laurel cons
- No published pricing - enterprise quotes only through sales
- No free tier or free trial available
- Only available through annual contracts quoted by sales
- Positioned well above $29/user/month compared to competitors
- No self-serve tiers - requires managed deployment process
- Deployment takes a few weeks for enterprise setup
- Primarily built for large firms, may not fit small businesses
- No public G2 rating or customer reviews available
Frequently asked questions about Laurel
What is Laurel AI and what does it do?
Laurel is an AI-powered timekeeping and work intelligence platform that automates timesheet creation for professional services firms. It passively captures digital work activity across desktop and cloud applications, then uses firm-specific large language models to generate structured, compliant time entries with billing narratives. This eliminates manual time entry, helps firms stop revenue leakage, and provides operational visibility for driving profit growth.
How much time does Laurel save professionals on timesheets?
Laurel reduces timesheet creation time from hours per week to just 5.8 minutes per day. Professionals recover 28+ daily billable minutes on average, and firms see 18% more time entries per day with greater granularity. This translates to an average lift of 21 minutes in daily billable hours per timekeeper.
Is Laurel secure and compliant with data protection regulations?
Yes, Laurel is SOC 2 Type II certified, HIPAA compliant, and utilizes GDPR along with applicable Canada and US privacy laws. AI models are deployed firm-by-firm, meaning each firm's AI model is trained on their data alone and never shared outside the firm. Professionals control which applications and URLs get tracked, and are the only ones with access to their collected work history.
What industries and firm sizes does Laurel serve?
Laurel serves enterprise professional services firms, particularly large law firms (including AmLaw 200), Big Four accounting firms, and major consulting organizations. The platform was built first for large law firms before expanding to big accounting and consulting firms. Trusted clients include Ernst & Young, Aprio, Crowell & Moring, and Tonkon Torp.
How does Laurel's AI compliance engine work?
Laurel's AI-powered compliance engine enforces outside counsel guidelines (OCGs) at the point of time entry. It includes automatic PDF rule extraction that eliminates manual review and write-downs for firms. The unique AI turns captured time into accurate, billable entries in seconds and applies client billing rules automatically, so professionals can submit timesheets with confidence.
Does Laurel integrate with my existing billing system?
Yes, Laurel integrates seamlessly with whichever billing system the firm is using, so all back office functionality remains untouched. The platform connects time into the billing system faster than other timekeeping tools, and getting time into the billing system is where Laurel starts providing additional analytics on time data.
What is the ROI of using Laurel for my firm?
Firms using Laurel report boosting annual revenue by $20K per timekeeper, increasing revenue 4-11% through recovered billable hours, and improving realization rates 1-4% year-over-year. The platform processes over $5B in gross market value with $360M+ in attributable net-new value. Laurel's ROI methodology has been independently audited and validated by a Big-4 firm.
Can professionals control what Laurel tracks?
Yes, timekeepers can configure which applications and URLs they track as part of their timesheet automation. Professionals are in control and are the only ones with access to the work history Laurel collects. This ensures complete data control and that Laurel only captures approved business activity from work applications.
Does Laurel offer mobile access for time entry?
Yes, Laurel offers a mobile-first solution through its Google Play app that gives professionals complete control over time entries. Users can review, edit, and release time from anywhere, making AI-powered time tracking simple and accessible outside the desktop environment.
How do I get started with Laurel for my firm?
Laurel offers white-glove onboarding and dedicated success management for enterprise clients. Since it's enterprise software with custom pricing quoted by sales on annual contracts, firms need to contact Laurel's sales team for a quote. Deployment is a managed process that takes a few weeks, with responsive in-product support and help center available after implementation.