Layup
Layup is a purposeful tool that converts unstructured documents into structured workflows. It uses AI algorithms to extract, classify, and ...
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What is Layup?
Layup is an AI-powered in-app guidance platform that helps product teams onboard users, showcase features, and deflect support tickets with minimal effort. It enables companies to guide users through their product using an AI-driven second cursor that mimics a human sitting next to them, providing interactive, contextual walkthroughs that adapt to each user's permissions and role.
The tool's core capabilities include autonomous product learning without manual tagging, real-time cursor and conversational guidance that users can switch between, segmentation for targeted engagement, and seamless integration with existing content and documentation. Layup installs with just one line of code in under five minutes, making it accessible for teams without heavy engineering resources.
Layup is designed for SaaS companies of all sizes looking to accelerate time-to-value and reduce support burden. It fits into workflows for product-led growth, customer success, and developer teams, serving product managers, customer success teams, marketing teams, developers, SaaS startups, enterprise companies, user experience designers, sales teams, support teams, and growth teams.
The platform provides HIPAA, GDPR, and SOC2 compliance to satisfy enterprise checklists, offers built-in segmentation to target and grow key accounts, and autonomously learns then relearns the product without requiring any tagging. It shows and tells by allowing users to switch between cursor and conversational guidance in real-time, and intelligently adapts to user access across every plan, permission, and role.
Layup pricing
Pricing model: Paid
Free: $0/free - Basic guidance, Up to 100 active users, Community support. Starter: $99/monthly - All Free features, Up to 1,000 active users, Email support, Custom branding. Growth (Popular): $299/monthly - All Starter features, Up to 10,000 active users, Priority support, Advanced segmentation, Analytics. Enterprise: Custom/monthly - All Growth features, Unlimited active users, Dedicated support, SSO, Custom integrations, SLA
Layup pros
- Deploys in under five minutes with one line of code
- Autonomously adapts to product changes without manual effort
- No tagging required for implementation
- AI-powered second cursor guidance that visually shows users where to click
- Zero-effort onboarding that gets users engaged fast
- Always-on feature tours to showcase new launches
- Switch between cursor and conversational guidance in real-time
- Built-in segmentation for targeted account growth
- Intelligently adapts to user access, plans, permissions, and roles
- Connects instantly with any content source and documentation
- HIPAA, GDPR, and SOC2 compliance for enterprise security
- Reduces support tickets significantly
- Accelerates time to value for new users
- Customizable branding down to the last corner, color, and icon
- Scales guidance volume without adding headcount
- Works with any web product via JavaScript snippet
- Live at lightspeed deployment
- Relearns product automatically when UI changes
- Cut maintenance to near-zero compared to traditional tools
- Perfect for complex UIs with frequent releases
Layup cons
- Pricing details not publicly listed on main website
- May require integration with existing content sources for full functionality
- Free tier limited to only 100 active users
- Starter plan at $99/month may be expensive for very small startups
- Email support only on Starter plan (no priority support)
- Analytics only available on Growth plan and above
- SSO and custom integrations only for Enterprise customers
- Some sources indicate no free version or trial available (conflicting information)
Frequently asked questions about Layup
What is Layup and how does it work?
Layup is an AI-powered in-app guidance platform that uses an AI-driven second cursor to guide users through your product. After you add one line of JavaScript code, Layup autonomously crawls and indexes your interface and help content. It then spawns a floating cursor and chat widget that can visually point, click, and converse users through any workflow. The system automatically re-trains itself whenever your UI changes, so tours never go stale.
How long does it take to implement Layup?
Layup deploys in under five minutes with just one line of code. You simply invite Layup as a user to your product and paste a single script tag. No heavy engineering lift or manual tagging is required. The AI automatically scans your UI and maps out elements without any configuration.
What makes Layup different from traditional digital adoption tools like Pendo or WalkMe?
Traditional tools rely on brittle element tagging and prescriptive journeys that break when buttons move and demand constant upkeep. Layup's AI indexes every screen, understands intent in real time, and adapts tours automatically without manual retagging. This cuts maintenance to near-zero while providing lower support tickets, higher feature adoption, and happier users.
Can users switch between cursor guidance and conversational chat?
Yes, Layup allows users to switch between cursor and conversational guidance in real-time. The conversational overlay lets users shift to chat at any moment, asking questions like 'How do I export data?' and receiving step-by-step, clickable directions. The visual cursor hovers alongside the user clicking through steps so there's no guesswork.
Does Layup adapt to different user roles and permissions?
Yes, Layup fits every plan, permission, and role by intelligently adapting to user access. The built-in segmentation allows you to target guides by role, plan, or permission to keep instructions relevant. This ensures users only see guidance appropriate for their access level.
What security and compliance standards does Layup meet?
Layup supports HIPAA, GDPR, and SOC2 compliance to satisfy enterprise checklists. Enterprise plans also include SSO (Single Sign-On) and dedicated support with SLA. This makes Layup suitable for companies in regulated industries that require strict security standards.
How does Layup handle product updates and UI changes?
Layup autonomously learns then relearns your product without any tagging required. The system regularly re-indexes your product and retrains itself whenever your UI changes, so updated flows require no manual retagging. This autonomous re-learning ensures tours never go stale when you launch new features.
What segments of users can I target with Layup?
Layup has built-in segmentation that allows you to target and grow your key accounts. You can target guides by role, plan, or permission. Advanced segmentation is available on the Growth plan ($299/monthly) and includes the ability to show off features to the right users at the right time.
Can Layup integrate with my existing documentation and content sources?
Yes, Layup plays nice with your content and docs by instantly connecting any source. After a quick crawl of your interface and help content, it incorporates your existing documentation into the guidance system. This allows you to leverage your existing content rather than creating everything from scratch.
What is the pricing structure and which plan is right for my team?
Layup offers four tiers: Free ($0, up to 100 active users, community support), Starter ($99/month, up to 1,000 users, email support, custom branding), Growth ($299/month, up to 10,000 users, priority support, advanced segmentation, analytics), and Enterprise (custom pricing, unlimited users, dedicated support, SSO, custom integrations, SLA). Startups on their first hundred users can start with Free or Starter, while enterprises serving thousands should consider Growth or Enterprise.